Founded in 1983, the European Cyclists Federation has one goal: to promote cycling as healthy, accessible means of transportation and recreation. ECF took part in MOVE Congress 2015 (organised by International Sport and Culture Association - ISCA) to help us understand Advocacy: what is it, why it should be and how it should be done. More on the topic: http://blog.nowwemove.com/defying-the-inferiority-complex-in-physical-activity-advocacy/ More about MOVE Congress: 1. http://movecongress.com/ 2. http://blog.nowwemove.com/ More about ISCA: http://www.isca-web.org/ More About ECF: http://www.ecf.com/

1. Advocacy
What, why, how?
Kevin Mayne, Development
Director
MOVE Congress 2015
ECF gratefully acknowledges financial
support from the European Commission.

2. About ECF
2020 Aims
• Cycling at least doubled
to in Europe
• The rate of ‘cyclists
killed or seriously
injured’ decreased by
50%
• To achieve this
– Cycling in all policies
– Investment in cycling
>10% of transport
budgets
– Investment in recreational
cycling and tourism
Advocacy and promotion for
cycling
• International advocacy,
promotion
• Supporting national advocacy
through member groups,
partners, networks
• Demonstration projects,
research, development of
new approaches, promotion
• Organizing, attending and
promoting events e.g. Velo-
city, MOVE Week, Bike2work
2

3. Advocacy
Advocacy is a political process by an
individual or a large group which normally
aims to influence public-policy and
resource allocation decisions within
political, economic, and social systems and
institutions
(http://en.wikipedia.org/wiki/Advocacy)
3

4. Private
Sector
Academic
Medical
Research
Grass
roots
Why?
Public sector
investment
and policy

7. 7

8. 8

9. Thanks for being advocates!
For more information
k.mayne@ecf.com
@maynekevin @eucyclistsfed
www.ecf.com
ECF gratefully acknowledges financial
support from the European Commission.