This presentation from Susan Bregman and Sarah Kaufman offers advice to transportation organizations and agencies about developing social media protocols and policies. The findings were presented at the Transportation Research Board 2014 Annual Meeting and are drawn from the book "Best Practices for Transportation Agency Use of Social Media." The book was published by CRC Press in October 2013.
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Developing Social Media Protocols and Policies for Transportation Agencies
1. What’s the Worst That
Can Happen?
Developing Social Media Protocols and Policies
Susan Bregman
Principal
Oak Square Resources, LLC
@thetransitwire
Sarah Kaufman
Digital Manager
NYU Rudin Center for Transportation
@NYURudin
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What’s a social media policy?
Getting started
Resource management
Acceptable uses
Institutional considerations
Evaluation
What’s next
Agenda
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3. What is a social media policy?
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Pick a platform
Find your voice
Create engaging content
It’s a two-way street
Time your messages strategically
Think before you post
Factors to consider
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7. Use Twitter for short time-sensitive
announcements
Use Facebook to post information
and engage riders
Share photos of your system and
local events on Flickr
Use a blog for longer posts with
more background information
Pick your platform
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18. • Blurring line between personal and professional uses
• Who may access social media
• Employee conduct
Factors to consider
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28. The power of the crowd
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29. This presentation was
prepared for the
Transportation Research
Board Annual Meeting in
January 2014.
Findings are based on a
chapter in Best Practices for
Transportation Agency Use
of Social Media, edited by
Susan Bregman and Kari
Edison Watkins, Ph.D., and
published by CRC Press in
October 2013.
More information about the
book is available here.
Want to read more?
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30. Susan Bregman
Oak Square Resources, LLC
susan@oaksquareresources.com
www.oaksquareresources.com
www.thetransitwire.com
@TheTransitWire
@OakSquareSusan
Contact us
TRB Annual Meeting
Sarah Kaufman
NYU Rudin Center for Transportation
sarahkaufman@nyu.edu
NYURudinCenter.com
NYCmobility.org
@NYURudin
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