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Get Going With Green: Executive Summary (China)

A team of strategists and ethnographers from Ogilvy & Mather's sustainability practice Ogilvy Earth and consumer insights team Discovery studied 24 families in Tianjin, Shanghai and Wuxi, spending time in people's homes, observing their daily routines and recording consumption and disposal behavior. This was followed by a nationwide quantitative study amongst 1,300 respondents to both understand and measure the sustainability opportunity.

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Get Going With Green: Executive Summary (China)

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