From Deb Roy, Twitter’s chief media scientist, on how advertisers can Tweet to reach during his panel at #CannesLions.

1. THesweetnessof
TweetingPanel by
Deb Roy, Chief Media Scientist,
Twitter

2. THE Sweetness of
Tweeting
Media x Social
Acceleration =
Social MediaTwitter makes mass media exponentially more powerful. To harness
the power, advertisers must determine how to increase the value of
their TV buys via Twitter. They also must learn to use the social media
tool to promote a real-time conversation with an audience that’s
engaged in a program where their ad is appearing.
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3. Make it a social“soundtrack”
Allowing TV viewers to discuss a program or advertisement in real time
is crucial for communicating the power and intent of a story. Twitter
can convey a conversation TV viewers are having about a program or
advertisement.
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THE Sweetness of
Tweeting

4. Twitter can
InduceActionIndividuals are more likely to pay attention to an event if they know
other people are similarly engaged. Twitter and other social media
applications provide such a window. As such, advertisers should
consider how they can take advantage of this rising interest.
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THE Sweetness of
Tweeting