Art Director Hannah Green & UX Strategist Mitch Diehl describe a common challenge for marketers: pushing the boundaries of their daily functional fixedness and beginning to think outside-the-box. The duo shares strategies to productively apply design-thinking in order to create excellent digital experiences.
9. Experience Lab 2017 | 11.08 – 11.10 2017
D
”When it comes to innovation, businesses
are constantly hampered by functional
fixedness and other cognitive biases that
cause people to overlook elegant solutions
hidden in plain sight.”
13. Experience Lab 2017 | 11.08 – 11.10 2017
What It Means for Your Website
8 in 10
consumers would stop engaging with a site
if its content doesn’t display properly on
their device
75%of judgments on website credibility are
based on a website’s overall aesthetics
5 Devices
per person, with different screen sizes
and device types
Worldwide, consumers use an average of
72%of marketers in Northern America believe
personal content marketing plays a vital
role in the success of their website
14. A site that merely meets expectations is no longer enough.
Your Users Expect More.
18. Experience Lab 2017 | 11.08 – 11.10 2017
The Pre-Mortem
! What is the problem?
! What does success look like?
! What does failure look like?
What are potential mental roadblocks or
inhibitors to innovation?
31. Experience Lab 2017 | 11.08 – 11.10 2017
The Post-Mortem
! Did the problems you encountered match the problems you predicted?
! How effectively did you navigate the problems that arose?
! What inhibitors to innovation did your team face?
! Document your findings for next time.