1. FACTFILE: VEGETARIAN
Patrick Gouldsbrough

2. Define a vegetarian
When I first read the brief and saw that vegetarians were the demographic been targeted with recipe cards, I asked the
question: hat is a vegetarian? The obvious was, someone who doesn’t consume meat. However, as I looked further into
this project and started constructing this fact file, I found, using dictonary.com, a vegetarians was stated as: “people who
do not eat meat, and sometimes other animal products”. This maybe due to ethical, religious or health issues with eating
meats.
Vegetarians may, but might not always be , environmental followers, thus the absence of meat in this specific persons
diet.
As for vegans, a group who I have also been told to partially cater for, are defined by “Somebody who does not eat
animal products, which includes: meat, fish, dairy and eggs”. This group will be especially difficult to cater for and may
carry an expensive price, due to the high price of vegan produce, compared to regular produce.
*All definitions, which were highlighted in speech marks, were found on dictionary.com
This is an example of a
vegetarian dish. This is just one
of many dishes I could select for
my recipe cards.
Tofu plays a large part in the vegan diet and is a main
ingredient to use for vegans. This image is an
example of a vegan dish, one which I may choose to
select for my one of two vegan recipe cards, out of
the overall eight.

3. Demographics:
Percentages and number breakdown:
National diet Survey
In 2010, the Food Standards Agency (FSA) reported that 583 children and 548 adults were vegetarians in the UK. By
2012 however, this number had rose to 1,582 children and 1,491 adults. These figures show that more people are
making the effort to cut meat out of their diet, for reasons, that can be found on the next slide.
Vegetarian food market report
Contrary to the previous research, this report found that between the years of 2001 and 2011, the amount of people who
were completely vegetarian had fallen from 3 million to 1.9 million. This could be due to a vegetarian converting to a
pollo-pescetarian (Someone who has cut red meat out their diet, but still has chicken in it) or the vegetarian had returned
meat to their diet. Demographic information found on: https://www.vegsoc.org/statistics Definition of pollo-pescetarian
found on: http://dictionary.reference.com/
Age demographic breakdown:
(According to the FSA)
Children
2012 – 1,582 children in the UK were vegetarians
2011 – 1,095 children in the UK were vegetarians
2010 – 583 children in the UK were vegetarians
Adults
2012 – 1,491 adults in the UK were vegetarians
2011 – 1,031 adults in the UK were vegetarians
2010 – 548 adults in the UK were vegetarians

4. Demographics:
Gender demographics:
DEFRA
In 2007, the Department for Environment, Food and Rural Affairs (DEFRA) did a study that showed 3% of the UK
population were vegetarian. They also reported that out of that demographic, males made up 2% of that, while females
made up 3% of it, making the average of that 3%. As well as this research in 2007, the Low Income Diet and Nutrition
Survey was published by the FSA, which stated the same findings from the same year.
In the same report by DEFRA, a vegan study was published as well. It showed that 2% of the UK population were
Vegan, but instead of a female dominated demographic, males now had the majority of vegans in the UK in 2007 (Male
3% Female 2%).
*Since that 2007 report, no other gender demographic information has been released and observation must be
made from these figures.
*Due to various institutions doing research on vegetarianism, the figures that are published may not be 100%
accurate. This is because these institutions don’t have enough resources or man power to research absolutely
everyone in the UK, therefore assumptions must be made. This is why, when I come to make my decision on
the demographics to choose, I won’t rely solely on this research.
Conclusions of the demographics:
Dependant on the institution you read, vegetarianism is on the rise, compared to statistics shown from 2007. The FSA
say it’s on the rise, while the Vegetarian food market report stated that it is not. However, the latter report couldn’t
produce detailed breakdowns on demographics, only assumptions on the whole of the UK population. As for gender
demographics, my recipe cards should be gender neutral, maybe using neutral colours like white, instead of using
gender biased colours like blue and pink. Even though the research does say vegetarianism is a female majority subject,
it’s a close percentage and should be thought about in the design section of this project. Younger audience demographic
features may also be the features to use, due to the research stating that more children have converted to
vegetarianism, compared to adults. Brighter colours, more informal language and a bolder border could be ways of
producing my recipe cards for a younger target demographic.

5. Demographics:
World demographics:
Aside from the UK statistics, information from: http://www.statisticbrain.com/vegetarian-statistics/ show the
demographical information of vegetarianism in America:
Out of the 319 million population, 7.3 million would consider themselves vegetarian.
Gender demographics:
Female vegetarians – 59%
Male vegetarians – 41%
Age demographics:
Vegetarians aged 18 to 34 – 42%
Vegetarians aged 35 to 54 – 41%
Vegetarians over 55 – 17%
These figures from the US, show that females dominate the amount of vegetarians, which is the same as the UK.
Another thing that emerges from this research, which is also in the UK research, is the age demographic. Both countries
show that a younger audience consider themselves vegetarians. A reason for this might be because the older generation
aren’t used to an expanding vegetarian population. This would therefore mean that the older generation would have to
convert to it, where as the younger population might have been born into it, which the demographics reflect.

6. Reasons:
Ethical
•Many see the slaughter of animals as inhumane and wrong, this maybe a reason for people converting to
vegetarianism. As you saw from the statistics though, people may see the cull of animals as inhumane, but it doesn’t
stop them eating meat, as the figures on the last slide.
•A lot, but not all vegetarians are heavily involved environmentally. Vegetarians is the killing of animals, which are part of
the environment itself, as well as many animals helping plants and shrubs to grow naturally, which the cull of these
animals won’t help.
Health
•Heart and health issues are linked to the consumption of red meat. Some people choose to cut this out of their diet to
be healthier, but some cut it out because they have to, due to their potential deteriorating health. However, as mentioned
on the previous slide, people could instead be pollo-pescetarian of a pescetarian (Someone who eats fish, but cuts meat
out of their diet.
The
environment
is a major
reason for
people
converting to
vegetarianism
A diet for a
vegetarian.
This meat
free diet
enables a
healthier diet.
Religion
Some religions believe you shouldn’t eat meat or that
animals should be killed in a certain way, in order to eat it.
For example, vegetarianism is compulsory for Hindus and
Mahayana Buddhists. While Muslims require the animal to
be killed by slitting the throat, while the blood of the animal
must be drained. A prayer must also be offered up, while
it’s compulsory for a Muslim man to perform the slaughter
of the animal. This way of killing an animal is
unconventional and is becoming more uncommon. For
example, in the news recently, Denmark have outlawed the
killing of animals in this way, which may prompt other
European nations to do the same.
This information was found on:
http://en.wikipedia.org/wiki/Vegetarianism_and_religion
Along with
health issues,
these are the
only two
reasons that
compulsory
vegetarianism
may be taken.

7. Companies:
Quorn
This company produce a product that is meant to be the vegetarian substitute for meat. This faux food is made from
fungus and comes in various forms, such as: mince, fillets and chunks. Concerns over the manufacture of Quorn is one
of the reasons it is not a fully vegetarian approve company, with some vegetarians staying clear of this corporation, and
instead consuming products from other companies (some of which are feature later in this slide).
Linda McCartney foods
A company whose products are vegetarian friendly, with some of them also been vegan friendly also. A few examples of
some food that the Linda McCartney company produces is: Vegetarian Burgers, Pasta, Sausages and pies.
Lightlife
Like Quorn, this company from Massachusetts, USA, make meat substitutes, that are suitable for both vegetarian and
vegan diets. However, like Quorn also, vegetarians aren’t 100% sure about this meat substitute. Lightlife, owned by
Brynwood Partners, who in turn, own companies that sell meat products. Some vegetarians questions the ethical side to
Lighlife’s vegetarian ways.
Alpro
As well as producing lactose free milk, which is suitable for those that are lactose intolerant,
this company produces vegetarian approved dairy products. They do this by making sure their products
are natural, and not genetically modified.
As well as all the companies who produce vegetarian products, there are also those who
advertise and campaign these products. One example is:
The Vegetarian Society
The company I am producing the recipe cards for, help to make people aware of vegetarianism,
while producing information and recipes for their vegetarian followers. Another function of this
organisation is the statistics they produce for the vegetarian market.

8. Companies:
Quorn
Quorn chunks, which can make curries
(pictured) amongst other dishes.
Quorn Burgers
Quorn mince to make things
like Spaghetti Bolognese
Linda McCartney foods
Vegetarian pies
Vegetarian Burgers
Vegetarian Sausages
Alpro
Yoghurt
Soya Milk
Cream

9. Non vegetarian products:
Soup – While the obvious chicken soups will be avoided by vegetarians, soups, especially ones found in restaurants are
sometimes added to, using things like: chicken stock, Beef stock and Fish stock.
Various Salad dressing – Again, one thing that people believe to be vegetarian friendly, occasionally, is not.
Supermarket bought salad dressing is suitable for vegetarians, unless stated. However, in restaurants, bacon fat and
beef fat is sometimes added to the salad.
Tortillas – An ingredient in many tortillas used to be animal fat (lard). While many companies stopped using the
ingredient for tortillas a decade ago, some companies still use it, so vegetarians should be wary before consuming
tortillas.
Gelatin – This product may look like a clear product, but it is made out of animal bones, skin, tendon and hooves. This
then can not be consumed by a vegetarian or vegan. Instead, if Gelatin is required for a vegetarian recipe, the most
popular substitute is:
Agar-Agar – This is made out of seaweed, which is processed using food processors, and can be consumed by
vegetarians.
*The information for these products were found on: http://www.nomeatathlete.com/non-vegetarian-foods/ and
http://www.peta.org/living/food/gelatin-alternatives/
All these products might contain ingredients that are not vegetarian approved

10. Non vegetarian products:
Alcohol – Alcoholic beverages such as Beer and Wine will be stabilised using products that have been derived from
animals. Most, if not all, of these stabilisers and additives will have disappeared at the consumption process, but there I
no guarantee, which is why vegetarians and vegans have to be careful.
The following things could be added as a stabiliser, amongst many more
Albumin – Derived from eggs (vegan)
Casein - Derived from milk (vegan)
Gelatine - (previously mentioned) – derived from animal hooves, tendons and bones (both vegetarian and vegan)
The Alcohol information was found at: https://www.vegsoc.org/alcohol
Cheese – Some cheeses, like parmesan, must include an ingredient called Rennet. This ingredient comes from the 4th
stomach of a newly born calf. Due to this animal product been used, vegetarians cannot have parmesan. Variations can
be made, but in order for the cheese to be proper Parmesan, Rennet must be added.
The cheese information was found on: https://www.vegsoc.org/cheese
Food Colouring – The E numbers in food colouring are often derived from animal products. These E numbers include,
but aren’t restricted to:
E Number 631 – Disodium Inosinate – This E number is nearly always made form fish and meat products
E number 441 – Gelatine – As mentioned twice before, Gelatine contains animal bones, skin and tendons. This is
heavily featured in many food colourings.
E number 120 – Cochineal – This is the result of boiling a female insect and then crushing it. This insect is found on a
certain type of Cacti, the Dactylopius Coccus. While it’s not a meat product, it is an animal product, and is considered
inhumane by vegetarians and vegans.
The food colouring information was found at: http://www.veggieglobal.com/nutrition/non-vegetarian-food-additives.htm

11. Non vegetarian products:
Food Colouring Cheese, including Parmesan (Pictured above)
Alcohol – In particular, Beer and Wine are the main
culprits for incorporating animal products in the
production of the products

12. Bibliography:
http://dictionary.reference.com/ (definitions on page 2)
http://herbivoracious.com/images/old/6a00e008d618bb88340133eca2b5ae970b
-500wi.jpg (Vegetarian image on page 2)
http://vegan8korean.files.wordpress.com/2011/12/general-tsos-8.jpg (Vegan
image on page 2)
https://www.vegsoc.org/sslpage.aspx?pid=756 (demographic information on
slides 3 and 4)
http://www.rochecivilengineering.com/quality/csr-environment/ (the environment
image on slide 6)
http://en.wikipedia.org/wiki/Vegetarian_Diet_Pyramid (vegetarian diet image on
page 6)
http://www.personalwellbeingcentre.org/business/clients.html (The Alpro logo on
page 7)

13. Bibliography:
http://www.lifeinabreakdown.com/quorn-a-healthy-alternative/ (The Quorn logo
on slide 7)
http://www.igimages.co.uk/blogarchive/2009/octoberblog.html (The Linda
McCartney logo – Slide 7)
http://whatscookingamerica.net/CynthiaPineda/Tortilla/TortillaMaking.htm
(Tortilla image on slide 9)
http://algarveblog.net/2011/11/19/three-soups-and-a-banana-loaf-cake/ (Soup
image on page 9)
http://www.peta.org/living/food/gelatin-alternatives/ (Information about Gelatin
alternatives – Slide 9)
http://chadzilla.typepad.com/chadzilla/2006/12/hot_gelatin.html (Gelatine image
on page 9)
http://www.internationalfoodco.com/halal-meats/ (Halal Image on slide 6)

14. Bibliography:
http://en.wikipedia.org/wiki/Vegetarianism_and_religion (Slide 6 - The religion
section of the slide.
http://www.ocado.com/cmscontent/recipe_image_large/94797.jpg?DQ0E (Slide
8- Quorn Spaghetti image)
http://www.statisticbrain.com/vegetarian-statistics/ (statistics on page 5)
http://www.thesundaytimes.co.uk/sto/multimedia/archive/00077/quorn-
580x350_77220a.jpg (Quorn Burger image on page 8)
http://www.greatcurryrecipes.net/wp-content/uploads/2013/09/Quorn2.jpg
(Quorn Curry on slide 8)
http://veggiecritic.com/wp-content/images/Linda-McCartney-Vegetarian-Italian-
Sausages.jpg (Linda McCartney sausage image on page 8)
http://images1.mysupermarket.co.uk/Products_1000/86/259286.jpg?v=2 (Linda
McCartney Burger image on slide 8)

15. Bibliography:
http://www.vegsocapproved.com/db/imgs/hainlindamc/countrypies.jpg (Linda
McCartney pie image on slide 8)
http://israelifooddirect.com/images/Alpro%20Single%20Cream.jpg (Alpro Cream
image on slide 8)
http://www.alpro.com/upload/products/Alpro-Yofu-Forest-Fruit-4_125G-UK-
P_Alpro-Yofu-4x125g-Forrestfruit-UK_P_250x250.png (Alpro Yoghurt image on
page 8)
http://img.dooyoo.co.uk/GB_EN/175/food-drink/drinks/alpro-soya-organic-
milk.jpg (Alpro Milk image on slide 8)
https://www.vegsoc.org/alcohol (Some of the Alcohol information on slide 10)
https://www.vegsoc.org/cheese (Some of the Cheese information on page 10
http://www.veggieglobal.com/nutrition/non-vegetarian-food-additives.htm (Food
Colouring information on slide 10)

16. Bibliography:Bibliography:
http://dashwood.i-cloud.co.nz/wp-content/uploads/hansels-food-colouring3-
700.jpg (Food colouring image on page 11)
http://wac.450f.edgecastcdn.net/80450F/kyssfm.com/files/2012/10/A-toast-to-
the-Griz.jpg (Alcohol image on page 11)
http://www.nasevyziva.cz/img_data_arch/1/1341061037cla_parmezan2.jpg
(Parmesan image on slide 11)