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1. Anintegrated
marketingagency
Wefuelbrandsandimpact
businessresults
COLLABORATIVE|ENTREPRENEURIAL|NIMBLE

2. WHOWEARE?
ProjectToTheNextLevel
EXPERIENCETHE
PARADIGMSHIFT
TOMARKETING
Weareanewkindofmarketingagencythatintegratesthetwosidesof
thebrain:strategiccommunicationsandbusinessknow-how.
TheTheterm‘paradigmshift’denotesafundamentalchangeinapproachor
underlyingassumptions.That’showouragencystarted,byidentifying
thewidegapbetweentheagencyworldandbusinessesatlarge.We
believedthatforamarketingdirectiontobesuccessful,itmustbebuilt
onfirmfoundationsofbusinessunderstandingandknowledge.These
becamethecoreofourdecision-makingprocess.Ourname‘Paradigm
Next’wastosignifythisshiftoftakingmarketingtothenextlevel.
FastFastforward7yearsandwecontinuetointegratethetwosidesofthe
brain,strategiccommunicationsandbusinessknow-how.Connecting
creativitywithexpertiseinmultipleindustries,weareabletodeliver
measurableimprovementsandmaximumimpact.
YOURCORECONSULTANTS
COLLEEN
NORTON
Directorof
Business
Development
YANA
NIRSHBERG
Managing
Partner
ANATOLY
NIRSHBERG
Ideation
Director

3. THEPARADIGM WAY
Webuildourstrategiesaround4core
valuesofcollaboration,
entrepreneurialism,agilityand
versatility,whichguideusineverything
thatwedo.
OURVISION
OurclientsOurclientsworkedhardto
achievewheretheyaretodayand
westrivetobuildonthat,helping
themunlocktheirfullpotentialby
devisingstrategiesthatnotonly
raisetheirvisibilityand
competitiveadvantage,butalso
acceleratetheirsalesandgacceleratetheirsalesandgrowth.
COLLABORATIVE
Weaimtobecomeanintegral
partofyourbusinesses,working
withyou,notjustforyou.
ENTREPRENEURIAL
Weworkbackwardsfromyour
businessobjectivetodetermine
creativewaystodriveresults.
NIMBLE
Resourcesandexpertiseto
executeanyproject,agileand
nimbletomeetspecificneeds.
VERSATILE
Strategic,entrepreneurialand
creativeskillstodevelopand
implementtherightsolutions.

4. UNLOCKYOUR
FULLPOTENTIAL
LETUSGIVEYOUTHETOOLS
TOSUCCEED
MarketingStrategy
ContentStrategy
CustomerInsight
SearchEngineMarketing(SEM)
SearchEngineOptimization(SEO)
SocialMediaOptimization
ReputationManagementReputationManagement
FacebookAdvertising
LinkedINOptimization
Retargeting
ListOptimization
DirectEmail
Branding
GraphicDesign
ResponsiveWebsiteDesign
MobileMobileAppDesign
InteractiveVideo
OperationsConsulting
Leveragingourexpertisefor
yourcompetitiveadvantage,
wedon’tmakeisolated
recommendations,butchoose
thetoolsthatareviablefor
yoursuccess.

5. EXTENSIVEEXPERIENCE
Weareproudtohave
shinedabrightlightona
varietyofbusinesses. MANUFACTURING
REALESTATE
FINANCE
LEGAL
B2B
SAAS
HOSPITALITY
HOSPITALITY
HEALTH&FITNESS
E-COMMERCE

6. LaMarcoSystems
Asexpertsinhomeandbusiness
securitysystem designandimplementation,
LaMarcoSystemswantedtofurther
improvetheironlinepresencewitha
comprehensiveinboundmarketing
campaignanduser-friendlywebsite.
ParadigmNextrevampedtheironlineParadigmNextrevampedtheironline
businesswithafullonlinepackagethat
includedawebsiteredesignandSEO,along
withcustomUI/UXandaproductcatalog
withCRMandclientportalintegration.Asa
result,LaMarcoSystemsbenefitedfrom
havingamoreestablishedonlinebusiness
withaneasy-to-useplatform.withaneasy-to-useplatform.

7. EMFElectricians
EMFElectriciansisapremierelectricalservices
companyoffering24/7supporttoresidential,
commercialandindustrialclientsthroughout
GreaterChicagoland.EMFapproachedParadigm
Nextforhelptoimprovetheironlinepresence,
brandperceptionandmobileconversion.
FollowinganextensivemarketandopportunityFollowinganextensivemarketandopportunity
assessment,ParadigmNextassistedwithafull
brandmakeover.Thisincludedafreshnewlogo
design,andrecalibratingthebrand’smessagingand
valueproposition.Sitecopywasoptimizedforonsite
andoffsiteSEOtodrivequalifiedtraffic.Website
revampfocusedonUI/UXintegrationforimproved
navigation,withappropriatecalls-to-actionandanavigation,withappropriatecalls-to-actionanda
well-definedsalesfunnel.Thenewwebsitealso
featuredaninformativevideothathighlightedthe
client’sexpertiseintheindustry.Last,amobile
versionwasdevelopedtoincreaseonlinebookings
withmultipleservicerequestoptionsatcustomers’
fingertips.

8. ExeqControl
ExeqControl,aleaderinhomesecurity,
automationandenergymanagement,
approachedPNAgeforhelpwithimproving
theironlinepresenceandcustomer
conversion.
AfteridentifyingviablecustomerverticalsforAfteridentifyingviablecustomerverticalsfor
success,PNAgewasabletocraftandrefinethe
client’sbrandidentity,includinglogodesign
supportingmarketingcollateraldevelopment.
PNAgealsoprovidedanengagingand
informativewebsitewithaneasy-to-use
frontendandbackendinterface(UI/UX),and
supportingsocialmediapresence.Acustomsupportingsocialmediapresence.Acustom
packagebuilderwasdesignedand
implementedtonotonlyimprovetheclient’s
inventorycontrol,butalsostreamlinethesales
processfromordertoinstallation.

9. ElectraUSA
ElectraUSA,aglobalexpertelectrical
installationserviceprovide,approached
Paradigm Nextforhelpwithlaunchingtheir
businessinNorthAmerica.
ParadigmNextrecalibratedtheirbrandidentitysoParadigmNextrecalibratedtheirbrandidentityso
thatitresonatedwiththeNorthAmerican
prospectivecustomer.Thisincludednewname
andnewlogodevelopment,andtranslatingall
marketingcollateralintoEnglish.AspartofUS
expansion,ane-commerceplatformwasadded
withaverticalspecificsalesfunnel,integrated
currencyconverter,andamulti-languagecurrencyconverter,andamulti-language
customersupporttoassistElectra’sglobal
customerbase.Tocapitalizeontheabove,social
mediachannelsweresetuptofurtherwiden
brand’sNorthAmericanfootprint.

10. GroupDekko
GroupDekko,anaward-winning
manufacturingpartnertosomeofthe
world'smostwell-knownbrands,needed
toimprovetheirwebsite'sinteractivity
andconversation.
ParadigmNextoptimizedtheironlineParadigmNextoptimizedtheironline
presencewithaservicepackagethatincluded
afullwebsiteredesignanddevelopmentwith
customUI,productcatalogintegration,and
sitecontentoptimizationtodrivequalified
traffic.

11. Bowman
BowmanAnalytics,aChicago-basedexpert
ofplatingandcoatingapplications,wanted
todebutanexcitingnewproduct,buthad
nomarketingplatform,neitheronlinenor
offline,tospreadthewordabouttheirnew
venture.
ToaddressthedisconnectandlaunchtheirToaddressthedisconnectandlaunchtheir
newproduct,ParadigmNextbegunwith
buildingastrongbrandidentity,with
industry-focusedmessaging,effectiveproduct
andfacilityphotography,andengaging
marketingcollateral.Newwebpresence
includedadynamicuserinterface(UI/UX)and
lead-capturecalls-to-actionforincreasedlead-capturecalls-to-actionforincreased
conversion.Productswereorganizedaccording
tothechemicalelementstheyscan,which
greatlyexpeditedtheselectionprocessand
leadconversion.

12. ABOUTOURPROCESS
Connectingcreativitywithexpertiseinmultipleindustries,wedeviseoptimalsolutionsand
impactfulcampaignsthatnotonlyshineabrightlightonourclients’brands,butalsoaccelerate
salesandachievetheirbusinessobjectives.
INSIGHT
Wetakethetimetounderstandyourbusiness,blendingresearch,experienceandbusiness
acumentoofferinsightsonhowtoaccelerateyourgrowthandsales.
STRATEGY
Wecombinethebestofbusinessknow-howwithdigitalmarketing,exceptionaldesign,
traditionalPR,storytelling,contentmarketing,socialmediaandSEOstrategies.
DESIGNDESIGN
Welookatyourbrandthroughthelensofyourcustomerandidentifyviableplatformsto
broadcastyourstorytotherighttarget.
REALIZATION
Wetest,learnanditerate;alwaysfocusingondeliveringmeasurableimprovements.

13. CERTIFICATIONS&SOFTWAREPARTNERS

14. OURPARTNERS
WeworkhandinhandwithGTM
Advisors,transformational
thinkingbusinessconsultancy,and
BizCastHQ,athought-leadership
publishingplatform.
Thiscross-collaborationlends
itselfintohowweapproachour
clients’businessobjectives;giving
themuniqueaccesstoboth
high-calibreexpertiseinmultiple
verticals,andabroadmedia
productionanddistribution
netnetwork.

15. ColleenNorton
DirectorofBusinessDevelopment
ParadigmNext
E:colleen@paradigmnext.com
P:312-857-8307
ADRESS
1655WestWalnutSt.
Chicago.IL60654
PNage.com
LET’SCREATESOMETHING
GREATTOGETHER