1. Hands-On Social Media
Class 3:
Enhancing Your Facebook Page
Introduction to Twitter
Jaime Olive
PCC AmeriCorps Member
pcc@parasol.org

2. Building Your Audience
• “Like” = How people make a
connection to your page
• Invite your FB friends
• Email the page URL
• Add Page Badge to website, E-News
• Facebook Ads

3. Content Tips
• Post photos and video
• Headlines are everything
• Be concise
• Create previews
• Bite-sized content

4. Applications
• Events, Links, Notes, Photos, Videos
• Causes
• Fan Appz
• Static FBML
• Oh so many more!

5. Events
• Application Settings
• Create Event
• Invite People- From friends list or enter
email addresses
• Send updates
• Post reminder on wall

6. Links
• Application Settings
• Attach Links
• Select Thumbnail

7. Notes
• Application Settings
• Use like a blog
• Post press releases

8. Photos
• Application Settings
• Showcase programs/activities
• Create album, edit photos

9. Video
• Browse Apps
• Add to Page
• Application Settings
• Load video

10. Causes
• Browse Apps
• Add to Page
• build communities of supporters, conduct
fundraising campaigns, circulate petitions,
build volunteer capacity
• Become a Nonprofit Partner
• http://exchange.causes.com/resources/nonpr
ofits/

11. Fan Appz
• Browse Apps
• Follow steps to sign-up
• Create quizzes, polls, top 5’s

12. Static FBML
• Way to customize your page
• Allows use of HTML code
• Can be tricky

13. Social Plugins
• “Like” buttons, activity feeds, etc.
• Allow website visitors to share content
on Facebook
• Require advanced configuration

14. Insights
• Cumulative, week-over-week reports
• Users
– Number
– Demographics
– Activity
• Interactions
– Engagement

15. Creating a Username
www.facebook.com/username

16. Best Practices

17. Best Practices
• Settings
• Favorite Pages
• Content
• Tagging
– Use @ symbol

18. Resources
• Facebook Help Center: www.facebook.com/help
• Facebook support for nonprofits:
www.facebook.com/nonprofits
• Social Media Starter Kit: www.wearemedia.org
• Blogs: www.bethkanter.org
http://johnhaydon.com/
• Social Tools for Social Change: www.Socialbrite.org
• Social Web Strategies:
www.facebook.com/InboundZombie
• Social Media Webinars: www.techsoup.org
• Social Media Research:
http://www.idealware.org/topics/social-media
• Using the Causes App:
http://exchange.causes.com/resources/nonprofits/

19. A SPECIAL GUIDE
Adapted from business.twitter.com/twitter101

20. Why Twitter?
A summary of this goal will be stated 2009
hereTwitter describes itself as “a
• that is clarifying and inspiring
services for friends, Goals
family, and co-workers to communicate and stay
connected through the exchange of quick, frequent
answers to one simple question. What are you
doing?”
• Everyday, millions of users create, share and
discover ideas on Twitter.
• Users also find great value in connecting with
organizations of all kinds on Twitter to:
• Share their experiences
• Provide feedback on recent or upcoming events or
fundraisers
• Discuss ideas, current events, and noteworthy people
• Connect to other organizations with similar missions
• COLLABORATE!

21. Before you dive in
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• If you want to spend time listening first, you
don’t need an account to search at
search.twitter.com
• Listening can help you get a sense of how
you want to engage on Twitter.
• Follow @nonprofitorgs for tips on how
nonprofits can best utilize Twitter!

22. A few of many
here that is clarifying success
Twitter and inspiring
A summary of this goal will be stated 2009
Goals
stories
• As the official account for the American Red Cross, @RedCross
uses Twitter to warn and interact with people about situations that
may require their help. Wherever disaster strikes, @RedCross is
there to lend a hand, and they’re Twittering about it to let you
know what you can do as well.
• @savethechildren provides readers with information on what
they’re up to, issues affecting children around the world, and how
users can make a difference.
• @nature_org provides a good summary of their blog posts,
enticing you with a controversial or interesting question along
with a link. They also retweet other people’s tweets when those
others reference the Nature Conservancy’s projects, which
shows that they’ve got the antennae up.

23. How does it work?
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• Twitter lets you write and read messages of
up to 140 characters, or the very length of
this sentence, including all punctuation and
spaces.
• The messages (also known as tweets) are
public, and you decide which accounts you
want to receive messages from.
• Twitter works equally well from your
desktop or mobile phone.

24. Key terms…
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• To follow somebody is to subscribe to their
messages.
• A tweet is an individual message.
• A DM or direct message is a private
message on Twitter.
• RT or retweet is to repost a valuable
message from somebody else on Twitter
and give them credit.
• Trending topics are the most-discussed
terms on Twitter at any given moment.

25. …and some special lingo
A summary of this goal will be stated
2009
here that is clarifying and inspiring
Goals
• @username is a public message to
or about an individual on Twitter.
• A hashtag—the # symbol followed by
a term and included in tweets—is a
way of categorizing all the posts on a
topic.
• Shortened URLs. To fit links into the
short messages, Twitter shrinks
some URLs down automatically.

26. Getting started is easy 2009
A summary of this goal will be stated
here that is clarifying and inspiring
Goals
• Signing up for an account takes just a few
minutes, and it’s FREE!
• To help people recognize and trust your
account, fill out your profile completely
and include a picture. In the “name”
section, put your organization’s name.

27. Follow relevant accounts
A summary of this goal will be stated
2009
here that is clarifying and inspiring
Goals
• Following somebody means
you’ve subscribed to their
tweets
• To find people talking about
your organization or topics
in your field, use
search.twitter.com
• When you find a good
candidate, look under their
picture for the Follow
button.

28. Post tweets
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• People like tips, links to interesting stories
and blogposts (they don’t have to be about
your organization), the inside scoop, and a
good sense of humor.
• People like the human touch and will
appreciate posts with your thoughts and
experiences more than you think.
• They also like it when you say hi, respond
to their questions, comments, praise,
complaints and jokes

29. Best practices
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and questions
• Ask questions
• Post links to things people would find
interesting
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people

30. Best practices
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• Leverage the real-time nature of Twitter
• Ask questions, float ideas, solicit feedback –
and expect fast feedback most of the time
• If you’ve launched a fundraiser, new event or
new idea, search Twitter for comments
• Respond to your followers issues quickly
• Engage in discussion on a tricky public issue
your organization is dealing with

31. Best practices
A summary of this goal will be stated
here that is clarifying and inspiring
2009
Goals
• Measure the value of Twitter
• Remember that Twitter is a conversation, and
not only a platform to push the issues. Learn
how to balance.
• Try to analyze the quality of feedback and topics
of discussion, you may find this changing over
time
• Keep a tally of questions answered and positive
exchanges held

32. Fundraising and Twitter
A summary of this goal will be stated
2009
here that is clarifying and inspiring
Goals
• Twitter is an amazing way to engage
donors and potential donors because
Twitter allows you to maintain relationships.
– You get to meet people everyday who might be
interested in your cause
– You get to hear what people are really thinking
about a wide variety of issues
– You can follow other fundraisers and get real-
time advice.
– You can promote traffic to your website, blog,
Facebook, etc!

33. For more info and feedback
A summary of this goal will be stated
2009
here that is clarifying and inspiring
Goals
• Twitter 101, Twitter’s guide for
businesses, includes ideas, tips and
terrific case studies.
• For feedback
• If you are using Twitter in a cool way please
let us know