1. What is Contemporary
Tourism?
Made by
Parshuram Gurjar

2. Introduction
The study of tourism and indeed the tourism industry is
changing constantly. Now in its second edition,
Contemporary Tourism: an international approach
presents a new and refreshing approach to the study
of tourism, considering issues such as the changing
world order, destination marketing, tourism ethics and
pro-poor tourism. In particular, it highlights the ongoing
threats from terrorism and health scares faced by the
tourism industry today, and discusses the related
security and risk management strategies, illustrating
the potential implications for the patterns and flow of
tourism in the future.

3. Contemporary Tourism: an
international approach
Divided into five sections, each chapter has a thorough
learning structure including chapter objectives,
examples, discussion points, self review questions,
checklists and case studies. URL links ( via QR code) are
provided so that users of both hard and electronic
formats can have direct links to up to date, authoritative
and annotated sources of information. Cases are both
thematic and destination-based and always international.
They are used to emphasise the relationship between
general principles and the practice of tourism looking at
areas such as business and special interest tourism and
the role of technology.

4. Managing Knowledge in the
Sector
Generation and transfer of knowledge to the
tourism sector
Knowledge-based economy based on the
production, distribution and use of knowledge
Technology facilitates
Depends on people
Abundance of knowledge
K-commerce

5. Destination Marketing
A process and outcome
Many stakeholders
Marketers must
Manage stakeholders
Formulate and manage the brand
Dates back to mid 19th century
Branding is the glue that holds
destination marketing together
Operates at a variety of scales

6. BenefitsSecuring the emotional link to, and loyalty
of, visitors;
Coordination of the private sector and other
stakeholders through cooperative
marketing;
Acting as a base for promotion of other
products such as investment, economic
development, film, and TV;
Facilitating and encouraging the use of
local products and design; and
Facilitating seamless market

7. Tourism Human Resources
Tourism is labour intensive
Opportunities for women, the young and the
less advantaged
Essential for tourism product delivery
Not taken seriously
Issues
Demographics
Jobs and working conditions
Management

8. Scope of the Tourism
Sector
The world’s largest industry?
How do we measure the sector?
Tourism challenges contemporary
paradigms
Tourism is complex
We have not really got to grips with its
measurement

9. TSA Issues
1. The fact that they really are a demand-
side measure;
2. They are expensive to produce as they
often need further data collection;
3. They are only updated infrequently and
can be anything up to 8 years old;
4. They are shaped by a nation’s SIC
system and so can be imprecise or a poor fit with
the structure of the industry;
5. They demand powerful education of the
industry to interpret them; and
6. They are dependent upon the availability,
quality and quantity of data.

10. Objectives of the Study
• To assess the contribution, which can be
made through the individuals who can provide
their services to fulfil the requirement through
which we can be known as a successful
destination as a whole.
• To acknowledge the issues and problems
faced by the employees of tourism industry.
• To rectify the issues and plan according to the
needs of the personnel to enhance the
productivity.

11. Financial Position of Jet Airways (I) Ltd.
The year 2012 has seen very difficult years in terms
of operation and consequently has shown losses. The
main reason for the same is the high costs of
operations and a number of pliers in the industry. The
two main reasons for this decline were: Price of ATF
and high rate of exchange. Crude oil prices continued
to be very high especially in the latter half of the year.
In addition, the Rate of Exchange of the Indian Rupee
to the US Dollar continued to be negative.

12. As ATF cost represent 50% of the total cost, it has a
major impact on the cost factor and the financial
condition of the airline. The weak status of the Indian
Rupee with the US Dollar is posing a cost challenge.
The inflow of foreign currency is not higher than the
outflow of foreign currency. A major step to recover
from losses is marking the routes which are
constantly making losses and removing operations
from those routes.

13. Jet Airways is having a moderate fleet which is operating in
the difficult environment. The company is earmarking the
loss making routes and discontinuing them and add new
capacity in markets which can improve the network and
increase the revenues. The company has re-branded JetLite
into JetKonnect. This can help the company to attract the
low fare category of consumers which can yield more
returns to the company. This rebranding has seen improved
customer satisfaction.
The present study is related to planning for human resource,
training and development, recruitment and selection,
counselling, performance appraisal, career development,
reward system and organizational culture and effectiveness.
Thereby to utilize their potentialities for enhancing
productivity to help improve job conditions and quality of
their work life.

14. It is evident from the survey that the employees feel that personnel of
any organisation is to be considered an extremely important factor for
productivity. They feel that they should be treated more politely by the
management as they are the ones who are actually operating their
business. Majority of the employees feel that there is an urgent need to
re-design their organizations. The most required feature is to provide
training to the employees and develop the human resource. They feel
that their potentialities are not being fully utilized.
The HRD team of Jet Airways (I) Ltd., is helping the company but the
overall performance with regard to higher productivity has not been so
encouraging. The main reason is the conflict between employees and
the management. Further, organizational culture created within the
organizations is not conducive for sustainable development.

15. Conclusions, Suggestions
andRecommendations
Tourism is an important economic activity as the tourist visiting a particular
country is also bringing along with them the foreign currency to utilise in the
country visited. The industry has major economic consequences. The indu-
stry has the potential of employment generation and it has been well
recognized by the world over. The industry today is recognized as a major
economic contributor. The tourism industry is facing with many challenges in
the field of human resource.The industry is in dire need of qualified quality
personnel.
Today, human resource planning is considered as the way management
comes to solve the ill defined and tough-to-solve human resource problems
faced by an organization. An organisation is considered to be successful if it
is continuously trying to improve its product and provide quality services to
its consumers. This requires each and every personnel of the organization
to be professional, able, skilful and knowledgeable. The organisation should
determine the training requirements. For this, two levels of supervision can
be implemented and both levels of supervision should be addressed by the
managers having the competencies required for that level.