SEO

1. SEARCH ENGINE OPTIMIZATION
(SEO)

2. PRESENTATION HIGHLIGHTS
• Why Do We Need SEO?
• How Search Engines Work?
• How Can I Optimized A Site Perfectly?
• SEO Periodic Table
• Questions

3. COMPELLING SEARCH STATS
• Around 17.1 billion explicit core
searches are made every month.
• Google Sites receives almost
around 11.4 billion search queries
per month.
• Microsoft Sites ranked second
with 2.6 billion searches, followed
by Yahoo! Sites with 2.3 billion,
Ask Network with 511 million and
AOL, Inc. with 271 million.

4. Paid Listing
Organi
c
Listing

5. Organic Click Through Rates

6. Search Engine Crawling

7. What is SEO
• Search Engine Optimization or SEO is the
art & science of raising website visibility in
search engines to increase targeted traffic
and conversion.

8. SEO Life Cycle
• Website Structure Analysis
• Keywords Research
• Competitor Analysis
• On Page Optimization
• Off Page Optimization
• Reporting & Maintenance

9. Website Architecture
Fixing something that is broke is always harder than
building it right from the beginning.
• Accessibility
a.JavaScript Menus
b.Flash Navigation
c.AJAX
d.Complex Dynamic URL
e.Session IDs
• Click Depth
• Navigation

10. Keywords Research
• Keywords are the words that someone would
type into a search engine to find relevant web
pages.
• Tools Used – Google Adwords Keyword Tool/
WordTracker/ Market Samurai

12. Competitor Analysis
Investigating your competitor
websites means improving
yours.
• Identify Competitors
• Onsite Analysis – Keywords, content & technical
• Offsite Analysis – Backlinks, Link building
strategy
• Social Presence

13. On Page Optimization
• On-page optimization refers to the activities that
could be done on the website itself.

15. On Page Factors
❑ HTML Head Tags
▪ Title
▪ Meta-Description
▪ Meta-Keywords
▪ Meta-Robots
▪ Rel=Canonical

16. On Page Factors
❑ URL
▪ Domain name
▪ Length
▪ Sub-domain vs sub-directory
▪ Separators
❑ Body Tags
▪ Heading Tags – H1,H2,H3….
▪ Alt Tags
▪ Image Filename

17. Content Optimization
• Content Is King
• Unique original content
• Keyword frequency
• Keywords Density
• Keyword Prominence
• Keyword Proximity

18. Off Page Optimization
• Off-page optimization
generally refers to the
various activities that
one perform to create
back-links for his
website.
Article
Directorie
s
Press
Releases
Blog
Posts
Social
Book-
marking
Links
Social
Networkin
g
Sites
Link
Exchange
Directorie
s
Website

19. SEO Periodic Table

20. THANK YOU!!!