This was then 3rd/Final part of a semester-long project for my interactive media class. I created everything except the 2 homepage/sub-page comp and the site map, both of which I provided design assistance for.

4. Competitors

› Apple Ipod
› Sansa Fuse
› ZEN X-Fi
Online Issues

Redundant information throughout the site.
›
Web pages are cluttered.
›
Site is unorganized and difficult to navigate.
›
No unique selling point.
›

5. Sansa Fuze Ipod Classic Zen X-Fi
•RSS feed •Interactive Users
•Personalized
player wizard. guide
•Easy navigation/
•Easy navigation usability •Video tutorials

6. Users Personas Online wants/needs
Lip Readers (Heavy)

Larry the lip reader is tech savvy
Aged 15-30
›
and needs to be able to
Uses PMP 35+ hrs per
›
access information quickly. This
week.
user also enjoys relevant
Actively purchases
›
media interactive components.
Uses PMPs for multiple
›
John the time passer uses the
uses.
Internet for
entertainment, social
Time Passers (Medium)

networking and shopping. He is
Aged 30-45
›
Use PMPs 10-15 hrs more likely to purchase from a
›
per/wk
site that is interactive, easy to
Use PMPs during leisure.
›
use and has a social
Tech proficient.
›
component.
Mary the clueless user is not very
Clueless (Light)

tech savvy and therefore
Aged 40+
›
Use PMPs >10 hrs per/wk. prefers to visit sites that are
›
Not tech savvy.
› easy to navigate and provides
clear instructions.

7. Measures of Success

› increased ROI, market share, subscriber & Zune
social sign-ups
› less abandoned shopping carts
› more positive feedback on website
Tactics/Success Metrics

› online feedback form
› social sign-ups measures highly interested
consumers
› message board posts
› Action Codes monitoring shopping cart
abandonment rate.

8. Zune Brand Strategy/Positioning

› as social (Facebook,Myspace) network for Mp3
players
› novice to expert can enjoy unlimited entertainment
and socialization
 can take this experience wherever via Wi-Fi
› No Wires, No Problems, Just Zune
Communication Objectives

› ease of use for everyone from novice to expert
› simplify overall design, specifically nav. features
› Emphasize USP’s

10. •Google
•Electronic Sites
•URL
Log
Launch Contact Site Map RSS Feed
in
Zune 3.0 Buy Now
Features
Interactive
Tech Specs
Gallery Forum
Guide
Zune 4 Trouble
Shooting
Zune 8
Site Legend: User Legend:
Static Page Lip Readers
Zune 16
Interactive Page Time Passers
Cluster of Interactive Pages Clueless Users
Zune 80 Links to Buy Now
Zune 120

11. Zune is not just a site where you can buy

music. It’s a meeting point to connect with
your music and those who share your
passion. This is more than just networking or
a mere sales transaction.
 Zune is a community. A place for friends. A
place to rock out or relax to the beat of
your own Zune. Nothing is expected of you,
and there is no new knowledge to
acquire. A place is for you and those alike.
 Your passion now has a site. Welcome
Zune.

12. Search
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo
IMAGE of Zune
Content/
New in Zune
An overview of what to expect from zune and the
website.
You are here: Home Site Map |RSS Feed| Contact Us

13. Search
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo
Video demonstration of Zune Features
Feature Content
You are here: Home->Features Site Map |RSS Feed| Contact Us

16. Search
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo
IMAGE of Zune
Content/
New in Zune
An overview of what to expect from zune and the
website.
You are here: Home Site Map |RSS Feed| Contact Us

17. Search
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo
Video demonstration of Zune Features
Feature Content
You are here: Home->Features Site Map |RSS Feed| Contact Us

23. Our creative idea for Zune was to

emphasize two of its most unique selling
points: WiFi and social networking
capabilities.
 Our creative comps were meant to be
clean, easy to navigate illustrative of
zunes unique content and social
benefits.