1. G R O W I N G
“Sometimes it's about less is more. It's about the seed. Thinking about this gigantic tree that you think is so beautiful but it started with this just seed.” Fred Durst
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Growth
Rings
Teresa Henry, PhD, is Director of CMC with Sequoia
Consulting. She leads global projects and initiatives at
Illumina to drive best-in-class standards, and also is the
Sequoia site lead for about 30 team members, helping to
guide data collection, create new tests and find ways to
optimize efficiencies and processes. We asked her how our
new mission statement (page 3) lives and breathes in her
actions and those of all Sequoia team members.
On Success
A big part of our success is in the people we recruit
and their ability to lead and guide our clients to
their organizational goals. Ultimately, we succeed
only if we provide guidance that clients accept and
that helps them succeed. It’s all very much about the
team and how do we get to where we need to go
together. If we aren’t open and honest with people,
our reputation is lost. So we have to come in and be
completely up-front.
On Marketing
Our people are our best marketing tool. Clients
come to me and say ‘I want another Mary, or so-
and-so.’ They ask for them by name. That means
they think very highly of that person. It also means
that we are doing our job and creating demand for
our Sequoia Specialists and services.
On Communication
Communication is key. When we come into a new
environment, we figure out the culture and how to
move in one direction to achieve goals. You can’t do
that without open communication. Our job becomes
10 times harder when we stop reaching out.
On Roles
Often, when there is a large task to accomplish and
a large team in place, you need a facilitator.
Everyone is speaking the same language, but they
don’t hear each other. So you have to become that
third-party neutral, a translator who takes a back
seat and lets everyone around you shine.
On Passion
Our people are some of the most outgoing versions
of what we do. There is laughter, engagement and
energy. That comes from selecting the right
personalities. We exude passion because we are the
more expressive types for each of these roles. We are
not all extroverts, but our people tend to be
outgoing, and good communicators.
On Leadership
The best advice I ever had? Wherever you go, your
job as an employee is to make your boss look good.
If you become the boss, your job is to make your
employee’s job easy.
Sequoia Consulting Group is a world-class provider of technical, professional and
construction services to the pharmaceutical, biotechnology and medical device industry
Business Development
Have you checked out
our new tool with tips
and techniques for
promoting the Sequoia
brand? This “cheat
sheet” will help you
develop your own
networking style. As
part of that, we give you
some tools to get
LinkedIn and Socially
Aware. Page 2
That’s Uber-Helpful!
We encourage you to
use Uber when
traveling to and from
nearby job sites. You’ll
save time by not having
to find parking, and
you can safely catch up
on phone calls, email
or social media while
your Uber driver
whisks you from one
location to the other.
Did you know you can
even link your Uber
account to your
Expensify account? It
will make your
expenses a snap!
Summertime and the
livin’ is breezy. The
Sequoia Summer Social
is Aug. 3!
Page 3
Mission Accomplished
It’s official; Sequoia
Consulting has an
official mission
statement to guide us
as we grow. Page 3.
We asked Teresa Henry,
Sequoia Director of
CMC, to tell us how
she and her team put
these words into action.
Below
My Favorite Things
Does is get any better
than summer in San
Diego County? We
asked our Founder and
CEO to share some of
her favorite
activities.
Page 2
Issue No 1 Summer 2016
“Our job becomes 10 times harder when we
stop reaching out. If email isn’t getting the
job done, try face-to-face conversation. Just
keep communication open.”

2. S E Q U O I A C O N S U L T I N G G R O U P
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We want your feedback! Tell us what you think of our newsletter, and what you would like to see more of.
MY F AV O R I T E TH I N G S
So often, the simple
things in life are my favorite things.
A newsletter? That’s something our parents
or grandparents relied upon before email,
social media, texting and all things electronic.
However, I got the memo: you are hungry for
connection and communication! We are
working on various tools and systems to help
all our Sequoia Specialists get and stay
connected, including development of a
company intranet. In the meantime, we’ve
had some requests for a newsletter and
decided to give it a try. Of course, ours is
electronic, but the focus remains pretty much
the same as it did back in the day--inform,
engage and maybe even entertain you with
news, updates and some fun-to-read content
about our people, our teams, our company
and our industry. We will celebrate and
applaud success, connect members of the
Sequoia family and introduce new tools and
programs designed to help you do your job
better and more efficiently. I hope you like it!
Send me a text or email to let me know what
you think and what you would like to see
more of in future issues. Speaking of favorite
things, what are yours for enjoying summer
in San Diego County? Here are a few of mine.
I hope you are all having a fantastic summer.
Thank you for your hard work and dedication
to our clients and team!
A peaceful walk on the beach; finding shells &
sea glass.
Breakfast; a Swami’s pancake is a favorite!
A workout at CorePower Yoga; even better?
Yoga on the beach!
Enjoying beautiful San Diego city views and
watching a Padres game at Petco Park with
special people.
Brandy Bullen
Sequoia Founder & CEO
Business Development
We don’t sell; we solve
“Sequoia does not have traditional salespeople; we all
promote our business. Our ʻproductʼ is our people, and
they are our most valuable resource. Our subject matter
experts represent our brand and the Sequoia Suite of
Solutions. By networking with current and potential
clients, we discover how we can help solve a problem or
fill a need—thatʼs good for clients, good for our people
and good for our business.” Brandy Bullen
For Sequoia, every client
problem is an opportunity
for our organization. We
network, listen and look for
ways to help; in fact, we ask
colleagues to join us for
lunch at least twice a month!
Itʼs a relationship and conversation, and every
conversation is an opportunity to discover needs
that our Sequoia Specialists can fill. Looking for
help with your networking conversations? We’ve
developed a tool to help you hone your own
networking style and deliver an “elevator pitch”
that’s personal and unrehearsed, but effective and
consistent to the brand. You can find it in the Black
Box, or ask your manager about it.
Socially Aware
We’re a social bunch at Sequoia
and we encourage you to
engage through social media.
Let us know if you have ideas
to improve our social presence,
and thanks for joining the
conversation. There are no real
rules; just keep it friendly and professional.
Let’s connect! Be sure to check out and follow
Sequoia on LinkedIn, Facebook, and Twitter:
https://www.linkedin.com/company/2965615
https://www.facebook.com/sequoiasolution
https://twitter.com/SequoiaSolution
To update your LinkedIn profile with Sequoia
Consulting Group, LLC, choose +add position on
your profile, enter your title and choose Sequoia
Consulting Group, LLC from the drop-down
choices. Make sure to choose the rising sun logo.
Here’s a company description if you’d like to add
it: Sequoia Consulting Group is a world-class
provider of technical, professional and construction
services to the pharmaceutical, biotechnology and
medical device industry.
After you add Sequoia to your profile, and to ensure
you are listed as a Sequoia employee, you will need
to do the following:
1. Move your cursor over Profile at the top of
your home page and select Edit Profile.
2. Scroll down to the Experience section and
click the Edit icon next to the position
listed at your current company.
3. Click Change Company and type the full
company name.
4. This step is crucial: Click the correct
company name in the drop-down list.
5. Fill out any additional fields as prompted.
A website address is not required.
6. Click Save.
Mission Accomplished
We’ve developed a Sequoia Mission Statement and have
listed our Values to guide us in our growth. These are
more than just words; they are the core of who we are and
what we stand for as a team and as individuals in the
Sequoia family. Tell us, in your words, how you are living
and promoting our mission and values. And reach out to
talk with Teresa Henry, Sequoia’s Director of CMC, to
learn ways that she and her team at Illumina are putting
our mission and values into action.
Our Mission
Guiding growth, integration,
sustainable solutions and leadership
in life sciences.
Our Values
Passionate
Nimble
We-Love-A-Hot-Mess
Honest
Direct
Transparent
Inclusive
Accountable
Humble

3. S E Q U O I A C O N S U L T I N G G R O U P
July 2016
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What the Flock!?
Coming onboard as a Sequoia Specialist just got a whole lot easier and more
efficient. This leading-edge HR platform solution simplifies and streamlines the
process of onboarding, benefits, time off and engagement. Welcome to Flock!
Complete Solution
In the past, new Sequoia
team members received
several emails during the
hiring and onboarding
process, and all forms were
sent as attachments.
The new Flock system is a
simple, all-in-one solution for
Sequoia that will roll out over
the next few months.
“Our old system was a very
old-school system, not
contemporary and certainly
not the most efficient,” said
Nicole Wissemann, Senior
Manager of Human
Resources. “Flock is
incredibly green, compliant
with federal and state labor
laws and regulations and it
will optimize our resources
and reduce data entry errors
while increasing the
capabilities of our accounting
team. It’s a great tool for us.”
Simplified Onboarding
An automated process
replaces a stack of
paperwork. Flock’s
onboarding tools help
employees quickly integrate
into Sequoia by making it
easy to sign up for benefits,
create an employee profile
and complete other
administrative tasks.
Engagement
Flock enables broadcasts,
polls, anniversary and
birthday announcements and
more to help our team
members engage.
Broker Managed Benefits
Preferred vendors will
configure a plan design that’s
specific to Sequoia for
everything from open
enrollment to life events. Even
updating your address is
easy!
Track the Flock
Flock will allow Sequoia to
create bios with employee
photos and skill sets, helping
team members better
connect.
Track Time Off
Policies and tools help track
complex accruals, carryover
caps, tenure, employee
milestones and time off.
Birds of a feather ...
Want to know more? Contact
Nicole Wissemann in HR or
log on to www.helloflock.com
Nicole Wisseman
858-227-4301
nicole.wissemann@sequoiaso
lution.com
Event Details
San Diego Padres vs. Arizona Diamondbacks
Wednesday, Aug. 3
12:40 p.m.
Petco Park, Sun Diego Beach in Centerfield
If you’ve responded and secured your ticket, please pick it
up at the will call booth on Park Blvd. at Petco Park.
You didn’t RSVP? There may still be tickets available.
Contact Courtney Klepsch.
Courtney Klepsch
858-367-5992
courtney.klepsch@sequoiasolution.com
We’re Hosting a
Sequoia Summer
Social
Sequoia Consulting Group is taking its team members and
clients out to a ballgame! Entry to Petco Park, food and drink
will be provided. If you take Uber home, Sequoia will even
reimburse you! It’s our way to say thank you to all those in the
Sequoia family and celebrate one of the great things about our
home. We look forward to seeing you there!