Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
Video & Digital Marketing services, where CMO's and C-Suite of businesses looking for.
1. Pavan Kumar Taduka
Creative Producer
w w w . s c u b e m e d i a h u b . c o m
Video Production |
Digital Marketing |
Personalised Branding |
2. WHO WE ARE
Post Production Services - Film
2013
VFX and Copywriting - Film
2014
Content Marketing & Digital Marketing- Film, TV, Online
2016
AI, ML, Data Centric Target
2019
Video Agency with a
Marketing Background
3. TV Commercials & Theatres
Companies who require Branding. Tech
companies, Healthcare Sectors, Builders and Infra
Instructional Design /E-Learning
Education sectors, Banking and Finance, K-12,
Corporate Training, Induction programs.
Online Content
Individual Stores, Super Markets, Product
demos, etc,.
Offline Content
Multimedia, AR, VR Integrations, Video Display
Content, Authentication
WHO NEED USP e o p l e l o o k f o r u s f r o m d i f f e r e n t c a t e g o r i e s
5. Video Strategy
W h a t e x a c t l y h a p p e n s i n o u r V i d e o d e p a r t m e n t ?
C l i e n t D e s i g n
A n a l y s e D e p l o y
• Video content planning
• Video brand guidelines
• Video marketing
WHAT WE DO
Video Production Video Marketing
• Promotional (TVC, Film Ads, etc)
• Corporate (About, Training, Sales, Pitch, etc)
• Product/Service (Infomercials, Explainers, etc)
• Platform based Distribution
• Targeted advertising
• Channel optimsation
6. World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
BUT WHY VIDEO ?
7. World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
8. World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
9. World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
10. World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
11. Twitter Youtube Google LinkedinFacebook
39 % Video content published,
70% found effective.
87% Video content published,
90% found effective.
44% of video webinar hosted,
87% found effective.
38% of Video content
published, 75% found
effective.
68 % Video content published,
87% found effective.
EMERGING TRENDS
W h e r e a r e t h e v i d e o s ?
https://www.wyzowl.com/video-marketing-statistics-2018/
12. 97% 76%67%
• 97% increase in Understanding of
Product
• 76% Increase in sales
• 47% reduced support queries
• 76% increase in traffic
• 80% dwell time on website.
• 95% viewers learn more
through explainer videos
• 81% viewers convinced to
buy product or service
• 69% viewers convinced to by
software or application.
VIDEO IMPACTW h a t s t h e u s e ?
13. VIDEO RESULTS
H o w m a r k e t e r s a r e u s i n g ?
Objectives
- Improve web traffic
- Win sales
- Educate users
- Offer support help
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
14. VIDEO RESULTS
H o w m a r k e t e r s a r e u s i n g ?
Objectives
- Improve web traffic
- Win sales
- Educate users
- Offer support help
Postly : Make someone Smile
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
15. VIDEO RESULTS
H o w m a r k e t e r s a r e u s i n g ?
Objectives
- Improve web traffic
- Win sales
- Educate users
- Offer support help
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
16. WHY THE IMPACT
P e o p l e l o v e v i d e o s , P e r i o d
Humans are Emotional
Consumer buying is made emotionally, not logically.
People want to get connected, to experience, to feel,
to be authenticate.
20. BUSINESS MEDIUMS
W h a t a r e O r g a n i c , P a i d a n d B r a n d e d ?
Mediums Description Note:
Paid Mediums (Pay X and
Get Y Sales)
Where we spend money, get visitors and convert them to
sales. It helps in introducing the business to consumers
which helps in organic and brand growth.
Quick to start
Cost per lead is expensive
Must for initial months, later paid
medium is to grow organic and brand
channels.
Organic Mediums Where the business grows the base and it leads to people
knowing the business organically like Search Engine
ranking, Social Media, Email list etc.
Takes time to grow.
In long run cost per lead is very low.
Initial months are investment.
Brand Mediums People search the brand or visit the website directly, they
share the business name with their friends. Business is
considered among top 5 top service providers.
Very difficult to reach top 5 spot, multi
dimension act is needed, from product
quality to service rating.
Once reached, the business can charge
premium.
22. STRATEGIES
H o w m a r k e t e r s a r e u s i n g ?
Different marketing channels such as email,
display ads, paid search ads, social, and direct
visits to your website influence the customer at
different points in the path to purchase.
23. STRATEGIES
H o w m a r k e t e r s a r e u s i n g ?
Check out whether each channel plays more of
an “assist” or “last interaction” role in the image
shown below particularly for your kind of
business.
32. We add value in terms of:
• Making website SEO friendly (Search Engine ranking friendly)
• Get different paid sales channels started like PPC on search,
display, FB, Bing etc.
• Integrating all channels together market place listing, social
media, email marketing, affiliates etc.
• Creating value add which will bring back the visitor like creating
informative guides, communities for discussions, mobile apps etc.
In short a complete digital marketing mix to
help your business grow.
33. Refine & Repeat
Reaches the target Audience
henceforth increasing the market
reach.
Find and Lock
Research various markets, layout
the strategies to reach the target
customer.
Design & Deploy
Creative design and mutual
implementation to various
platforms.
Analyse & Define
Customer needs and Current
Milestones along with their target
needs.
Customer
Introduction
Market
Analysis
Implement
Review
THE ROADMAP
H o w d o w e s t a r t ?
Hi Good Morning. My name is Pavan Kumar, I am creative video producer and owner of the company S cube media hub here in Hyderabad…
..i have completed my Masters in Digital Film production in 2010 and I have started this company in 2013, providing only couple of services such as Editing & Color Grading for feature films. I have edited seven feature films for RGV and later in 2014 started to provide visual effects services too…where I was associate vfx supervisor for sharukh khan’s Ra.One movie…in 2016 I started to provide complete production services and co-produced 2 feature films in Telugu which did not get released, so lost money…and to cope it up I have started to do provide services in advertising medium and going forward to implement AI, ML technologies in the future..
Generally, our ideal client will be in prominent verticals such as Entertainment - where people will be requiring music videos, short films, feature films etc., and Advertising medium rich as TV Commercials, E-Learning projects, Online content development and Offline content development…
You might say yes videos are great… we know you are creative professional… but why should any normal easy going person with a small business pay me money to make videos ??
As of now, me and my team serve our clients through our core artistic skills where we will meet client and understand his needs…and then do Pre-production which is mutually design and finalise the concept along with script writers and copywriters, then do the Production which is actual shoot including finalising locations, casting, arts, etc., and then do with Post-Production which obviously includes Editing, graphics, music, sound, grading..and then the delivery..
As per internet world stats 2018, there is an approximate 5.1 billion people (510 crores) use internet out of total 7.6 billion population (760 crores). Out of which India ranks second position after china, stating upto 462 million people (46.2 crore)
..and of that 46.2 crores, the average internet users spend 88% more on a website which has video when compared to non video website…
And ecommerce websites such as flipkart and amazon converts its users 30% more through video…
And when it comes to sharing like we all guys share in WhatsApp and Facebook, 92% of them share it…that is where word of mouth is increased to check new products.
Which is when compared to sharing of normal text articles and url thats an whopping 1200% increase with the video…wow thats a lot of sharing going on …but where are the videos…
As per the market, the emerging online social medias take up the major role, where youtube holds maximum video content publishing followed by Facebook and google…where average person watches more than 1 and half hour of videos average per day…and as a result these percentages say that
…the impact of video for both the business provider and consumer was tremendous. After introducing video in their marketing strategy, 97% marketers say that it helped the visitors understand the product very easily resulting in 76% of increase in sales. And as per the consumer 81% of the people have convinced to buy a product or service by watching a branding video. And 69% bought softwares & online applications watching through videos….
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- An online application Postly, which turns photos into postcard used video to explain about its product very effectively…as you can see here.
-Sometimes marketers do not want lengthy videos, where even short videos are much effective. For example the OREO uses videos for its Instagram page which are very quick and easy to increase customer retention such as here.
Besides having all those advertising mediums, Videos have very special ability to connect them through stories. It is where through that story we feel authentic to take an action. Decisions are made emotionally, not logically. And that can happen only through video.
You might say yes videos are great… we know you are creative professional… but why should any normal easy going person with a small business pay me money to make videos ??
As per the market, the emerging online social medias take up the major role, where youtube holds maximum video content publishing followed by Facebook and google…where average person watches more than 1 and half hour of videos average per day…and as a result these percentages say that
As per the market, the emerging online social medias take up the major role, where youtube holds maximum video content publishing followed by Facebook and google…where average person watches more than 1 and half hour of videos average per day…and as a result these percentages say that
- An online application Postly, which turns photos into postcard used video to explain about its product very effectively…as you can see here.
- An online application Postly, which turns photos into postcard used video to explain about its product very effectively…as you can see here.
- An online application Postly, which turns photos into postcard used video to explain about its product very effectively…as you can see here.
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
- every business has digital marketing and marketers use videos to meet the top objectives which are to improve traffic towards website, to win sales, to educate the viewers about products and to offer supportive help…for example this video is used on their Facebook page to attract viewers to their website…
Besides having all those advertising mediums, Videos have very special ability to connect them through stories. It is where through that story we feel authentic to take an action. Decisions are made emotionally, not logically. And that can happen only through video.
Typically, our recommendation for video goes like analysing the client position in the market and listing out his needs or target goals, then we strategies his best and optimal video styles comparing with his competitive market and we completely design and implement to various online platforms doing with any refinement and repeat the process till the clients target customer is converted to a sale profit…this process usually happens with marketing or sales head of the company or else directly with the CEO or business owner…
