E-Recruitment Congress March 13th 2015 Christer Holloman about the Key Trends in 2015 for Digital Recruitment Marketing

4. Key Trends in 2015 for
Digital Recruitment Marketing
By Christer Holloman
Twitter: @holloman
Email: contact@holloman.info

5. Agenda
Mega Trends 15 min
• Always Connected
• Transparent World
• Blurred Lines
Top Tips 15 min
• Short term: How To Deal With Online Reviews
• Long term: How To Build A Digital Employer Brand
Case: HCL 10 min
Conclusion 1 min

7. MEGA TREND 1:
Always Connected

21. MEGA TREND 2:
The Transparent World

23. Hotel that went out of business
because of Tripadvisor

25. Uber in belgium?
London cab drivers protesting?

28. “I never heard anything for weeks after the
interview, then by the time I did hear from
them I accepted a job somewhere else."
“This wasn’t a very progressive interview. I had to
talk about my resume 5 times with 5 different
people."
“I got the sense that they were really disorganized.
It seemed like they didn’t remember I was
scheduled to interview."

29. #1
If it can be FREE, it will be FREE
#2
If it can be SHARED, it will be SHARED
#3
If it can be RATED, it will be RATED

30. 60%
Wish they had a better
understanding of fair market
compensation for a job.

31. 77%
Say company culture is just as
important to them as salary.

32. 71%
Say reviews from family
members or friends exert
influence when deciding to use or
not use a company, brand or
product.

33. 74%
Of job seekers say they are very
likely to read employee reviews
before accepting a job offer.

34. 64%
Say they’ve found a new job
different than expectations

35. 22%
Employers have seen a reduction
in turnover among new employees
that consumed reviews prior to
joining

36. MEGA TREND 3:
Blurred Lines

40. A classic support forum:
High FTE involvement, struggles during traffic peaks
Peer-to-peer communities:
Little FTE involvement, customers solve the majority of
questions
??
!!!
FTEs Customers Company Empowered
Customers
Customers
!!! ??

43. Cost Saving
• Customer Care saving of 50% vs traditional methods
Happier Customers
• NPS = +70 (Q4 2011)
Reduced Churn
• 31% Reduction in 12mth churn (Posting once in forum)
• 41% Reduction in 12mth churn (Reading more than 5
pages)
• 52% Reduction in 12mth churn (Receiving any Payback)

44. TOP TIPS:
How To Deal With Online Reviews

45. #1 Don’t be afraid

46. #2 Take good with bad

47. #3 Fix the problem

48. #4 Promote the good

49. #5 Encourage & Engage

50. TOP TIPS:
How To Build A
Digital Employer Brand

52. 84%
Would leave their current
job for a company with
an excellent reputation69%
of jobseekers would not
take a job with a company
that had a bad reputation

53. The Power of Employer Branding

54. 96% read reviews before accepting a
job offer
If you don’t tell your story,
someone else will tell
their version of it

56. Step 1: Assemble

57. Step 2: Arm

58. Step 3: Amplify

59. Career Sites
“I love working at Marketo.
We have a strong team of
extremely talented people who
are relentless overachievers.
You can feel the buzz of
energy as soon as you walk
into the office.”
Marketo
Professional Services
Networking and
Events
Highlight the good
on career site and
social media
Online
Profiles
Twitter
Facebook
LinkedIn

60. THEN WHAT…

61. Read

62. Be a marketeer

63. Listen in, join in

64. ROI

65. CASE:
HCL

72. CONCLUSION

73. Always Connected
Transparent World
Blurred Lines

75. Key Trends in 2015 for
Digital Recruitment Marketing
By Christer Holloman
Twitter: @holloman
Email: contact@holloman.info