Report - Europe japan industrial relations 2015 - Working together for a better future - GBMC

Europe Japan Industrial Relations
2015
- Working together for a better future -
Philippe Huysveld
M. Motoko Huysveld
Europe-Japan Business Consultants
GBMC (Global Business & Management Consulting)
www.gbmc.biz
GBMC Publications

Europe Japan Industrial Relations 2015
- Working together for a better future -
Editor: Lulu.com
First Edition
Copyright © 2015 Philippe Huysveld and Motoko Huysveld
All rights reserved
ISBN: 978-1-326-40444-4

FOREWORD
We would like to thank all the Interviewees for their time and efforts in finalising the
texts with us as well as their collaboration and permission to publish their
testimonials. It has been a pleasure working with them!
Some of the Interviews/data (but not all) originate from field work which we carried
out in 2014 for the EU-Japan Centre for Industrial Cooperation (published under the
title: “An assessment of key EU industrial sectors open to Japanese technological
cooperation and investment”) but most of the texts were updated or enlarged.
Wishing you a pleasant and instructive reading.
The Authors,
Philippe Huysveld
Monica Motoko Huysveld
Paris (France)
Septembre 2015

TABLE OF CONTENTS
Europe Japan Industrial Relations 2015.............................................................................. 1
- Working together for a better future -................................................................................. 1
FOREWORD............................................................................................................................ 3
TABLE OF CONTENTS ......................................................................................................... 4
INTRODUCTION ..................................................................................................................... 6
Part I: Sectoral Overview.............................................................Erreur ! Signet non défini.
1. Japanese Presence and Investments in Europe........Erreur ! Signet non défini.
2. Focus on the European Aerospace Sector.................Erreur ! Signet non défini.
2.1. Trends in the industry and Market Overview..........Erreur ! Signet non défini.
2.2. Major Aviation Industries of interest........................Erreur ! Signet non défini.
2.3. Europe-Japan joint R&D, Industrial Cooperation and Project
Participation .......................................................................Erreur ! Signet non défini.
2.4. Japanese Investments and Acquisitions in Europe (to date).......Erreur !
Signet non défini.
2.5. Potential in Further Cooperation, R&D and Investments....Erreur ! Signet
non défini.
2.6. The Air Transport Industry.....................................Erreur ! Signet non défini.
3. Focus on the European Railway Sector......................Erreur ! Signet non défini.
3.1. Brief Market Overview.............................................Erreur ! Signet non défini.
3.2. Japanese Investments and Acquisitions in Europe (to date).......Erreur !
Signet non défini.
3.3. Japan-Europe joint R&D, Industrial Cooperation and Project
3.4. Opportunities for further Cooperation and Investments ....Erreur ! Signet
non défini.
4. Focus on the European Automotive Sector ...............Erreur ! Signet non défini.
4.1. Brief Market Overview................................................Erreur ! Signet non défini.
4.2. Major current Investments and Acquisitions .........Erreur ! Signet non défini.
4.3. Instances of joint R&D, Industrial Cooperation and Project
non défini.
5. Focus on the European Energy Sector .......................Erreur ! Signet non défini.
5.2. Instances of Investments and Acquisitions.........Erreur ! Signet non défini.

5.3. Instances of joint R&D, Industrial Cooperation and Project
non défini.
6. Focus on the European ICT and Electronics Sector .Erreur ! Signet non défini.
6.2. Major current Investments and Acquisitions.......Erreur ! Signet non défini.
6.3. Instances of joint R&D, Industrial Cooperation and Project Participation
..............................................................................................Erreur ! Signet non défini.
non défini.
7. Overview of other EU Sectors ......................................Erreur ! Signet non défini.
7.1. KETs (KEY ENABLING TECHNOLOGIES) ............Erreur ! Signet non défini.
7.2. MEDICAL /PHARMACEUTICALS/HEALTHCARE/BIOTECHNOLOGY
SECTORS............................................................................Erreur ! Signet non défini.
7.3. TEXTILES and FIBRES............................................Erreur ! Signet non défini.
7.4. CHEMICALS, PLASTICS and RUBBER.................Erreur ! Signet non défini.
7.5. FOODS.......................................................................Erreur ! Signet non défini.
7.6. STEEL, GLASS and METALS .................................Erreur ! Signet non défini.
7.7. (ELECTRICAL) MACHINERY and MACHINE TOOLS.....Erreur ! Signet non
défini.
8. Cross-border cooperation projects and Top Technological Regions..Erreur !
Signet non défini.
Part II: Corporate Testimonials.............................................................................................. 7
1. Testimonials from Japanese Industry Organisations in Europe................. 7
TESTIMONIAL 1: Japanese Companies in Europe ........................................... 7
TESTIMONIAL 2: Japanese ICT Manufacturers in Europe............................. 10
2. Testimonials from Japanese companies active in Europe ........................... 12
TESTIMONIAL 3: The HITACHI Group in Europe............................................. 12
TESTIMONIAL 4: Railways Business Potential in Europe ............................. 16
TESTIMONIAL 5: Aircraft Business Potential in Europe................................ 18
TESTIMONIAL 6: Air-conditioning Business in Europe ................................. 21
TESTIMONIAL 7: A Merger & Acquisition Success Story in Europe............ 24
TESTIMONIAL 8: A R&D Success Story in Europe......................................... 26
TESTIMONIAL 9: A Japanese Automotive Success Story in Europe........... 28
TESTIMONIAL 10: Japanese auto parts manufacturing in Eastern Europe 30
TESTIMONIAL 11: Textile manufacturing in Eastern Europe ........................ 32

3. Testimonials from European Organisations “open” to Japan ..................... 34
TESTIMONIAL 12: Long-term Partnership between Japan and the Val d’Oise
Prefecture in France ............................................................................................ 34
TESTIMONIAL 13: Business Aviation Opportunities in Europe.................... 39
ABOUT GBMC....................................................................................................................... 42
BIBLIOGRAPHY & ENDNOTES......................................................................................... 44

INTRODUCTION
This report has been put together, gathering a lot of data and information from
various types of sources and with different techniques, in order to draw attention to
the ongoing cooperation between Japan and Europe. Not forgetting the decades
of many trials and errors of working out how to work together better, efficiently and
productively.
The Part I of the report puts the focus on the extent of the current cooperation taking
place mainly in Europe (and to a lesser extent in Japan), while the Interviews (Part
II) also highlights the historical background of these companies and organisations. As
a whole, it is extensively illustrated by concrete examples and success stories.
As we close near to the opening of wider international trade relations due to the
progress in the EU-Japan FTA/EPA negotiations, we also point out the possibilities of
further cooperation in the future.
From a sectorial point of view, we focus mainly on the following key business
domains: Transport Industries (such as: Aerospace, Railways and Automotive) as
well as Energy and ICT/Electronics Industries.
We also introduce other important European sectors such as KETs (Key Enabling
Technologies), Medical, Pharmaceuticals, Healthcare, Biotechnology, Textiles and
Fibres, Chemicals, Plastics and Rubber, Foods, Steel, Glass and Metals, (Electrical)
Machinery and Machine Tools. .
Finally, as to the Renewable Energy sector, GBMC has already published a full
report about Renewable Energies in Japan (commissioned by the EU-Japan Centre
for Industrial Cooperation), for which an update (including a second Part on
Renewable Energies in Europe) is scheduled in 2016 by GBMC publications.
We hope it will make an interesting read, as well as being informative, giving you
perhaps “fresh” ideas on how to expand your business, how to cooperate and work
together in both Europe and Japan.
Monica Motoko Huysveld
Philippe Huysveld
Paris (France)
Septembre 2015

Part II: Corporate Testimonials
1. Testimonials from Japanese Industry Organisations in Europe
TESTIMONIAL 1: Japanese Companies in Europe
“EU is still one of the biggest markets with a population of 500 million
people. Moreover, Japanese companies need to realize EU’s power to
set the global rules and standards. EU’s regulatory standardisation
efforts often set the standard worldwide. That is the reason why
multinational companies of Japanese parentage should be more
committed to EU policy development in order to support and facilitate the
conduct of Japanese business operations around the globe.”
GBMC Interview with:
Mr Yukihiro Kawaguchi, Secretary General, JBCE, Brussels, Belgium.
JBCE (Japan Business Council in Europe). www.jbce.org
JBCE
During the interview, Mr Kawaguchi mentioned the common challenges between
Japan and EU such as energy and resource efficiency. To solve these challenges,
cooperation between EU and Japanese companies in the stage of research and
development is key.
The association is encouraging its members to participate in EU’s innovation
programme Horizon 2020, the world’s biggest public funding programme for
multinational research, development and innovation, in partnership with the EU-
Japan Centre.
According to him, “EU is still one of the biggest markets with a population of 500
million people. Moreover, Japanese companies need to realize EU’s power to set the
global rules and standards. EU’s regulatory standardisation efforts often set the
standard worldwide. That is the reason why multinational companies of Japanese
parentage should be more committed to EU policy development in order to support
and facilitate the conduct of Japanese business operations around the globe.”
Statistics provided by the association points out the following facts:
 In 2012, Japan was the major investor in the EU. EU inward FDI stock
reached a value of €200.3 Billion.
 In 2011, Japanese companies created more than 437,000 jobs in the EU.
 In 2012, EU was Japan’s 3rd
trade partner, while Japan was EU’s 7th
trade
partner. EU 27 Exports to Japan was €55.5 Billion (3.6% of total EU exports).

The conclusion of a comprehensive Free Trade Agreement (FTA) or Economic
Partnership Agreement (EPA) is a long aspiration for this association. FTA/EPA can
be a trigger to the further communication and collaboration between European and
Japanese industries. The Association holds seminars and conferences to promote
these objectives.
Referring to JBCE’s interview with EU ex-Commissioner for the Environment, Janez
Potocnik, Mr Kawaguchi states: “In this interview he recognises Japan as one of the
key international partners with whom EU would like to intensify cooperation on
resource efficiency. As a general rule, it is preferable that global solutions are found
at a global level. EU and Japan should play a leading role in achieving it and at the
same time I believe EU and Japan should work more closely together on resource
efficiency by turning environmental challenges into opportunities for European and
Japanese business and policy makers.
I believe Japan can contribute significantly to the realisation of the Europe 2020
Strategy for sustainable, smart and inclusive growth. It is commonly known that the
EU and Japan do not only share common values in democracy and the rule of law,
but also common challenges like energy supply and aging population.
Thus, the conclusion of an Economic Integration Agreement (EIA) between the EU
and Japan could actively contribute to the necessary economic growth of both
economies”.
About JBCE (Japan Business Council in Europe)
Established in 1999, it is a European organization representing the interest of around 70
Multinational Japanese Companies operating in EU. It has contributed to the EU public
policy by sharing members’ expertise with decision-makers across sectors and has played a
role as a bridge between the EU and Japan. The President of the association is Mr. Paul
Molyneux, who is also the President of Sharp Electronics (Europe) Ltd.
Its members cover a wide range of industry sectors including information and communication
technologies, electronics, chemicals, automotive, machinery, wholesale trade, precision
instruments, pharmaceutical, railway, textiles and glass products.
JBCE’s priorities are as follows:
1. Promote open trade and investment
2. Encourage a common regulatory framework.
3. Foster responsible business conduct.

TESTIMONIAL 2: Japanese ICT Manufacturers in Europe
“It is of importance to be aware and to follow the new developments in
industrial regulations and standardisation in Europe in order to avoid
“Galapagos Effects” characteristic of the Japanese Consumer Market.
For example, Japanese consumer electronics have many market specific
advanced functions not suitable for other Market, so they often needs to
be adjusted and adapted to other standards.”
“Manufacture in the EU what has been designed or developed in the EU”.
Mr Kenji Mikami, Representative of JEITA Brussels Office, Brussels, Belgium
JEITA (Japan Electronics and Information Technology Industries Association)
www. jeita.or.jp
JEITA
According to Mr Mikami, there are 200 Japanese ICT companies spread over 22
EU countries, accounting for as much as 100,000 employees in this sector
alone. In the world, Japanese major production sites are located in China (No.1) and
in other parts of Asia (No.2), EU and US following with approximately the same
production level.
He also adds: “It is of importance to be aware and to follow the new developments in
industrial regulations and standardisation in Europe in order to avoid “Galapagos
Effects” characteristic of the Japanese Consumer Market. For example, Japanese
consumer electronics have many market specific advanced functions not suitable for
other Market, so they often needs to be adjusted and adapted to other standards”.
Major operations of ICT companies in EU are often based in UK (HQ) and
Western Europe. UK was mentioned as being regarded as the “IT country within the
EU”. Factories (for example TV factories) are often located in Eastern Europe. R&D
centres and factories are ideally close to each other: investments are usually made
where the market needs them. “Manufacture in the EU what has been designed
or developed in the EU”.
One of the EU sectors with high potential mentioned by Mr Mikami was the Smart
Energy sector (EMS, batteries, power semiconductor applications, smart community
projects). According to him, there are opportunities for collaboration here due to the
fact that the EMS technology is not at the commercial level yet. Other sectors
mentioned were Industrial Cyber Security System, Big Data, Silver IT (including
robotics and telemedicine) and Bio-Electronics.
Other potential investment locations mentioned by him, although usually not well
known from Japanese companies, would be “Silicon Valley”- type areas or
technological research parks in the EU, like Sophia Antipolis in Nice, France.
According to him, a greater presence of Japanese R&D centres in Europe may

increase the probability of participation in EU funded projects. Single Patent
process in the EU Single Market was welcomed as a great improvement.
As to the new EU Member States, each JEITA member has different decision criteria
and, therefore, no particular trend can be seen. However, Eastern European
countries are often regarded as gateways to the Russian and Turkish markets.
In regards to FP7 projects, the total number of projects in which Japanese
companies have participated amounts to around 25. According to Mr Mikami, JEITA
Representative, there are already many domestic R&D projects within Japan to
cooperate with. It all depends upon the subjects of the projects, that is, if they are of
interest or not to the JEITA members. Cooperative relationships especially in R&D
projects with EU companies or technological Joint Ventures hold interest as far as
it is of mutual benefit for the participants.
About JEITA (Japan Electronics and Information Technology Industries Association)
It consists of Japanese ICT companies as its members, making up one of the largest industry
associations in Japan. Their member companies, operating in the Electronics and IT
industries, account for about ¥ 40 Trillion globally. The EU Office is located in Brussels,
Belgium, and headed by Mr Mikami.
JEITA primary activities include the following ones:
1. Promoting International Cooperation
2. Working on Environmental Preservation and Safety Measures
3. Advancing Technical Standardization and Technological Development
4. Implementing Surveys and Analysing Statistics
5. Reinforcing the Industry’s Operating Environment
6. Development of New Fields
7. Maintaining Effective Public Relations and Staging Exhibitions
Other activities include:
1. Global Warming Countermeasures
2. Protecting Intellectual Property
3. Promoting Research and statistics Gathering
4. Promote Free Trade Agreement / Economic Partnership Agreement and Information
Technology Agreement, and cooperate with government-level negotiations under the
World Trade Organization (WTO).
5. Promoting smart innovation.
6. Promote product safety
7. Promote recycling to develop a recycle-oriented society.

2. Testimonials from Japanese companies active in Europe
TESTIMONIAL 3: The HITACHI Group in Europe
“The EU provides both growth potential and is
easier to get into because its total GDP is as large
as the one of the USA, while the market of each
country is not so huge. Moreover, it is a suitable
market to create social innovation business
because it has a matured social system and sets
aggressive targets for environment conservation.
It is a most suitable region to conduct R&D: IP
rights are respected and there are less threats of
technological imitation than in Asia.”
“The merits of local R&D is that it is ideal for adapting to EU standards.
EU is a good location to introduce new products to the world market.”
Dr Kazuyoshi Torii, Corporate CTO and General Manager of the European R&D
Centre, HITACHI Europe Ltd, London area, UK. www.hitachi.eu
__________________________________________________
HITACHI Europe
Hitachi’s Social Innovation Business includes Information and Telecommunication
Systems, Power Systems, Environmental, Industrial and Transportation Systems, as
well as Social and Urban Systems.
A Success Story in the Transportation sector:
Hitachi Rail Europe Ltd is a wholly owned subsidiary of Hitachi Europe, Ltd and has
headquarters in London, UK.
In April 2014, Hitachi appointed a Global CEO in London, U.K. to supervise global
strategies for its Rail Systems Business, and it created structures to enable rapid
decision-making close to its customers. This is part of wider changes within the
company promoting regional management and autonomy to deal with ever increasing
global business.
It is a total railways system supplier offering rolling stock, traction equipment,
signalling, traffic management systems, and maintenance depots. Hitachi built the
high speed Javelin trains whose service started in 2009. It was used to transport
passengers during the 2012 London Olympics from St Pancras station in London to
Stratford, east London.

When in 2005, the Department for Transport started the Intercity Express
Programme (IEP) to replace the aging High Speed Trains (HSTs), Hitachi became
part of the Agility Trains Consortium, together with UK company John Laing, which
has been awarded a £4.5bn contract to build and maintain new Intercity Trains.
Hitachi has set up an assembly work site for passenger wagons in UK. The
facility is in Newton Aycliffe, County Durham and is now operational. Approximately
200 people were employed in the construction of the new train assembly plant where
730 skilled workers are employed. The deal will also secure thousands of jobs in the
supply chain. The first trains are due to enter service on the Greater Western Main
Line in 2017 and on the East Coast Main Line by 2018.
As well as building the new state-of-the-art assembly facility, the company has
constructed maintenance depots in Ashford. It employs over 100 staff, principally
permanent employees, providing day to day support across Kent. Of the 332
registered suppliers, 167 are UK-based. Further, there are plans to increase
depots in Bristol, Swansea, West London and Doncaster, as well as to upgrade
existing depots throughout Britain.
Hitachi Rail Europe will carry out the maintenance for the next 27.5 years and run an
apprenticeship scheme to continuously train the workforce. The company has also
located its European Rail Research Centre and development capabilities on site: it
will enhance the factory's ability to win rail contracts across Europe. It has been
estimated that the whole facility would see £600 million pumped into the regional
economy over the next 20 years. It has been touted as the biggest investment in
the region since Nissan.
Transport Secretary Justine Greening described it as "fantastic news for Britain".
"Hitachi is the latest major international company to invest on this scale in
Britain and I look forward to this new factory in County Durham following in the
footsteps of Nissan's successful car plant in Sunderland" she said. (Sky News)
In Oct 2014, Abellio has confirmed that Hitachi Rail Europe is its preferred supplier of
new rolling stock for the programme which is in process of negotiations.
Mr. Barr, Chief Operating Officer of Hitachi Rail Europe commented that:
”This is a great news, as it is the first contract for our recently launched AT200
commuter train. These trains will be built at Hitachi’s new Rail Vehicle
Manufacturing Facility in Newton Aycliffe, complementing the delivery of the Class
800 and 801 trains for the Intercity Express Programme, boosting jobs and growth in
the North East.”
Hitachi Rail Europe has been named as preferred supplier by FirstGroup for the new
First Great Western franchise. This is subject to approval by the Department for
Transport. The fleet of 29 bi-mode AT300 trains would run primarily from London
Paddington to Plymouth and Penzance, replacing 40-year old High Speed Trains on
the key intercity route to the south west.
Mr. Barr, said: “The Class 800 bi-mode trains were initially designed for the Great
Western and East Coast main lines and we have refined the design further for the

challenges of the route to Plymouth and Penzance. We have put a lot of thought into
ensuring a passenger environment that is comfortable for short and long-distance
journeys……”
R&D Operations and Investments in Europe:
Research & Development is conducted in Germany, France, Denmark and UK.
Hitachi has participated in FP7 projects such as IoT-A (internet of Things –
Architecture), IRISS (Implementation of Research and Innovation on Smart Systems
Technologies), MetMagS (Metrology for advanced industrial magnetics), TOLOP
(Towards Low Power ICT), Spinicur, DRIVE C2X (DRIVing implementation and
Evaluation of C2X), eCo-FEV (efficient Cooperative infrastructure for Fully Electric
Vehicles), and Autonet2030.
In Sophia Antipolis (Nice, France), the group has designed communication protocols
and platforms for vehicular ad-hoc networks or C2X (Car-to-any) networks, which are
a key for “Smart mobility” and autonomous driving.
Hitachi also operates R&D in Cambridge University Laboratory as well. The merits
of local R&D is that it is ideal for adapting to EU standards. Dr Torii also views
EU as a good location to introduce new products to the world market. Another
comment was that Single Patent System has improved and facilitated the research
process for the better.
In the Energy/Power Sector, following the Energy Saving Law, Hitachi has developed
B-Chop (Energy Storage for Transaction Power Supply Systems) in order to utilise
the re-generative power. The company is also taking part in Smart Community
Projects in Manchester, UK, and Malaga, Spain, together with NEDO, providing ICT
equipments for these projects.
The Healthcare Sector is another core focus area of the company’s Social Innovation
Business. Here, Hitachi is working on two collaboration projects, together with the
Greater Manchester NHS (the National Health System in UK) and Bispebjerg and
Frederiksberg University Hospital, respectively, leveraging IT (Information
Technology) and big data analytics in order to improve the quality and effectivity of
Healthcare.
The first project concerns diabetes prevention in the form of a lifestyle improvement
programme. It was shown that time efficiency of care call can be improved by 33 –
40%. It should contribute to reduce the NHS budget since the percentage of aging
population is only going to increase in EU as well.
The second project is the joint development of new solutions targeting a variety of
themes, including “next-generation hospital operations that combine data on facilities
and human behaviours”. The goal of these studies will be to increase the efficiency of
hospital operations in order to achieve specific goals set by the hospital (e.g.,
reducing the number of beds and increasing the number of outpatients that can be
received).

Regarding the Automotive Sector, Dr. Torii views that “EU leads the next
generation technologies and is a good place for exchanging ideas”. There are
similar concerns and needs, including CSR.
As for the EU market as a whole, according to Dr Torii, “It provide both growth
potential and easier to get into because its total GDP is as large as USA while the
market of each country is not so huge. Moreover, it is suitable to create social
innovation business because it has matured social system and sets aggressive
targets for environment conservation. To conduct R&D, it’s more suitable region for
their respect on IP rights and there is less threat of technological imitation as there
are in Asia.”
When discussing country preferences for future investments, the focus was more on
the quality of staff available locally. Estonia was mentioned as a country of
interest for the quality of its IT workforce, Poland for its engineers, but there are
no solid plans as yet.
About HITACHI
Hitachi Ltd, is a leading global electronics company with approximately 333,150 employees
worldwide. Fiscal 2014(ended March 31, 2015) consolidated revenues totalled 9774.9 billion
JPY (81.5 billion USD). In Europe, the group has many sales offices, as well as production
sites of automotive components in Germany, UK and in the Czech Republic. Air
conditioning production is located in Spain.
Hitachi has many years of experience as a leading supplier of high-speed trains such as the
Shinkansen (bullet train) for the Japanese and international markets. It manufactures trains,
as well as offers maintenance services, ICT expertise for transport operating systems and
consulting services on energy efficient operation. Hitachi has a 80% market share of traffic
management systems in Japan. For their domestic transport business in Japan, the group
works closely with JR-East, one of the major players in this sector, and with other JR group
affiliated companies.

TESTIMONIAL 4: Railways Business Potential in Europe
Mr Takeuchi says that his company sees EU as a
potential market to expand, especially in the
Central and Eastern part of the EU.
Mr Yasushi Takeuchi, Deputy Director,
JR East – Brussels Branch, Brussels, Belgium.
www.jreast.co.jp, www.j-trec.co.jp
_________________________________________________________________________
JR East
In the EU, JR East had so far shared offices in Paris. A Branch office, which is
also a Sales office, was opened in Brussels, Belgium, in 2013.
The location was chosen due to the fact that both international railways associations
UITP and CER were based in Brussels. The selection was also favourable due to its
ideal location to gather information and for the reason that the Visa procedure
only took 1 month, compared to some other countries.
Mr Takeuchi, Deputy Director of the Brussels Branch Office, says that his company
sees EU as a potential market to expand, especially in the Central and Eastern
part of the EU. The group is more active in Asia, as it provides consulting services
through the affiliated company JIC. The Belgian office is for the moment collecting
data in an attempt to globalize business and its territory extends to the EMEA region
(EU, Middle East and Africa).
In 2012, JR East bought (M&A) train manufacturer Tokyu Rolling Stock Corporation.
It is now renamed as J-TREC.
JR East has its own train manufacturing plants, but the acquisition of Tokyu Rolling
Stock provided the group with the technology and know-how to produce almost any
type of rolling stock including high-speed trains. The JR East group actively conducts
R&D projects in Japan and hold patents for many of the parts used.
National Irish Railways has purchased Passenger Train Carriages made by the
former Tokyu Rolling Stock in the past.
In Japan, JR East uses parts from EU manufacturers for its domestic trains. For
example, German brake system manufactured by Knorr-Bremse is used for the new
generation series E5, E6 and E7 rolling stocks. JR East also uses rail fastening
systems made by Pandrol, UK. The company is looking (in Europe) for any new
technology or product not available in Japan.

In 2013, Alstom and Japan Transport Engineering Company (J-TREC) signed a
Memorandum of Understanding (MOU) to jointly assess the light rail transit and
tramway markets. This agreement will lead both companies to jointly contribute to the
modernisation of existing tramway lines and the development of new lines in Japan.
JR East agreed to actively develop business for the “Citadis” brand (which is well
established in Europe) in the Japanese market.
In 2015, JR East has so far already organized Suppliers Days in 4 different countries:
Germany, France, Italy and Belgium.
The tours opened up a dialogue with over 190 participants from 159 different
organisations, including rolling stock suppliers, suppliers of parts and technologies or
trade organisations representing them
JR East presented various topics ranging from the overview of their company,
operations and competitive situation in Japan, R&D and procurement. Over 10
experts from the headquarters in Tokyo and R&D centre attended to explain and
answer various questions put forward by the participants.
This initiative reflects their desire to identify potential collaboration partners in
European market, as well as to explain the challenges and opportunities of working
with them.
About JR East (East Japan Railways Company)
JR East was incorporated in 1987 after Japanese National (JNR) was divided into 6 regional
passenger transport companies, 1 freight company, several other small companies in the
information, telecommunications and R&D fields. JR East run the operations on former JNR
lines in the Greater Tokyo Area, the Tohoku region and the surrounding areas. JR East
operates all of the Shinkansen (Bullet train) high speed rail lines, North of Tokyo.
JR East aims to reduce its carbon emissions by half, as measured over the period 1990-
2030. This would be achieved by increasing the efficiency of trains and company-owned
thermal power stations, as well as by developing hybrid trains.

TESTIMONIAL 5: Aircraft Business Potential in Europe
“In order to become successful in the European
market, Mitsubishi Aircraft Corporation believes it
is necessary to have a base here to understand
and judge market conditions and to reach out
widely to the industry. The EU is an extremely
attractive region because being here allows us to
have access to the biggest economic bloc in the
world. The sheer size and vitality of the EU market
ensures success for companies that take advantage of the favourable
business environment which has been created.”
Mr Yoshihisa Kumagai, President, Mitsubishi Aircraft Corporation Europe BV,
Amsterdam, The Netherlands www.mrj-japan.com
According to Mr. Kumagai, President of Mitsubishi Aircraft Corporation Europe B.V.,
“The Netherlands was selected due to its central location, proximity to potential
airline customers, as well as its favourable business climate resulting from tax treaty
agreements with Japan. The Netherlands has been greatly supportive. Mitsubishi
Aircraft Corporation Europe B.V. is one of many Japanese companies that have
decided on The Netherlands as their EU base. However, as the MRJ program
expanded, Mitsubishi Aircraft also realised the necessity of being in close proximity to
business partners based elsewhere in Europe. Therefore, a supplier quality
assurance oversight office was established in Munich.”
Mr. Kumagai comments on the advantages of investing and doing business in
Europe are that: “In order to become successful in the European market, Mitsubishi
Aircraft Corporation believes it is necessary to have a base here to understand and
judge market conditions and to reach out widely to the industry. The EU is an
extremely attractive region because being here allows us to have access to the
biggest economic bloc in the world.”
He is positive regarding the EU market, emphasizing “The sheer size and vitality of
the EU ensures success for companies that take advantage of the favourable
business environment which has been created.” The EU Single Market characteristic
most appreciated by the company is its “favourable climate for businesses to
grow over borders.”
MITSUBISHI AIRCRAFT CORPORATION EUROPE BV
Mitsubishi Aircraft Corporation Europe B.V., established in May, 2011, is a locally
incorporated, wholly-owned subsidiary based in Amsterdam, The Netherlands. The
main purpose for the European office is to understand market needs, increase

sales, and foster public relations throughout Europe, Middle East and Africa.
Moreover, the office (8 employees) considers promoting the Mitsubishi Aircraft
brand of key importance in order to enhance awareness of the game-changing
Mitsubishi Regional Jet (MRJ).
Europe is seen as one of the major markets for regional jets. Over the next 20
years, Mitsubishi Aircraft forecasts demand for 5,000 regional aircraft with Europe
accounting for 20%. Hiromichi Morimoto, President of Mitsubishi Aircraft Corporation,
notes: “We have a wide spectrum of potential customers in Europe showing strong
interest in the MRJ. Mitsubishi Aircraft expects the Amsterdam office to grow our
presence in the region and drive new orders."
In October 2013, Mitsubishi Aircraft Corporation established a Quality Assurance
Department in Munich. A branch of the Amsterdam office, the Munich office is
staffed by three employees in charge of overseeing ongoing work of Mitsubishi
Aircraft and its European partners. With an increase in aircraft systems QT
(Qualification Test) and inspections as the program evolves, the company concluded
that a QCD (Quality, Cost, Delivery) site located near partners would facilitate the
business and strengthen working relationships.
Dr. Johann Niggl, Executive Director of Invest in Bavaria, the Business Promotion
Agency of the Free State of Bavaria welcomed the establishment of this Quality
Assurance Department saying, "We are happy to welcome Mitsubishi Aircraft
Corporation to Bavaria. The presence of such a global aerospace player shows
once more the relevance of Bavaria as a leading aerospace region."
MRJ program suppliers in Europe include 2 in Germany (former Eurocopter, now
Airbus-Helicopter, supplies the MRJ passenger, service, and cargo doors), 3 in
France and additionally 2 in the UK.
Mitsubishi Aircraft Corporation has already entered into a number of successful
partnerships with EU companies with their roles as invaluable and experienced
systems suppliers or aviation industry consultants.
“Mitsubishi Aircraft Europe has nurtured wide-ranging and deep relationships not only
with major and regional airlines, but with our program partners and experts based
throughout the EU. Having a business base in the EU allows us to meet our
customers’ needs quickly and efficiently.
We like to say that EU-based airlines that select the MRJ are investing not only in
themselves and the aviation industry, but also in locally-based suppliers of Mitsubishi
Aircraft Corporation. In other words, it can be said that the MRJ program’s EU-
based suppliers and partners are investing in the future of the EU and its aviation
industry.”
On an EU-Japan FTA: “While we cannot comment on direct sector benefits of an EU-
Japan FTA because we have already worked with companies herein the EU and
have leveraged the advantages of being EU-based for a good number of years, we
believe that an FTA bodes well for Japanese and EU companies that become MRJ
program partners down the road.”

About MITSUBISHI AIRCRAFT CORPORATION
Mitsubishi Aircraft Corporation commenced operations on April 1, 2008 for the purpose of
development, production, sales and customer support of the Mitsubishi Regional Jet (MRJ).
The company is capitalized at 100 billion yen by shareholders that include Mitsubishi Heavy
Industries, Ltd. (MHI), Mitsubishi Corporation, Toyota Motor Corporation, Sumitomo
Corporation, Mitsui & Co, Ltd., Tokio Marine & Nichido Fire Insurance Co., Ltd., JGC
Corporation, Mitsubishi Electric Corporation, Mitsubishi Rayon Co., Ltd., and the
Development Bank of Japan. Mitsubishi Aircraft is headquartered in Nagoya with offices in
Tokyo, Dallas, and Amsterdam. The company employs approximately 1,500 and has
commissioned manufacturing of the MRJ to MHI.
About MITSUBISHI REGIONAL JET (MRJ)
Mitsubishi Regional Jet is a family of 70 to 90-seat next generation regional jets that will offer
top-class operational efficiency and outstanding cabin comfort. Featuring a game-changing
engine and state-of-the-art aerodynamic design, the MRJ will significantly cut fuel
consumption, noise and emissions, meeting the latest noise regulations (ICAO Chapter 4)
and emission requirements (ICAO CAEP6), as well as exceeding future environmental
standards. The aircraft will be the quietest and cleanest regional jet in its class. The MRJ is
powered by Pratt & Whitney Pure Power® PW1200G engines that deliver significant fuel
savings and operating costs, alongside benefits for the environment and communities.

TESTIMONIAL 6: Air-conditioning Business in Europe
“The EU is a huge market of more than 500 million
people, without borders – meaning easier trading - ,
with a strong single currency, the Euro – meaning no
exchange risk – and a gradually harmonised
economic policy. Solidarity and priority given on
education and infrastructure helps to create a
promising single market, with strong environmental
awareness and energy related legislation which, for
companies like Daikin, means strong business
opportunities.”
“Products from Europe, for Europe”
Mr Frans Hoorelbeke, Chairman, DAIKIN Europe NV, Oostende, Belgium
www.daikin.eu
DAIKIN Europe
Daikin sees future growth and potential in the EU market, as markets are
gradually changing to more environment friendly and energy friendly solutions, but
also towards total comfort solutions. The company considers the whole of its long-
term investments (in time and assets) as an EU Success Story, as the company
grew from a small business to a market leader in Europe.
Daikin Europe N.V. (DENV) is a fully owned subsidiary of Daikin Industries Limited, a
multinational corporation. In 1972, Daikin Europe N.V. (DENV) was set up in
Ostend, Belgium. It is now the headquarters for Daikin’s European development,
production, administration, sales and marketing activities throughout the Europe,
Middle East and Africa region, with a strategic office located in Brussels. On
Thursday 3 December 2009 Daikin Europe N.V. became an “Ambassador of West-
Flanders”.
Since the company has a history of more than 40 years in Belgium, Mr
Hoorelbeke provides his opinion on the investment advantages offered by this
country: “The country provides a good industrial environment, no need to go far to
find good subcontractors, suitable suppliers and services. Both EU and NATO’s
decision making is based in the country. Further advantages are: the highly skilled,
loyal and multilingual workforce, the diplomacy skills (being a small country), the high
education level, the production of high value added, technological advanced
products, the high productivity ratio and flexibility – meaning a quick adjustment of
production to fluctuating market demand – are tools to compensate the rather high
labour cost.”

In 2004, Daikin’s production capacity expanded with the establishment of Daikin
Industries in the Czech Republic with a production plant in Plzen, followed in 2006
by a second factory established in Brno.
Among the investment opportunities offered by the Czech Republic, Mr
Hoorelbeke mentions the following: “Availability of a good workforce at low labour
cost compared to other parts of EU, combined with attractive investment incentives.
From its side, Daikin offers multiple training for its staff, in order to improve their
skills, which opens better career opportunities and creates a higher loyalty to the
company.”
Daikin has also many subcontractors in the Czech Republic, Slovakia, Poland
and Romania, where costs are lower.
Regarding the EU-Japan FTA, Mr Hoorelbeke considers that: “It can only be good,
especially reaching those common shared goals. The key area of interest for us is
Renewable and Eco-related businesses.”
About Daikin’s Operations and Investments in Europe
Daikin is a global manufacturer and supplier of HVAC (heating, ventilation and air
conditioning) equipment, including heat pump and refrigeration solutions. The company
provides indoor climate management solutions to meet the changing needs of residential,
commercial and industrial customers.
The Daikin Europe Group currently includes a Headquarter, 5 production facilities, 17
affiliated companies, 5 sales offices and a whole network of independent distributors and
sales contacts in the EMEA region. The company ended financial year 2012 with a
consolidated net sales of € 1,846.2 million and an operating result of € 120.2 million. Across
the entire Daikin Europe Group, the company employs a staff of over 5500 employees.
Daikin presence in Belgium: 1700 employees in Oostende and Brussels.
Daikin Europe NV’s production site in Ostend (Oostende in Dutch) is the most advanced
plant of its kind in Europe with over 135.000 m2 of production and administrative space
dedicated to manufacturing heat pump, air conditioning, heating and refrigeration solutions.
The factory in Ostend was the first production facility of the Daikin Europe Group and opened
almost four decades ago.
Daikin presence in the Czech Republic – 1800 employees in Plsen and Brno.
In 2004, Daikin’s production capacity expanded with the establishment of Daikin Industries
Czech Republic sro (DICz), a production plant at Plzen. In 2006 a strategic decision was
made to set up a second factory in the Czech Republic: Daikin Device Czech Republic sro
(DDCz) at Brno, to produce compressors for the European factories.
Daikin presence in Italy: 420 employees in Checchina.
Located in the South of Rome, on a site with substantial government incentives, Daikin
Applied Italy (factory) is specialised in innovative equipment options and system solutions to
reduce energy consumption in large buildings.
Daikin presence in Germany: 330 employees in Güglingen.
The expansion of Daikin Europe’s production facilities continued in 2008 with the acquisition
of the German heating manufacturer, Rotex Heating Systems GmbH (Güglingen). The Rotex
factory produces gas/oil condensing boilers, solar panels, underfloor heating and heating

system components. The reason behind the acquisition was in the technical know-how in
heating applications and the manufacturing experience of Rotex staff combined with the
engineering know-how of Daikin Europe creates synergies for the Daikin group to be more
successful in the heating market and the Renewable Energy solutions.
About Daikin’s Investments in European Research and Product Development
The European Development Centre was built in 2013 to develop products specifically
suitable for the European market. This provides the company with a significant
competitive advantage in the region, by producing and selling “Products from Europe,
for Europe”, and to ensure that they could respond effectively to European market needs.
High added-value Production facilities are located close to end-user markets (80% is
produced in the market). Their belief is that only by being in the market, they can better
understand what the market demand is and in this way ensure optimized lead times to all
markets.
It has been an investment of around € 13 million, mainly in technology and infrastructure.
It began with building of high-tech testing rooms including a test chamber where DENV
engineers can simulate all of the climatic conditions which may occur in any of the 27
European countries. This allows them to address the demands of a complex and diverse
European market.
The Centre has satellite locations in the Czech Republic and Germany (ROTEX).
Renowned for its heat pump expertise, the company has the technologies that can offer
environment-conscious and energy-efficient alternatives to traditional heating solutions. As
heat pumps rapidly gain a greater share of the heating market, the European Development
Centre will help to drive product innovation. Daikin’s HVAC business is now expanding more
towards Heating business.
Product Success Stories are: Emura designed in Italy has won a Design Award in 2010,
and Nexura designed in Germany (both for residential markets). Recently the Altherma
HYBRID was launched, which is a combination of a gas boiler and a heat pump.
Daikin’s Environment Research Centre
Growing international concern for the environment has resulted in a steady increase in
regulations and standards tackling environmental issues, which could add to the risks and
costs of doing business but could also create opportunities. Therefore, Daikin Europe NV’s
Environment Research Centre was particularly established to make full use of these
opportunities.

TESTIMONIAL 7: A Merger & Acquisition Success Story in Europe
“With its long history, Europe is a powerhouse of Science, springing from
talented people in many international calibre academic institutions.”
“Horizon 2020, this ambitious innovation drive from the European Union,
creates a favourable environment for the R&D efforts of HORIBA
companies in Europe.”
Dr Masayuki Adachi, President & CEO, HORIBA Jobin Yvon SAS, Saclay (Paris
area), France www.jobinyvon.com, www.horiba.com
HORIBA JOBIN YVON
“R&D is excellent in France. The French government offers tax shelter, great
facilities, within a mature continent market.” says Dr Adachi, President of
HORIBA Europe Holdings, and also Senior Corporate Officer of HORIBA, Ltd (in
Japan).
Installed in the Paris-Saclay campus, HORIBA Jobin Yvon benefits from both FP7
funds and French Tax credits, which are available to EU and French
established R&D centres.
Dr Adachi underlines that the advantages of an acquisition (M&A) is to benefit from
the local experience and from the links with the EU academic network. He also
thinks that there is some future expansion to be expected in the EU Medical
sector.
Dr Adachi comments upon EU strengths and opportunities for future innovation as
follows: “With its long history, Europe is a powerhouse of Science, springing from
talented people in many international calibre academic institutions. However, this
core scientific strength does not convert enough into a business advantage for the
region, with products and services able to capture global market share. As industrial
competition intensifies to invent answers to tomorrow’s consumer requests and social
needs, Europe needs to rejuvenate its wealth creation machine in order to sustain its
progressive social model and keep the European dream alive. Faced with a difficult
economic period, when imbalanced public budgets cannot be called to rescue,
European entrepreneurs will have to embrace a more open approach to
innovation where they can leverage not only academic discoveries but also the
capabilities of partners along the value chain. Given the cultural diversity within
Europe, this is both a challenge to overcome existing barriers to cooperation and an
opportunity to bring to market unique solutions.”
He has also positive comments about Horizon 2020: “This ambitious innovation
drive from the European Union creates a favourable environment for the R&D efforts
of HORIBA companies in Europe.”

About HORIBA’s Operations and Investments (Acquisitions) in the EU
The HORIBA group employs worldwide approximatively 5,000 people, among which 1,700
are based In the EU. Therefore, the group’s global Human Resources Management policy. It
is the world market leader in Automotive Exhaust analysis and, in Europe, HORIBA Holdings
Europe has a turnover of €400 Million.
In Europe, the company has been conducting acquisitions:
 In 1996, the company acquired ABX in Montpelier (South of France, 600 employees)
in the Medical business.
 In 1997, Jobin Yvon became part of the HORIBA group.
 In 2004, acquisition of the mechatronics division of Schenk in Germany in the Auto
equipment testing business.
Nowadays, HORIBA runs factories in the Czech Republic (50 employees), in Germany (400
employees) and in UK (250 employees). There are also Sales and After-sales service offices
in Sweden, Italy and Spain, as well as, a Sales office in Romania looking also after
increasing sales in other Eastern EU Markets.
Finally, there are plans to develop the Czech factory but this would be production expansion
for the Chinese market (for exports from the Czech Republic to Germany, then to China,
which is HORIBA’s biggest market). Dr Adachi views the Czech Republic as a country
technically strong in mechanics, with a great industrial past and providing a highly
skilled workforce.
About HORIBA’s R&D centres in the EU
French Research facilities are located in Paris (Saclay campus), Monpellier (South of
France) and Longjumeau (in the heart of the French Optics Valley). Actively involved in EU
funded FP7 research (various) projects, the company is usually invited to join as industrial
partner by its own clients or academic contacts. HORIBA Jobin Yvon R&D teams are granted
more than 10 patents worldwide each year. The study and manufacture of diffraction
gratings remains their domain of excellence, with only a few competitors worldwide.
About Jobin Yvon’s History
The famous “Ecole Polytechnique”, where Mr Jobin and Mr Yvon graduated from, used to be
located near La Sorbonne, Paris, France. Pr Fresnel teaching at the same university was a
lens inventor and a major science contributor in Optical Science. The original company Jobin
Yvon manufactured the lens invented by Pr Fresnel and was a spin-off of the “Ecole
Polytechnique”. The company came close to bankruptcy in the early eighties and, at the time
of acquisition by HORIBA in 1997, it was under a restructuring Leverage Buy Out. President
Horiba was familiar with Jobin Yvon’s products from his academic studies. Although not the
highest bid, the LBO sellers favoured HORIBA due to their shared valued in business goal,
family business style and long term vision for the company. The respect for Jobin Yvon is
evident, as shown in the current company name. The Ecole Polytechnique is now located
within the same Paris-Saclay campus as
HORIBA Jobin Yvon’s state-of-art R&D
centre. Jobin Yvon has in one way returned
to its roots.

TESTIMONIAL 8: A R&D Success Story in Europe
“HORIBA is very positive and active in taking part in
various FP7 projects across the EU. The company
views it as an opportunity for technical solutions
finding as well as for business match-making. We are
often invited to participate in these projects by our
clients, who are FP7 project members, when specific
measurement know-how is required. The advantage
for us is the possibility to deepen the working
relationship with our customers in the EU.”
Mr Akihito Nakai, Manager, HORIBA – Brussels Office, Belgium
www.horiba.com
___________________________________________________________________
HORIBA
According to Mr Nakai, HORIBA’s business is closely linked to Corporate Social
Responsibility, in that the company helps businesses to make sure their products
meet the regulatory requirements. It is indeed necessary for companies to be aware
of any changes and developments in EU regulatory standards in order to
conduct their business according to these changes. He also points out that, due
to the sensitivity of the tools necessary to conduct their business, HORIBA is
required to be located close to its clients.
From the mid-1990’s, strategic M&A activities improved the sales and profit balance
among business segments until 2009, when the global crisis hit. Therefore, as he
explains, “the challenge, for us, is to create a stable growth in the Medical-
Diagnostic Instruments segment that will generate profits and will support the entire
corporate group when downturns in the highly volatile Semiconductor segment and
in the Automotive Test Systems segment occur at the same time.”
Operations and Investments (Acquisitions) in the EU: 1,730 employees (in 2013)
European Sales increased thanks to corporate acquisitions: 23% of the company
sales in 2012 came from the EU region. The group invested in companies with
unique technologies, like Jobin Yvon SAS (friendly M&A). After being
approached by the French company facing financial difficulties in 1997, HORIBA
became interested in this particular company for technological reasons. The group
have also acquired ABX SAS (Montpelier, France) in 1996 in the Medical sector, as
well as Schenck (Germany) in 2004 in the Automotive sector.
As a result, the company has the following sites in Europe:
- Montpelier (France, M&A with ABX SAS in 1996) for Medical business.
- Grenoble (France) for Semiconductor business
- Saclay (Paris area, Jobin Yvon) for Semiconductor and Scientific business

- Longjumeau (France) for Semiconductor and Scientific business
- UK for Automobile, Process &Environment, Semiconductor and Scientific businesses.
- the Czech Republic for Automotive business
- Germany (M&A with Schenck) for Automotive, Process & Environment, Semiconductor
and Scientific businesses.
In his view, rather than putting focus on reducing costs, HORIBA analyses
business requirements and work efficiency as a whole. Therefore, the quality of
the staff available in each country also reflects in their choices. The percentage of
local staff in the group is high: 55.1% in Asia, 31.3% in the EU and 13.6% in the
USA (Dec 2013).
Importance of Research
The group R&D expenditure is 8.58% of net sales. The new R&D Center in Saclay-
Paris was opened in October 2012 as a core product development facility in Europe
(for optical analysis instruments). The new facility serves as HORIBA European
Research Centre, building on the local teams of HORIBA Jobin Yvon, a world leader
in optical spectroscopy.
Finally, Mr Nakai comments that, “in general, the skills and the quality of the R&D
workforce are key factors in HORIBA’s investment decisions, more than the costs,
for the production lots are usually relatively small. The French R&D workforce is
excellent and also, the long-term employees in our UK operations are
indispensable.”
In 2010, the President of HORIBA, Mr Atsushi Horiba was awarded the “Légion
d’Honneur” by the French government. It is the highest award in France. He had
been awarded “L’ordre National du Mérite Officiel” in 1998 as well.
About HORIBA
Dr Masao Horiba founded HORIBA Ltd, as a pioneering venture, in 1953 in Kyoto (Japan)
while he was a student at Kyoto University. Already in 1945, he had set up the HORIBA
Radio Laboratory in Kyoto and built the capacitor needed for the high-speed calculator
(computer in today’s terms) for nuclear physics experiments. This capacitor became known
for its functions and quality, and HORIBA decided to start manufacturing it commercially.
The company was established and took its first steps as a manufacturer of measurement
instruments. HORIBA is also famous as a maker of pH meters.
Nowadays, HORIBA is a global group of companies providing an extensive array of
instruments and systems covering various applications. The 5 Business Units are:
Automotive Test Systems, Process & Environmental Instruments & Systems, Medical-
Diagnostic Instruments & Systems, Semiconductor Instruments & Systems and
Scientific Instruments & Systems.
Worldwide employees are 5,530 of which 31.3% are in the EU (Dec 2012). Group turnover
was 117.6 Billion JPY in 2012, distributed equally among EU, US and Asia. The company’s
Global Market shares are: Emission Measurement Systems: 80%, Stack Gas Analyzers:
20%, Mass Flow Controllers: 43%, Raman Spectrophotometers: 30%, Gratings: 35%.

TESTIMONIAL 9: A Japanese Automotive Success Story in Europe
“Approximately 2.8 Millions units of the Yaris model were built in the
Valenciennes facilities, North of France, since 2001. The first model was
designed in Nice, South of France. The Toyota Yaris became the first
vehicle ever produced in France to be certified with the new “French
Origin Guaranteed” (“Origine France Garantie”) label, with more than
50% of its value manufactured in France.”
Mrs Pascale Duverne, Internal & External Communication Department,
TOYOTA Motors Manufacturing France, Valenciennes, France
www.toyota.fr
TOYOTA Motors Manufacturing France (TMMF)
TMMF was established in Valenciennes in 1998 and presently employs 4000 people,
consisting in 3100 permanent staff and the rest temporary staff. The car production
site belongs to a new generation of TOYOTA plants: very compact, with 30% less
surface compared to other factories, and more energy efficient. Other Toyota
operations in France are located in Vaucresson (Sales), Le Pouzin (Logistics) and
Sophia Antipolis (Design studio, near Nice).
Why a factory in Valenciennes?
According to Ms Duverne, “the main reason for the choice is linked to geography: 300
kms area around Valenciennes corresponds to a population of 110 Millions
inhabitants, meaning potential customers. On top of that, the Chamber of Commerce
of Valenciennes was very active and had prior relationships with TOYOTA, so that
the process was faster and it gave the region an extra advantage. Other factors were:
- Good transport infrastructures (road, airport, river …)
- Close to Brussels where the European HQ and R&D centre are located,
- Convenient facilities for Japanese expatriates.
- Quality and quantity of the local workforce.
- Good stakeholders and suppliers.
- Easy access to 4 key markets: Germany, Belgium, UK and France.
All of the above resulting in the success of the production site.”
Yaris: a “Best Seller” made in the EU
The Toyota Yaris became the first vehicle ever produced in France to be certified
with the new “French Origin Guaranteed” (“Origine France Garantie”) label. This
certificate was created in order to help customers identify products that have more
than 50% of their value manufactured in France.

Approximately 2.8 millions units of the Yaris model were built since 2001 in the
facilities in the North of France. Production started in 2001 and the first Yaris model
was designed in Nice. The Total Investment since the beginning amounts to €
1.1 Billion. The current, third-generation Toyota Yaris was launched in Europe in the
summer of 2011, followed by the Toyota Yaris Hybrid in June 2012 and deep
facelifting in June 2014. The Yaris model accounted for nearly 22% of Toyota’s total
European sales in 2014.
In May 2013, TMMF started production of Yaris compact cars for exports to the US
and Canada. The model produced is the conventional gasoline-fueled Yaris and
annual export volume will be around 25,000 units on a full-year basis. An additional
€10 million has been invested by TMMF in order to build the Yaris to the specific
requirements of the new export market.
Ms Duverne believes that “the growing popularity in the US is due to a greater
awareness and more demand for environmentally friendly cars, but also worldwide
crisis input.”
The Yaris made in Japan (called Vitz in Japan’s domestic market) is exported to Asia,
while the Yaris made in Valenciennes is exported to EMEA, US and Canadian
markets. TMMF will now export its vehicles to more than 40 countries.
About Design and innovation in France1
Carole Favart, General Manager, Toyota Motor Europe, founded the “Kansei Design Unit” 9
years ago. The first Yaris was designed by her, and she believes that France is the
leading country when it comes to design and innovation. The design centre is located in
Sophia Antipolis, Nice. Core activities revolve around creating an “emotional experience”.
“French touch” is characterised by her as “the ability to intellectualise and generate
concepts, but also in which luxury and premium products are handled.”
“The appreciation of empty space is one of French design’s key concepts, just as is in Japan.
This vision of the world strikes a chord with the Japanese, because it echoes their own
culture.”
She also points out that “France boasts high-quality expertise handed down from generation
to generation and it is a real source of inspiration for us, which we try to incorporate in our
products. While we may take our cues from Japanese culture, we then adapt them to the
French market. Certain aspects of Japanese culture are highly appreciated in France and
vice versa. In fact, the two countries have a lot in common when you look at the subtleties.”
She concludes about Innovation in France that “Toyota cannot afford not to be in France, not
only for industrial reasons but also because of the unique vision we were just discussing.
There is a lot of healthy competition at play in the country. There are many bright
people here who are keen to create synergies. I believe we must consolidate the links
between research and design. There has to be a three-way synergy between
engineering, design and products.”

TESTIMONIAL 10: Japanese auto parts manufacturing in Eastern
Europe
“Europe is still the heart of the automotive
innovation. With the leading of several World
Class OEMs (like BMW, Mercedes-Benz, VW-
AUDI, etc.), here you can take part in the
development of future’s technologies.
Whether you are a R&D or a production
company, you can find well-qualified
workforce fits for your needs …. ”
GBMC Questionnaire answered by:
Mr Andras Nagy, Plant Manager, Musashi Hungary Manufacturing Ltd, Hungary
www.musashi.hu
MUSASHI Hungary Manufacturing Ltd
Mr Nagy considers that the main EU regional strengths and comparative
advantages are:
 the available state of the art technology, combined with a qualified workforce,
 the constant interaction with World Market leaders in an innovative
environment,
 the specific investment support incentives provided by national governments,
particularly in Central and Eastern Europe.
Concerning the advantages of the Single Market, he states that the “free movement
of people” is being the most important from an investment and business
development perspective as it creates logistic and administrative flexibilities in terms
of work force supply.
According to him, Musashi Hungary’s most recent SUCCESS STORY in the EU is
the company’s recognition and appreciation of JLR (Jaguar Land Rover, UK)
acquired in a very short term by exceeding quality expectations and by supplying
parts in a reliable way. Further comments are: “The fruitful partnership and the
created mutual trust result in new business for our company. We can be proud to add
our expertise and competence to JLR models’ global success. “
When asked about some specific EU market segment potential for his company,
Mr Nagy underlines that: “Being an automotive part producer, we still focus on our
core competences: pinpoint machining of various metal parts (engine shafts,
transmission parts, steering components) and their assembly. We collaborate with
our existing and potential clients in order to introduce our successful products in this
market and adapt them to the special requirements of European car makers.”
He also summarizes his company’s EU business strategy as follows:
 Having a relatively narrow range of Musashi’s products represented in
Musashi Hungary’s portfolio, extend locally the variety of products on offer.

 Strengthened local engineering and development, instead of utilizing the
Group’s (Headquarters’) related resources.
 Specific solutions to special needs or challenges, instead of “standardized”
responses delivered from Japan.
His additional comments are: “these directions can extend our flexibility and
attractiveness since our clients’ expectations are proactive participation in projects
from the early stage, as well as quick response to problems. “
Mr Nagy expresses his personal opinion about the EU-Japan FTA Agreement: “it will
hopefully further strengthen Japanese companies’ competitiveness in Europe. Both
the Japanese and European economy need a more active cooperation in order
to be able to compete with the USA, China and India as well. Utilization of
comparative advantages is fundamental for both parties’ success.”
Finally, Andras Nagy has taken part in the HRTP (Human Resources Training)
Program and his comments are very positive: “As a newly promoted Plant Manager
and senior responsible for all operations in 2006, one of my roles was to
create/develop a “communication/cooperation bridge” between the Japanese TOP
management and the local management. The HRTP Program did help me a lot in
understanding the Japanese way of business and thinking.”
About MUSASHI Hungary
Musashi Hungary Manufacturing Ltd was established in March 2000 as the subsidiary of
MUSASHI Seimitsu Industry Co and was the second European manufacturing unit of the
group (after MUSASHI Auto Parts UK in 1986). The company is specialised in design and
production of high precision car parts. Musashi is a strategic worldwide business partner of
Honda.
In 2001, the company built a 7,000 square meter factory in Ercsi, Hungary. Its purpose was
to supply automotive parts to European car manufacturers as first tier and second tier
supplier. It started producing ball joints of steering systems for AUDI at the beginning of
2002. In the same year, the company set up the first camshaft production line, where
production for FIAT diesel engines started in 2003. Further supplier contracts assured
continuous growth. As a result of these growth, the total area of the Hungarian plant
increased up to 10,000 square meters. In the fifth year of its operation, the company realized
a total annual revenue of over €40 million.
The 2008 crisis had a significant negative impact on the operations of Musashi Hungary and
European operations were consolidated: the product portfolio was extended with the
products taken over from the Musashi factory in Wales and, since 2009, Musashi Hungary is
the only production site left in Europe. Following the successful transfer project, the company
has been producing camshafts for Jaguar Land Rover, control arms for Honda in Swindon,
ball joints for certain models of Volvo and wheel hubs for the Hungarian Suzuki. There is also
a Sales Office in Germany and a Distribution Center in the UK.
By 2015 - as result of the European team’s efforts - Musashi Hungary could extend their
business relationship with JLR by supplying oil pump shafts, renew it with Honda (camshaft)
and AUDI (new generation of suspension control
arms) as well as – according to the corporate’s
EU strategy – they extended the product portfolio
with differential assemblies.

TESTIMONIAL 11: Textile manufacturing in Eastern Europe
“Since our main market is in Europe, we have several advantages to
have a factory in Europe: short lead times for delivery, direct
communication to the market, easy access for travelling, no time
difference, as well as the European Internal Market for Services.”
“We have been operating in the Czech Republic since 1998. For the
expansion of local production with this new technology, we based our
decision on, among other things, the good work ethic and
professionalism of the local workers. Favourable conditions, including the
helpful approach of Czech authorities, also played a role in the decision.”
(Akihiro Nikkaku, President of TORAY Industries)
GBMC Questionnaire answered by:
Mr Mitsunori Hayashi, Sales Manager, TORAY Textiles Central Europe, The
Czech Republic www.toray.cz
TORAY Textiles Central Europe
A new facility in the Czech Republic: a recent Success Story
“Japanese investors have long ranked among the most active foreign investors
in the Czech Republic. Since 2000, with our support, they have invested more
than CZK 106 billion here and have thus helped to create more than 22,000
jobs.” (Marian Piecha, CEO of CzechInvest)
Thanks to tremendous sales growth (up to 5 times) in the EU market over the last
years, the company was able to build a new line in Prostějov, in the Czech
Republic, investing roughly CZK 1 billion and creating more than 50 new jobs.
Production started in November 2013 at the new manufacturing facility.
The production of plates for more ecological waterless offset printing is the first
operation of its kind in Europe. Mr Hayashi further explains: “As a company trend,
we are focusing on the Asian and US markets, however for the printing industry, we
are much more focused on Europe. The EU market is huge and we are expecting
a growth in Central and Eastern EU in the near future.”
He also adds that Germany is TORAY’s core market and that it makes sense to
have a factory in the Czech Republic, with easy access to other EU countries
and high labour skills.
The output of the new production line is intended not only for the European market,
as Toray Textiles Central Europe will also supply its products to North and South
American and the Middle East.

“Toray began construction of the new manufacturing facility in September 2012.
At that time, the company was one of the first applicants for investment incentives
pursuant to the amended Investment Incentives Act that had recently come into force.
Now, after not quite two years, fifty people have found work here.” said Deputy
Minister of Industry and Trade Milan Hovorka during the opening ceremony in
January 2014.
Finally, Mr Hayashi comments on the EU-Japan FTA agreement as follows: “Our
product is very unique and we are a single source supplier in the market. Some of
our raw materials are made only in Japan so we could expect lower production cost.”
About Operations and Investments of TORAY in the EU
 Presence in the Czech Republic: Toray Textiles Central Europe s.r.o. (TTCE):
Manufacture and marketing of basic fabrics for linings, airbag and waterless plates.
 Presence in France:
o Toray Carbon Fibers Europe S.A. (CFE): Manufacture and marketing of
polyacrylonitrile-based carbon fibers.
o Toray Films Europe S.A.S. (TFE): Manufacture and marketing of PET films
and OPP films
 Presence in Germany:
o Toray International Europe GmbH (TIEU): Trading activities
o Euro Advanced Carbon Fiber Composites GmbH (EACC): Manufacture and
marketing of CFRP parts and automotive components.
 Presence in Italy:
o Alcantara SpA: Trading activities, manufacture and marketing of
ALCANTARA*, unique covering material.
o Composite Materials (Italy) S.r.l. (CIT): Production and distribution of carbon
fiber fabric and prepreg
o Toray International Italy S.r.l. (TIIT): Trading activities
 Presence in Spain: Toray Membrane Spain S.L. (TMSP): Marketing and consulting of
water treatment membranes.
 Presence in Switzerland: Toray Membrane Europe AG (TMEU): Importing and Sales
of RO membrane element, UF/MF hollow fiber membrane modules, and submerged
modules of flat sheet membrane.
 Presence in the United Kingdom:
o Toray International U.K. Ltd. (TIUK): Trading activities.
o Toray Textiles Europe Ltd. (TTEL): Weaving and dyeing of polyester filament
textiles.
 Presence in Hungary: Zoltek Zrt.: Manufacture and distribution of large tow carbon
fiber composite materials
About the TORAY Group
TORAY is an integrated chemical industry group developing its business in 23 countries and
regions worldwide. The TORAY Group fuses nanotechnology into its operations, using
organic synthetic chemistry, polymer chemistry and biotechnology as its core technologies.
In addition to the Foundation Businesses of fibers & textiles and plastics & chemicals,
TORAY likewise promotes the global development of IT-related products, carbon fiber
composite materials, pharmaceuticals and medical products, environment & engineering
including water treatment and progress in other pivotal business fields. Under the new long-
term corporate vision, the Group will also expand Green Innovation Businesses to contribute
to solutions for today’s increasingly critical global environmental issues, and energy and
resource issues.

3.Testimonials from European Organisations “open” to Japan
TESTIMONIAL 12: Long-term Partnership between Japan and the Val
d’Oise Prefecture in France
“The latest talks with Mie Prefecture is
very exciting development and I think it’s
the beginning of the new relation with
New Japan, the next generation
especially with the new youngest ever
governor!”
Mr Jean-François Benon, Managing Director, CEEVO (Economic Expansion
Committee of Val d’Oise) , Val d’Oise Prefecture, Paris area, France
www.ceevo95.fr
VAL D’OISE
The prefecture of Val-d'Oise has been engaged in exchanges and friendship with
Osaka Prefecture (Japan) since 1985. It was initiated by the President of the
General Council and the Governor of Osaka Prefecture at the time. It led to the
signing of a Charter of The Department of Val-d'Oise and Osaka Prefecture 2 years
later. Under this partnership agreement which celebrated the 28th anniversary in
2015, numerous exchanges have been established and developed by the two
communities over the years.
Despite the difference in the size of their population, they share many common
aspects that unite them: a rich history, which local events have influenced, the
developments in the country, a strong economic fabric based on the dynamism of a
dense network of SMEs, the presence of an international airport of primary
importance promoting openness to the world, and a shared commitment to
supporting cultural institutions.
With the support of the Economic Expansion Committee of Val d'Oise (CEEVO),
discussions have been initiated in the cultural and sporting field, in the institutional
area, but also in the economic, technological, and academic sectors. As an agency
of Economic Development, CEEVO has participated in numerous trade shows and
business conventions in Osaka since 1993, such as the "Global Business
Conventions" (G'BOC), the "Global Venture Forum" (GVF) and "Industrial Center
Scholarship Programs" (ISC).

Partnerships have also been established between enterprises of the two territories,
and product exhibitions in both regions have been held in Val d'Oise and Osaka to
encourage the promotion of their exports.
In early 2015, Mr. François Scellier (First Vice President of the General Council of
Val-d’Oise), who has been involved with the development of the relation between the
two regions from the start has received the insignia of the “Ordre du Soleil Levant -
Rayons d’or en sautoir”. His words were:
“For about thirty years in the trade between Japan and France, having been brought
to me happily invest in numerous concrete actions since 1985 on cooperation
between our two countries, but also the reconciliation between our people…….
Nearly 65 Japanese companies have indeed already chosen the Val-d'Oise to
develop their activities in France or Europe and their number continue to increase
constantly. In a few weeks we will have the pleasure of opening the industrial facility
of the company Daito Kasei, a native of Osaka, who chose our department, with our
support, to establish a manufacturing unit of raw materials for the cosmetics industry
at Frépillon, which we look forward to …
There are of course plenty of opportunities to seize to continue to develop such trade
and such relations between France and Japan, at all levels, and I am convinced that
among the new generations of our people, among students and among young
innovative entrepreneurs that I have the good fortune to meet on the ground, many
people will engage with passion in these Franco-Japanese adventures.
My belief is in fact that, thanks to the experience I have gained over the years, our
two countries, beyond the distance that separates them, actually have a lot of
common points and convergent values to share. Whether the cultural field, the
economic and technological field, the academic sector, tourism or gastronomy world,
these are immense opportunities that are now open to new cooperation between
France and Japan. “ (Extract from the acceptance speech at the Japanese
Embassy in Paris, 2015.)
One of the key cluster in the prefecture is “The Astec cluster “around the Bourget
and Roissy airports. “Astech Paris Région” focuses on the aeronautics and space
industries, fields in which France is one of the world leader. For this reason, the
cluster is extremely important for the Val d'Oise, bringing together top-level
companies located in the “département”, such as EADS, Dassault and Thalès,
working together with CNES1, ONERA2 and the Ecole des Mines.
The cluster is based on the development of innovation and competitiveness in
aerospace-related industries in the Paris region on markets in which it is one of the
world leader: business aviation, space transport and propulsion.
The cluster encourages a culture of networking amongst local SMEs in order to
support the work of equipment manufacturers and is positioned upstream in the
industry. It brings together companies supplying manufacturers worldwide (engine
manufacturers, flight computing specialists, undercarriage manufacturers, etc.) and
industrial players involved with markets which are quite distinct from Airbus (rockets,

business aviation, defence, etc.), although their origins are sometimes aviation-
related.
The research projects generated by the cluster fall within four subject areas:
propulsion and equipment, on-board power supply, materials and structures, and
vehicle architecture.
The challenge is to enable French industry to take its place in European research
programmes on « Green Planes », which will be lighter, more economical and
quieter than current models.
Mr. Benon, who is the Managing Director of the Economic Expansion Committee of
the Val d’Oise (CEEVO), commented on the advantages of having a business in Val
d’Oise which has already attracted so many ….
”The latest talks with Mie Prefecture is very exciting development and I think it’s the
beginning of the new relation with New Japan, the next generation especially with the
new youngest ever governor!”
Among the achievements of CEEVO, Mr. Benon refers to CEEVO’s matching role in
the Aerospace sector favouring contacts between Dassault and companies from the
Nagoya Astec cluster. He also points out the matching of the “Cosmetic Valley” pole
of Val d’Oise with the Saga prefecture in order to start a cosmetic cluster in Saga
(Japan). Finally, Mr.Benon stresses the importance of long-term plan of Val d’Oise
to reinforce not only the business but also the cultural, sport, touristic and
academic relationships with Japan.
Technological exchanges were also developed over the years in several areas: It is
the case of, for example, the cooperation established between the groupings of
Osaka companies and Val-d'Oise ones specialised in the manufacture of
telecommunications equipment for microsatellites (that is, partnership agreements
signed between the "Club Val-d'Oise SAT" and the "Astro Technology Sohla"
Group in Higashi - Osaka).
The network of companies « Val d'Oise SAT » club was first formed in 2003. It is
made up of companies in the Val d'Oise and the Yvelines whose business includes
applications or services relating to the design, manufacture or operation of satellites.
The club was formed after a meeting between some thirty companies in the Val
d'Oise working in this industry and a delegation from the Japanese group of
industrialists, ASTRO TECHNOLOGY SOHLA, which is made up of some one
hundred specialist companies in Osaka province, Japan.
This group of Japanese industrialists has launched a project to create a microsatellite
as part of a programme using the resources of SMEs in the Higashi-Osaka urban
district, with the support of the local and national authorities.
The network encourages experience and information-sharing between members and
skill-sharing to gain access to new markets by means of structured offers, as well as
taking part in many European-based programmes relating to the satellite industry in
the United Kingdom, Germany, France, Italy, and Belgium. The members of the Club

lead workshops in higher education institutions in the Val d'Oise such as the ENSEA,
relating to targeted research. Exchanges also take place with the members of the Val
d'Oise Measurement.
About Val d’Oise:
Located a few kilometers north west of Paris, the Val-d'Oise is a French department which
enjoys a privileged location as the "front door" open to the world, thanks to the presence
International Airport Paris Roissy Charles de Gaulle on its territory.
With a population of nearly 1.2 million inhabitants, the number has more than doubled in less
than 35 years. The department is one of the three youngest French Departments with the
average age of its inhabitants is 34 years and six months. Today, one in three of the Val-
d'Oise is under 20 years of age.
Meanwhile, the Val-d'Oise benefits both protected natural areas (forests, natural areas,
agricultural areas, historical and cultural sites ...), with 60% of its area is classified as a
Regional Natural Park (PNR). The most urbanized part of the Val d'Oise include cities easily
accessible from Paris, but also business parks bringing together companies specializing in
many economic and industrial sectors: automotive supplier and aerospace, mechatronics,
systems Embedded electronic, cosmetic and health, telecommunications and applications for
mobile phones, or manufacturing equipment and analytical measures ...
Nearly 3,000 hectares of surfaces are currently allocated in the Val d'Oise to over 150
business parks, which is equivalent to over 2% of its territory. The economic poles of Cergy-
Pontoise and Roissy Charles de Gaulle airport, and have significant land surfaces hosting
companies available immediately. In addition, 21 business parks already host more than
1,000 employees each. Moreover, 3 of these business parks already benefit from the label
"Technopole".
The economic structure of the department of Val d’Oise is composed by a large majority of
SMEs. The Oise Valley hosts many large companies that have a key role in its economic
dynamics. Head offices and industry groups, nationaly or international renown have chosen
the department. The agglomeration of Cergy-Pontoise, the industrial basin of Argenteuil-
Bezons ("Les Rives de Seine"), and the area of Roissy-en-France (near the Charles de
Gaulle airport) host a significant number of such companies: 3M, Spie, BP France, Johnson
Controls, Valeo, Air France, Morpho, Dassault, Sagem (Safran Group), EMC², Thales,
Fujitsu Siemens, Kubota, Akebono, General Motors, Yamaha, Airbus, Nielsen, Brother,
Delphi, Atos, Huawei and etc..
These companies are major contractors and use a dense and diversified network of
subcontractors. A large share of industrial production in the Val d'Oise is derived from many
midsize enterprises operating on its territory. They are directed in particular to a series of
technology-based business segments: mechanical manufacturing and industrial equipment,
mechatronic activities, construction and aircraft maintenance, digital services, electronic
systems and embedded intelligence to devices safety and risk management, cosmetics, high
value fabrications ….
9 clusters in Val d’Oise certified by the French Government:
 (System @ tic Paris Region) in the areas of software and Complex Systems
 (Medicen Paris Region) in the areas of health and biotechnology
 (Cap Digital) in the areas of image, multimedia and digital life
 (Mov ' eo) in the areas of road safety and sustainable mobility

 (ASTech Paris Region) in the areas of aeronautics and space
 (Finance Innovation) in the areas of the financial industry
 (Elastopole) in the areas of rubbers and polymers
 (Cosmetic Valley) in the areas of cosmétique
 (Advancity) in the areas of city and sustainable mobility.
The clusters are also relayed in recent years by business networks that bring together the
territory in several areas of expertise (Mechanical Committee Network "Measure" Eco-
Industry Network, Network Coaxion, Val d'Oise SAT , Network S²R² (security and risk
management), and Network Automotive Vehicles in Ile-de-France (RAVI), Plato ...).
Astech Paris Région
The cluster also plays a complementary role alongside System@tic Paris Région and Mov'eo.
Several accredited projects already feature Val d'Oise companies as partners, including the
followings:
 SEFORA, with the University of Cergy-Pontoise
 THERMELEC, with Madep (TPE at Cergy-Pontoise)
 RESACOMP, with Axson (Cergy-Pontoise) and Cimpa Airbus
 INOSIS, with Lisi Aerospace (Cergy-Pontoise)
 CNES: The French Space Agency
 ONERA: French aerospace research centre
Research and further education
 University of Cergy-Pontoise (UCP)
 ENSEA: Graduate School for Electronics and Applications
 EPMI: School of Electricity, Production and Industrial Methods
Public laboratories
 ECIME (ENSEA-UCP): Instrumentation and Electronic Modelling Laboratory
 ECS (ENSEA): System Command Laboratory
 ETIS (ENSEA-UCP-CNRS): Signal and Image Processing Laboratory
 LEEVAM (UCP): Energy, Environment, Materials and Valuation Laboratory
 LERMA-LAMAP (UCP-Observatory of Paris-CNRS): Astrophysical Radiation and
Matter Research Laboratory
 LPMS (UCP): Materials and Surface Physics Laboratory
 LPPI (UCP): Physical chemistry of Polymers and Interfaces Laboratory
 MRTE (UCP): Study of airport noise pollution
 SATIE (UCP-CNRS-ENS Cachan-CNAM): Information and
Energy Technology Systems and Applications Laboratory
Private laboratories: DASSAULT Aviation, Sagem Groupe SAFRAN,
THALÈS, JOHNSON CONTROLS AUTOMOTIVE, ELECTRONIC,
AXSON

TESTIMONIAL 13: Business Aviation Opportunities in Europe
“As part of its international development, Le Bourget airport remains
open to the world and keen to establish network with other international
airports worldwide. So far the airport has established a close alliance
with Greater Atlanta Airport. We would welcome such alliance with
airports in Japan also, exchanging information and valuable experience
related to airport and handler activities.”
“There are still space available (around 30 hectares) for industrial
development, but, as our priority number one is to remain an operator,
we intend to keep space available for welcoming major operators or
manufacturers. For example, we would be delighted to welcome
Gulfstream’s European maintenance centre or, in relation with Japan,
Honda Jet’s (or MRJ’s) facilities for example!”
Mr François Charritat, Managing Director, Paris - Le Bourget Airport & General
Aviation Aerodromes (ADP), Le Bourget (Paris area), France
www.aeroportsdeparis.fr
PARIS - LE BOURGET AIRPORT
The airport was established as the first fully commercial airport in France and has
celebrated its centenary in 2014,
It is located just 7km from Paris in the Ile-de-France region. It is also 20km from La
Défense. It is fully dedicated to business aviation, occupies in the area of 553
hectares. With 54,000 flights to or from 800 destinations (70 per cent of which were
outside France) in 2014 alone.
Paris-Le Bourget airport is home to every sector of business aviation, from charter
companies and manufacturers to aircraft maintenance and flying training
organisations. 75 companies are already established on site, of which 15 are
executive charter firms and seven provide handling services. Among the most
prestigious names include Jetex, Landmark, Signature, Dassault Falcon Service and
the IXAIR Group.
It is a home to one of the world’s oldest aviation show “International Paris Airshow”.
At this years’ 51st show, more than 350 000 visitors have seen 120 aircrafts, while
2,260 exhibitors from 47 countries exhibited in the halls.
Beside the Air show, the airport also hosts other major international conferences,
among which the next UN COP 21 International Climate Conference scheduled to
take place later this year. The airport regularly plays host to heads of state and
governments, famous figures from around the world. It’s an ideal airport for Business

men and VIPs to tour Europe by business jet from Paris Le Bourget 24/24 7 days a
week airport, stopping in various European cities.
Mr. Charritat, Managing Director of Le Bourget airport, points out the advantage of
the airport: “It’s the main business aviation airport in Europe, located close to Paris
and to the main airport hub of Paris-CDG. There are 3star and 4star Hotel
accommodations on the premise and many restaurants; conference centre and
vehicle rental are also available. With all the facility in place and being close to Paris
and La Défense, business customers from U.S., Middle East to China are increasing.
And the wide range of handling agents allow the customer to make easily the better
choice".
There are currently 7 Fixed Base Operators including Jetex, Landmark, Signature,
Universal, Skyvalet, Dassault Falcon Service, and more. Furthermore, there are a
couple of based operators: Skyfirst, Ixair, WiJet, TAG, Master jet …
Mr Charritat also adds, “Besides being located near Paris and at the crossroads of
Europe, other key reasons for using the airport are that it is open all throughout the
year with around the clock service, and it integrates all types of maintenance and
services.”
The aerodrome falls within the scope of an ambitious development project launched
by the French government in 2010: the "Grand Paris" project, which dedicated the Le
Bourget area as the aeronautical and exhibitions excellence cluster.
A long list of companies are already established there, and operate in a wide range
of sectors including the presence of major aircraft manufacturers, maintenance
cluster, repair services and parts suppliers. Furthermore, there are 3 fuel providers,
in-flight catering, other airport support services, dedicated firefighter services,
research, testing, manufacture, and training.
Aeronautical training of “Flight Safety International” is provided in English attracting
many pilots from around the world.
On site, the Dassault Falcon Services Training Centre trains business aviation pilots
from all over the world. It is a Joint-Venture operated by Dassault and Flight Safety
International with a pool of simulators (about a dozen).
The airport’s Aeronautical Maintenance Cluster already hosts AIRBUS Helicopters’
factory (production and assembly of blades), Embraer’s maintenance centre and
AFMAe’s training centre for non-flying personnel.
Mr Charritat however insists on the following: “There are still space available (around
30 hectares) for industrial development, but, as our priority number one is to remain
an operator, we intend to keep space available for welcoming major operators or
manufacturers. For example, we would be delighted to welcome Gulfstream’s
European maintenance centre or, in relation with Japan, Honda Jet’s (or MRJ’s)
facilities for an example!”
Finally, a last message he would like to convey to our readers is: “As part of its
international development, Le Bourget airport remains open to the world and keen to

establish network with other international airports worldwide. So far the airport is
included in the Hubstart alliance with Greater Atlanta Airport. We would welcome
such alliance with Japan also, exchanging information and valuable experience
related to airport and handling activities.”
As to the advantages for Japanese passengers and operators to use Le Bourget
airport, he comments as follows: “Presently, there is only a small percentage of
passengers who flights in straight from Japan and there are only a few operators able
to provide direct flights Tokyo – Le Bourget, corresponding to around 10% of the
available fleet. It would be nice to increase that number in the future!”
Operators providing this kind of service might do well to consider hiring Japanese
staff and cater high-quality in-flight Japanese food to meet client’s needs.
(Source: Paris Airport Le Bourget, HubstartParis)
About ADP (AEROPORTS DE PARIS)
“Aéroports de Paris” (ADP) was created in 1945 as a public institution with a public service
mission to build, operate and develop civilian airports in a 50-km radius around Paris. It
includes Paris-Le Bourget airport as well as Paris-Charles de Gaule airport (Roissy), Paris-
Orly airport and other smaller airports. In 2005, ADP was converted into a French Public
Limited company (Société Anonyme).
The first aeroplane, piloted by Désiré Lucca, landed at the Paris-Le Bourget site in 1914. In
1923, Paris-Le Bourget airport was established as the first fully commercial airport in France.
In May 1927, Charles Lindbergh’s monoplane landed at the airport. Used as a base by
German forces between 1940 and 1944, Paris-Le Bourget became a civil airport again in
1946, same year as when Paris-Orly airport started operations. In 1974, Paris-Charles de
Gaulle airport was inaugurated and its Terminal 1 was opened.
Since 1981, Paris-Le Bourget airport has been devoted entirely to business aviation. 54 400
“business movements” were recorded in 2013 at Le Bourget, where 450 Jumbo Jets land
each year, mostly from the Middle East. 3500 people work at the airport, employed by
Dassault Falcon services, Air France Industries, Cessna Aircraft, Embraer and AIRBUS
Helicopters.

ABOUT GBMC
Based in Paris, GBMC (Global Business & Management Consulting) is a proactive
Professional Service Provider and Global Business Consultancy specialised in the
following four domains:
- Europe-Japan Business Consulting: we offer different kinds of professional
services targeted at Japanese companies approaching the European Market, as well
as targeted at European companies approaching Japan or doing business with
Japanese companies.
 MARKET REPORTS (Europe, Japan)
 FEASIBILITY STUDIES
 JAPAN CONSULTING (B2C and B2B Marketing, Entry Strategy, help with
Office Set Up ... )
 JAPAN EXECUTIVE COACHING
 OTHERS (Interviews, Business Support, Subscription services …)
- Europe-Japan Cross-cultural Training & Lecturing: we offer different kinds of
Europe-Japan related lectures, professional training, seminars and workshops.
- Technical Markets & Strategy Consulting: we provide Business Planning &
Strategy Making Consulting services on B2B Sales issues in Technical Markets,
mainly targeted at Larger Industrial groups in need for external advice and expertise.
We also carry out Business Coaching and Executive Coaching missions whenever
requested.
- Interim-Change-Transition Management Consulting: we assist Large
Organizations in Change or in Transition, as well as provide Interim Management
Services whenever needed.
Our Specificities are:
- we operate all over Western Europe (not only France) and Japan
- our quality-work is customised to your needs (not standard)
- we cover B2B Technical & Industrial Markets (like Energy, Automotive, Aerospace,
ICT), with a cross-cultural perspective
- we work in French, English and Japanese.
Contact : info@gbmc.biz, www.gbmc.biz, www.gbmc-blog.biz

BIBLIOGRAPHY & ENDNOTES
1
Invest in France Agency website: http://www.invest-in-france.org/us

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