► Analyse sémiologique : • Détection • Extraction • Classification

1. UsE LxR
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2. Advertising Market
The gloal advertising and marketing services industry encompasses around $1 trillion dollars. Approximately 87%
is spent on marketing impressions; the remaining 13% is primarily spent on agency and marketing-related
business process outsourcing (BPO), marketing related data and inteligence, and marketing software
Social Ads
Social Network Ad Spending to Hit $23.68 Billion
Worldwide in 2015
Ad Verification
Ad Verification Gains Urgency Among Marketers
Programmatic buying increases the need for ad
verification
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3. Does Ad
Verification
Need Verifying?
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4. Does Suspicious Traffic
can be stopped?
Internet : 43% of Suspicious traffic
Mobile : 29% of Suspicious traffic
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5. “Does Data need to be Structured?
Can we optimize
Advertising & Marketing
based on
Data & Analytics?
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6. DOES CMO
PLAN TO
INCREASE
THE USE OF
TECHNOLOGY ?
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7. THE ANSWER IS:
○YES
○YES
○YES and... .. .. .YES
But there are Fragmentation and Lack of
Standardization...
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8. ONE PREVALENT
&
UBIQUITOUS TOOL
CONTEXTUAL TARGETING
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9. BY UNLOCKING
THE
VALUE OF CONTENT
CONCEPT EXTRACTION
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10. WHY IS IT NEEDED?
Inaccurate Page
Information
Inappropriate site
context
Site Layout
Incorrect audience
Ad Verification Tech.
Brand Safety and
Campaign Safety at risk
And Much more. . .
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11. WHAT DO WE DO?
Language Detection
Identify the natural
language of any text
based on its words and
context.
Entity Extraction
Extract industry
terminology, and
identify central
concepts contained in
any web page and
digital asset.
Text Classification
Index and sort text
based on keywords
and existing knowledge
structure. This is used
to identify the topics of
text, visualize, and
organize data.
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12. OUR PROCESS IS SMART
2.
Extraction
3.
Classification
1.
Detection
Delivering Through A Cloud API
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13. Application Programming Interfaces
Can serve broader business purposes including
enabling new and digitally transformed products
and services that generate revenues.
Achieving success with business-enabling APIs
requires a business-driven, methodical approach
to ensure consistency, security, and robustness.
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14. CONTENT ANALYTICS
PROFOUND
Allowing you to
discover the true
meaning of the content
on any webpage for
smarter, cookie-less
targeting.
SMART
Our Natural Language
Processing technology
reads content in the
same way a human
does, detecting the
subtle changes in
context that can
completely change the
meaning of words.
ACCURATE
Including over 900
categories covering
content and context
that comply with IAB
standards. Every topic,
entity, emotion, and
intention is accounted
for.
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15. The Software Era:
Before 1995
○ Agency Services
○ Database Marketing and CRM
○ Enterprise Marketing Management
(EMM) Software
WHO ARE OUR CLIENTS?
Web 1.0 era: 1995-
2005
○ Email Marketing and ESPs
○ Ad Serving
○ Ad Operations (aka Ad Ops)
○ Ad Networks
o Affiliate Marketing
o Online Lead Generation
○ SEM and SEO
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16. The Web 2.0 era: 2005-Present
○ Marketing Analytics
○ Ad Exchanges
○ Demand-Side Platforms (DSPs)
○ Audience Verification
o Retargeting
o Agency Trading Desks (ATDs)
o Private Exchanges
WHO ARE OUR CLIENTS?
○ Sell-side Platforms (SSPs)
○ Data Management Platforms (DMPs)
○ Creative Optimization
o Web Analytics
o Social and Mobile Analytics
o Third-Party Analytics and Measurement
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17. Our Target Is The World
UsE LxR
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18. WHO ARE OUR COMPETITORS?
Our competitors can be
Any firms which are specialized in
● Data Management Platform (DMP)
● Advertising Optimization
● Re-Targeting
Ex : Adnologies, ADmantX, Analytics, Ad Metrix, GFK, etc.
But we believe we have the reason to be confident, due to the countless demand for this kind
of service - Contextual Targeting, that if we deliver an efficient API there will be a positive
response to our technology.
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19. OUR S.C.A
● Attract The Right Partners
● Effective API design
● Expose relevant content
● Content needed by a Specific Audience
● Easy to use
● Easy to understand
● Clear Value Proposition
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20. IN PRACTICE
The lean startup methodology is a good approach
to creating API strategies.
We provide :
● Documentation;
● Code samples, and App samples;
● Support - High-Quality & Responsive support as they are, in effect, putting their fate in
the hands of the API provider. Inadequate support will doom even the most promising
API initiatives;
● Road map.
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21. CONDITIO SINE QUA NON
Open-
mindedness
Unwavering
Passion
Knowledge
Constant flow
of ideas
Forward-looking
approach
Leadership
Skills
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22. Infinite
Opportunities (Users)
0,987654321%Likelihood of failure (Does it matter?)
More than
$50 Billion Revenue Worldwide in this market
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23. WHAT DO
WE NEED?
○ STORAGE
○ SALES FORCE
○ INVESTMENT
○ MARKETING
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24. THANKS!
Any questions?
Ask for a Demo:
uselxr@gmx.com
https://uselxr.olympe.in
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