The Future Is Not What It Used To Be Is it possible that the technology we cannot live without every single day had its beginnings one hundred or even several hundreds of years ago? Yep. Crazy as it sounds there would be no fibre optic cable today without the Gutenberg Bible, no project management without a 17th century Swedish warship, no iPhone or Mac without the office copier, no Internet without a Brooklyn-born pig farmer, and no Wi-Fi without a movie star touted as the “most beautiful woman in the world”. What do all these connections mean for us today? What knowledge have we gained? What insights have we learned? Most importantly, what about tomorrow? It is often said that, “Those who fail to learn from history are doomed to repeat it.” Will the next decade simply happen to us? Or can those of us in IT use our understanding of the connections with the past to influence, predict and effectively change our future? Can the history of innovation predict the future of innovation?

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Kuala Lumpur, 22 August 2016
PINKASIA16
8th Asian IT Best Practice Conference
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2. Pink Elephant – Leading The Way In IT Management Best Practices
The Future Isn’t
What It Used To Be!
Jan-Willem Middelburg
Regional Director Asia
Pink Elephant
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ITIL is a registered trademark of the Cabinet Office

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The Future…

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The DIKW Pyramid

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Reflect. Reimagine. Recreate.

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From Atoms To Bits

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NBIC

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Nano Technology
Bio Technology
Information Technology
Cognitive Sciences
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NBIC Explained
DATA
DRIVEN

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Data Is The New Oil

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Nano Technology

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§ There are approximately 20.000 – 25.000 genomes
§ About 80% of those have been decoded.
§ DNA discoveries change the world:
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Bio Technology

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Information Technology

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Information Technology (2)

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Cognitive Sciences

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Cognitive Sciences

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Data = NBIC = Next Economic Wave

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Is this Really the Future?

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How Do You Make Decisions?

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Welcome to GAFAnomics

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Do You Know Where to Go?

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Do You Know Which Product You Want?

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Do You Know When To Break-Up?

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Do You Know When To Get Sick?

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Do You Know Yourself?

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We Need Some Cash…

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§ The hybrid customer base:
§ There is not difference between
users and customers
§ Both in the B2B as B2C Market
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What are they doing differently?
§ They rely on the principles of Service Automation
§ All Users and Customers are autonomous to make their own
decisions and evaluate product offering
§ The User Experience is the most important driver of success.
Customers literally “like” their products
§ Users and Customers set up services by themselves without
any human interaction in between.

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And above all else:
§ GAFA (and other successful companies) base
their decisions on DATA;
§ They outperform competitors because they
know what decisions.
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Data Driven Decisions

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The Future is Now

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1. Realise that the economy moves in waves and
that the next big wave will be driven by NBIC.
2. If you want to be part of this wave, investigate
in which area your organizations can participate
and find a compelling product.
3. Learn fundamentals of Big Data and Analytics
techniques so that you understand how data
can provide you with a competitive advantage.
4. Start making Data Driven Decisions tomorrow.
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So What to do Next…?

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Welcome to the Future

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Kuala Lumpur, 22 August 2016
THANK YOU VERY MUCH
Jan-Willem Middelburg
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