This document discusses the future of enterprise platforms as a service (PaaS). It notes that profound changes in areas like big data, cloud, social, and mobile technologies are transforming business models. The document advocates rethinking the future to optimize resources, use big data to advantage, and run businesses in real-time. It presents SAP's HANA platform and PaaS strategy, including SAP's expectations and contributions in supporting the Cloud Foundry open source project to help create an industry-wide ecosystem for deploying applications.

1. Steve Winkler [SAP Labs, LLC] & Dirk Basenach [SAP AG]
Future of Enterprise PaaS

2. 2© 2014 SAP AG or an SAP affiliate company. All rights reserved.
An emerging middle
class growing to 5B
will strain already
diminishing resources
In a world of accelerated change…
#1: Optimize resources

3. 3© 2014 SAP AG or an SAP affiliate company. All rights reserved.
An emerging middle
class growing to 5B
will strain already
diminishing resources
Data doubling
every 18 months
will create new
opportunities and risks
for value creation
1 billion people in
social networks
will rewire business
and personal
boundaries
In a world of accelerated change…
#2: Use “big-data” to your advantage
30 billion web-
enabled devices by
2020
will create a universe of
intelligence everywhere

4. 4© 2014 SAP AG or an SAP affiliate company. All rights reserved.
An emerging middle
class growing to 5B
will strain already
diminishing resources
More mobile devices
than people
will require fresh thinking
designed for an “always-
on” world
In a world of accelerated change…
#3: Run business in “real-time”
Data doubling
every 18 months
will create new
opportunities and risks
for value creation
1 billion people in
social networks
will rewire business
and personal
boundaries
30 billion web-
enabled devices by
2020
will create a universe of
intelligence everywhere

5. 5© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Profound changes are leading to an unprecedented
empowerment of people everywhere
We must rethink the future.
An emerging middle
class growing to 5B
will strain already
diminishing resources
More mobile devices
than people
will require fresh thinking
designed for an “always-
on” world
Data doubling
every 18 months
will create new
opportunities and risks
for value creation
1 billion people in
social networks
will rewire business
and personal
boundaries
30 billion web-
enabled devices by
2020
will create a universe of
intelligence everywhere

6. 6© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA can increase
analysis speed by more
than 10,000x, equal to
walking from California to
New York in 6 minutes.

7. 7© 2014 SAP AG or an SAP affiliate company. All rights reserved.
BIG DATA
CLOUD
SOCIAL
Abundance of cheap
computational power and
storage
Real-time analytics for behavioral and
predictive insights
Business oriented social
networks
Disruptive technologies are transforming business models
everywhere
MOBILE
The new de facto
standard in business
interaction

8. 8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA
Partners
150+ startup
partners Technology
Co-Innovation
31 technology
partners
Specialized
Solutions
38 solution partners
Sales and
Services
2,900+ channel
partners
Deployment
Services
1,700 services
partners
+2 million members on
SAP Community Network
We co-innovate with our customers and partners with
design thinking at the core

9. Open technology drives innovation, improves interoperability and lowers TCO.
SAP understands the value of Open:
 SAP’s OSS Strategy defines the projects with the highest value for our customers
 SAP’s usage and contribution to Open Source is growing exponentially
 SAP is taking the next step as a platinum sponsor of the Cloud Foundry Foundation
Open Source @ SAP
1
10
100
1000
10000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Open source consumption Open source contribution
Logarithmic
Scale!

10. HANA Platform &
SAP’s PaaS Strategy

11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11Public
Database & Data Processing Services
SAP HANA PLATFORM
Process data and application
logic in parallel (MPP)
Using all cores in a multi-core
architecture, by effectively partitioning
data.
Avoid unnecessary
compensation
during application execution
(e.g.: buffering, data duplication)
Eliminate disk I/O
by keeping all data in memory
using column store, and by
significantly compressing data
Single Atomic Data Copy
shared across multiple data
processing engines to eliminate
redundancy & latency
Application Function & Data Model Libraries
Processing Engine
SIMDSQL
CPU Cache
Aware
Shared NothingMPP Column Store
Database Services
Predictive Analysis
Libraries
Business Function
Libraries
3rd Party (R)
Data Models & Stored
Procedures
OLTP OLAP Search Text Analytics Predictive
PlanningEvents Spatial Rules Calculations
• Fully ACID compliant, In-memory,
columnar, massively parallel processing
database platform
• Includes In-memory function libraries,
data models and stored procedures
• Integrated data processing for end to
end analytic processing
Scan
3.2 billion billion integer/sec/core
12.5 million aggregates/sec /core
Ingest
1.5 million records/sec/node

12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Public
SAP Cloud Powered by SAP HANA
Product Portfolio
Integration leads to new & innovative business processes
SAP HANA
SAP HANA Enterprise Cloud SAP HANA Cloud Platform Line-of-Business Apps
Private Cloud Public Cloud
Managed-Cloud-as-a-Service Platform-as-a-Service Software-as-a-Service
Customer Systems
People Customer
Common Infrastructure (servers, network, storage, …)
On Premise
SAP HANAAny DB
core applications next-generation applications
SAP Business Suite
SAP Business
Warehouse
SAP HANA Datamart
… Build Extend Run applications
Finance Supplier
Collaboration: SAP Jam + Ariba
Infrastructure

13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16Public
SAP’s Expectations of Cloud Foundry
Become the “Linux of the Cloud”.
Enable different deployment models: On Demand, On Premise, Hybrid.
Create an eco-system that spans the industry.

14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17Public
SAP’s contributions to Cloud Foundry
Expertise on Enterprise-critical topics like
Facilitate running Cloud Foundry in data centers like ours across the globe
Enrich Cloud Foundry with SAP’s key technology services

15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20Internal
The In-Memory Platform-as-a-Service
SAP HANA Cloud Platform
SAP Data Center Customer / Partner DC
SAPHANACloudPlatform
Infrastructure Services
DeveloperExperience
Integrated Open
CartConnectivity
Identity
Management
Document
Management
Mobile Price Inventory… …
Data Models
Business
Functions
Predictive Text Mining Search Spatial Planning Rules …
Line-of-BusinessApps
PEOPLE CUSTOMER MONEYSUPPLIER
E-Commerce/ hybris Customer/PartnerApps
SAP HANA
Application Services Cloud Foundry-based services
Common API Layer

16. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
steve.winkler@sap.com
@stevewinkler
dirk.basenach@sap.com