1. Xerago- Overview
Credentials Presentation / Free to Circulate

2. About Xerago
o Asia’s largest New Age Marketing Services Entity
− Founded by Marketing Professionals with offices in San Francisco, Singapore, Sydney, Hong Kong, Dubai, Chennai and Mumbai.
− Over 13 years of experience with reputed global marketers in Fortune entities
− Strong marketing orientation in the interactive marketing and direct marketing contexts
− Services range from process-driven Web solutions to analytics led insights
o Team
– Team size of 350+ currently
– Ideal mix of domain experts, analysts, designers, web developers, software engineers, process experts, quality assurance in solution delivery
– Prior, experience in fortune 500 companies, leading advertising companies and innovative start ups.
– Passionate & motivated team – eager to learn
o Working Model
– Flexible to work on a variety of engagement models
– Dedicated teams of domain, analytics, process, creative and visual experts for Global Clients (US, Europe, Africa, Middle East and Asia Pacific)
– Proven global delivery capabilities to efficiently deliver knowledge solutions to top marketers and allied service providers
– Spans the spectrum of Strategic, Tactical & Transactional deliveries on imagery, content, interactivity, experience, conversion and analytics.

3. What we do?
Customer Value Maximization Customer Analytics
Measures and analyzes the impact of your marketing
Marketing Technologies
Identifies, implements and manages the technologies that power your
marketing.
Marketing Services
Manages your marketing programs to help accomplish your goals.
 Portal Management
 Digital and Mobile Marketing
 Social Media Marketing
 Inbound Marketing
 1 to 1 Marketing
Transforms marketing by augmenting marketing efforts for
better business results

4. Some awards won
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5. Partial client list

6. Some of our technology capability

7. 1 2 3 4
Engagement models
Product Sale Managed Services Build-Own-Transfer Pay for Performance
o In this model, for a highly
competitive one-time license
fee, Xerago will implement its
proprietary or third party owned
solutions at the client location
and train the client’s people to
master the toolset.
o In this model, Xerago will
dedicate its resources to
manage key business functions
for our clients, using client’s
existing or Xerago’s on demand
infrastructure, to predetermined
industry standard SLAs.
o In this model, Xerago builds the
business structure to manage
the client’s needs on an
outsourced basis and transfer
the same back to the client over
a period of time, as the client
gets mature in handling the
business functions.
o In this model Xerago engages
with clients on a performance
based payout model where
remuneration would be based
on the successful fulfillment of
the value realized in full to the
client.

8. 1 2 3
Our USP
Marketing
Technologies
Helps brands to identify,
implement, use and get familiar
with platforms that power
communication channels,
technologies that power marketing
analytics and deliver operational
value.
Marketing Analytics
Transforms your marketing
organization into an analytically
driven one – deciding when to do
what for better results.
Marketing Services
• Portal development and
management
• 1-1 marketing
• Digital & mobile marketing
• Inbound marketing
• Social media marketing
Xerago is the ONLY organization that cuts across the entire spectrum of
New Age Marketing.

9. Some interventions and value delivered
o Xerago turned around the world’s biggest bank’s portal channel performance by delivering analytics driven, actionable insights spanning 3000 web pages across 12 countries.
o One of India’s premier banks was able to increase campaign volume by 200%, boost activation by over 30% and reduce acquisition costs by 60% due to Xerago’s record implementation
of Enterprise Marketing Management Automation.
o A major Singapore bank enjoyed increased customer loyalty and differentiation among customers with Xerago’s Event Based Marketing campaigns
o Xerago completely automated the world’s largest matrimonial site’s lead management system to increase daily revenue by 68% and influence a return on investment in a mere 3 months.
o Xerago helped Singapore’s leading telecom company increase its marketing velocity by 50%
o Xerago influenced a 406% increase in average daily bookings for a co-marketing effort involving a global bank and a major online booking site in the Philippines
o Xerago helped a leading European loyalty brand roll out its most massive campaign development initiative, boosting activation rates by 25% and managing 40% opt in rates for future
communications.
o Xerago helped a leading private bank and a Telco in Singapore realize value from their existing investment on marketing technology by re-implementation and re-configuration of the
marketing technology.

10. Why Xerago?
Vintage Domain Expertise Multi-vertical Experience
Cutting edge
technologies
People strong Key Partnership Data Security
Transforming failure to
victory

11. San Francisco | Singapore | Sydney | Hong Kong | Dubai | Mumbai | Chennai
Thanks / Questions
GET IN TOUCH
Prasanna
prasanna.k@xerago.com
+971 52 596 7011