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Acceptance of online book store
1. Acceptance of
Online Book Store in Nepal
Presented to:
Dr. Bijay K.C.
Group Members: Instructor,
Arina Sherchan Business Research Methodology
Hari Sharma Poudel
Jyotshna Joshi
Pankaj Nahata Presented by:
Prateekshya Shakya Arina Sherchan
Prateekshya Shakya
Date: 21 July, 2011
3. Background
Online business?
Online book store?
◦ Login to a website
◦ Search for the book
◦ Provide/check details of the book
◦ Order the book
◦ Pay for the book
5. Objectives of the Study
to analyze the market for online book
store in Nepal
to check whether online book store
would be acceptable in the Nepalese
market or not
to find out why people would be
motivated to purchase books online
6. Significance of the Study
To General Public
◦ Knowledge of online business
◦ Knowledge of online book store
To Entrepreneurs
◦ Acceptance of the online book store
To Online Business Ventures
◦ Need to promote the concept of online
business in Nepal
7. Limitations of the Study
Online payment system
Load shedding problem
Technology
Internet accessibility
9. Theoretical Framework
Dependent Variable
Acceptability of Online Book Store
Independent Variable
Price of the Books
Number of Internet Users
Unavailability of Books
Time Limitation
Moderating Variable
Reliability of Book Store
Intervening Variable
Publicity of Book Store
11. Hypotheses
H0: Price of the books will not affect online book store.
H1: Price of the books will affect online book store.
H0: Number of internet users will not affect the acceptability of online
book store.
H1: Number of internet users will affect the acceptability of online book
store.
H0: Unavailability of books will not affect the acceptability of online book
store.
H1: Unavailability of books will affect the acceptability of online book
store.
H0: Time limitation will not affect the acceptability of online book store.
H1: Time limitation will affect the acceptability
13. Problem Statement
“ONLINE BOOK STORE”
Is it acceptable in Nepal or not?
Purpose of the Study Unit of Analysis
Exploratory Individual students and non-
Hypothesis Testing students
Types of Investigation
Sampling Design
Survey on acceptability of Online
Sample Size-100
Book Store in Nepal
Extent of Researcher Time Horizon
Interference Cross sectional
Minimal
Data Collection
Study Setting Questionnaires, Internet and
Non-contrived Class lectures.
Measurement and Measures
Data Analysis
Operational Definition
Hypothesis testing
34. Conclusion
Online business-not very popular in
Nepal
Optimistic about the acceptance of
Online Book Store
Major factor - time, not price
Scattered book store locations
Fast Delivery
Unavailability of books
35. Recommendation
Promotion of Online Business
Leading to promotion of online book store
Online payment system
Technologically advancement
Exploration required
Identify possibilities