Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/

1. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
1
COMM
322:
Social
Media
Fall
2016
|
3
Credit
Hours
Lecture:
Location:
L10
G
Time:
T/R
3:15-­‐4:30pm
Text:
· Social
Media
Campaigns:
Strategies
for
Public
Relations
and
Marketing
by
Carolyn
Mae
Kim
· Likeable
Social
Media
by
Dave
Kerpen
· Additional
required
readings
available
online
The
Shepherd
bookstore
online
tool
for
finding
best
price
on
new,
used,
rentals:
1
Recommended
reading:
Jab,
Jab,
Jab,
Right
Hook:
How
to
Tell
Your
Story
in
a
Noisy
Social
World
by
Gary
Vaynerchuck
Course
Documents
&
Assignments
accessible
on
Sakai:
courses.shepherd.edu
Course
Overview:
The
course
examines
the
pervasive
impact
social
media
is
having
on
our
society,
with
specific
interest
in
the
implications
and
applications
of
social
media
for
strategic
media
professionals.
Focus
is
given
to
investigating
the
theoretical
and
cultural
aspects
of
social
media
with
an
aim
toward
understanding
how
this
communication
form
has
changed
our
relationship
between
individuals,
organizations,
and
society.
LEAP
Goals:
#2:
Intellectual
&
Practical
Skills
throughout
the
Curriculum
Learning
Outcomes:
▪
Inquiry
&
Analysis
▪
Critical
Thinking
▪
Oral
&
Written
Communication
▪
Information
Literacy
▪
Collaborative
Work
▪
Lifelong
Learning
▪
Inquiry
&
Analysis
▪
Critical
Thinking
▪
Oral
&
Written
Communication
▪
Information
Literacy
▪
Collaborative
Work
▪
Lifelong
Learning
Assessment
based
on
ability
to:
§ Complete
Hootsuite
Academy
certification
§ Complete
a
semester-­‐long
project
involving
planning,
executing,
and
evaluating
social
media
for
the
Department
of
Communication
at
Shepherd
University
§ Professional
group
presentations.
§ Meet
deadlines.
§ Work
effectively
in
teams
to
complete
projects.
§ Demonstrate
understanding
the
strategic
use
of
new
and
social
communication
technologies
for
businesses
and
organizations
and
individual
career
advancement.
§ Apply
key
concepts
relevant
to
new
and
social
media
to
advance
understanding
of
how
social
networks
are
manifested
in
online
environments.
§ Utilize
technology
to
improve
critical
thinking
and
writing
§ Apply
basic
strategic
applications
of
social
media
tools,
with
a
focus
on
4
key
intertwined
areas:
o Monitoring:
Strategies
for
identifying,
cultivating,
monitoring,
and
analyzing
information
on
the
social/real-­‐time
web.
o Metrics:
Strategies
for
setting
goals
and
what
to
measure
on
social
media.
o Optimization:
Strategic
use
of
optimization
strategies
to
maximize
potential
exposure
to
&
engagement
with
communication
content
online.
o Content
&
Engagement:
Strategies
for
creating
content
targeted
towards
publics
online
and
encouraging
their
engagement
with
organization.
Professor:
Matthew
J.
Kushin,
PhD
mkushin@shepherd.edu
|
304-­‐876-­‐5361
Office
L10K
Office
Hours:
M:
10-­‐12;
W:
10-­‐1.
Book
Appointment:
https://profkushin.youcanbook.me/

2. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
2
[Wee
k#]
Week
of
Day
Topic
Due
assignments
in
bold;
assigned
in
italics;
bold
/
italics
are
assigned
and
completed
in
class.
Reading
Due
/
“To
Dos”
[1]
8/22
Tues
Intro
to
Class
and
Class
Project
Core
Concepts
Read:
https://www.linkedin.com/pul
se/move-­‐over-­‐resume-­‐
networking-­‐key-­‐success-­‐pr-­‐
social-­‐media-­‐karen-­‐freberg
To
Do:
If
you
don’t
have
professional
Twitter
and
LinkedIn
accounts
–
you
need
it
by
next
class.
Sign
up.
Add
your
name
and
URL
to
each
to
the
wiki
on
Sakai.
If
you
don’t
have
a
Google
account
(e.g.,
Gmail,
Google
Plus),
create
one.
Thurs
Social
Media
and
Society
Participation:
“Generation
Like”
Dr.
K
will
be
traveling
to
Toronto
–
Complete
the
participation
and
submit
to
dropbox
on
Sakai
Watch
Generation
like
online
here:
http://www.pbs.org/wgbh/frontline/film/generation-­‐like/
Or
here:
https://www.youtube.com/watch?v=RFMIWLdIUCs
(for
$2)
Or
may
still
be
on
Netflix.
Likeable
Social
Media
–
Ch
1
http://bit.ly/FSM_peso
http://bit.ly/FSM_contentmark
[2]
8/29
Tues
SU
Comm
Dept
Background
Plan
Overview;
Form
Teams
Group
Contracts
Kim
–
Chapter
1
-­‐
finish
Likeable
–
Ch
2
http://bit.ly/FSM_27tips
Thurs
Audience
&
Monitoring
The
Social
Web
Challenge
1:
Social
Media
Monitoring
Audience
(in
class)
Likeable
Social
Media
–
Ch
3-­‐4
http://bit.ly/FSM_UAlostbag
http://bit.ly/FSM_tweetcompl
aint
Example:
Social
Media
Audit
(on
Sakai)
[3]
9/5
Tues
Social
Media
Audit
Social
Media
Audit
Challenge
(in
class)
Social
Media
Audit
Report
Read
Likeable
Social
Media
Ch
10-­‐14
Thurs
Lab
Day:
Attendance
Required
[4]
9/12
Tues
Brands
as
Media
Companies;
The
Semester
Project
Strategic
Brief
&
Presentation
Social
Media
Audit
Report
Kim
–
Chapter
2
–
start
Likeable
Social
Media
–
Ch
5
Thurs
Content
Considerations:
Categories,
Calendar
Kim
–
Chapter
2
–
finish
http://bit.ly/socialmediapostin
gsched}
[5]
9/19
Tues
Planning
Considerations;
Lab
Time
Case
Study
Paper
Optional:
8pm
Twitter
chat
on
ethics
#PREthics
Kim
–
Chapter
3
–
start
Likeable
Social
Media
–
Ch
10-­‐
12
http://bit.ly/FSM_cokejourney

3. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
3
Thurs
Lab
Day:
Attendance
Required
[6]
9/26
Tues
Final
Prep
(first
10
mins
of
class);
Present
Proposal;
Class
Discussion
Strategic
Brief
&
Presentation
SU
Comm
Content:
Time
Period
1
Kim
–
Chapter
3
–
finish
Thurs
Hootsuite;
Influencers;
Diffusion
of
Innovations;
½
of
class
is
for
Team-­‐Professor
Meeting
(#1)
Assign:
Hootsuite
Academy
Team-­‐Professor
Meeting
(in
class)
Likeable
Social
Media
–
Ch
7,
12
Kim
–
Chapter
4
–
start
[7]
10/3
Tues
Content
#1
Lab
Day
Thurs
½
of
class:
Content
#1
Presentations;
Offline
/
Online
Integration
SU
Comm
Content:
Time
Period
1
&
Presentation
Team
Evaluation
#1
(in
class)
Likeable
Social
Media,
Ch
13
Kim
–
Chapter
4
–
finish
http://bit.ly/FSM_hungergame
s
http://mashable.com/2014/10
/23/collaborating-­‐influencers/
[8]
10/10
Tues
Digital
Influence:
Nuances
and
Pillars
of
Influence
Influencers;
lab
time
Hootsuite
Academy
video:
§ Customer
Service
in
a
Social
World
http://bit.ly/FSM_online2offlin
e1
http://bit.ly/FSM_online2offlin
e2
http://bit.ly/FSM_legalsponsor
Thurs
Fall
Break
–
No
Class
[9]
10/17
Tues
Promotion
plan;
Social
Media
Metric
Planning
Challenge
–
Metrics
Planning
(in
class)
SU
Comm
Content:
Period
2
Kim
–
Chapter
5
-­‐
start
Likeable
Social
Media
–
Ch
8
Suggested:
This
article
offers
a
good
view
of
just
how
much
measurement
is
an
evolving
field
with
many
perspectives:
http://bit.ly/1nL7QvW
Thurs
Optimizing
Posting
Schedules
&
Tracking
http://bit.ly/FSM_optimize
Kim
–
Chapter
5
-­‐
finish
[10]
10/24
Tues
Required
Team-­‐Professor
Meetings
#2
(debriefing
&
check-­‐in
moving
forward);
Lab
Time
Team-­‐Professor
Meeting
(in
class)
Case
Study
Paper
Thurs
Content
#2
Presentations
&
Discussion
SU
Comm
Content:
Time
Period
2
&
Presentation
Kim
–
Chapter
6
-­‐
start
[11]
10/31
Tues
Ethics,
Issues,
and
Social
media
policies;
Debrief
with
teams
Hootsuite
Academy
Education
and
Certification
BRING
YOUR
LIKEABLE
SOCIAL
MEDIA
BOOK
TO
CLASS
Likeable
Social
Media
–
9,
16
http://bit.ly/FSM_AmysBaking
Company

4. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
4
Note:
Schedule
subject
to
change;
Readings
are
to
be
completed
by
the
date
listed
below.
Schedule
is
subject
to
change.
All
assignments
due
by
the
start
of
class
on
the
due
date
unless
specified
otherwise.
Final
Exam
Date
&
Time:
3-­‐5pm,
Thursday
December
8
indicates
presentation
dates.
If
miss:
May
complete
Optional
Assignment
(see
below)
to
make
up
credit.
indicates
your
#lovemelist
and
distribution
of
/strewth
points
are
due.
See
“Slack
in
Class”
for
more
info.
Assignments
Teamwork
Scale
+/-­‐
to
final
grade
Hootsuite
Education
&
Certification
(Pass/Late/Fail)
7%
Social
Media
Project
53%
Social
Media
Audit
Report
7%
Strategic
Brief
&
Presentation
13%
Content
#1
&
Presentation
8%
Content
#2
&
Presentation
11%
Content
#3
&
Presentation
14%
Participation
Challenges,
Team-­‐Professor
Meetings,
#lovemelist
6%
Social
Media
Case
Study
Paper
(individual)
11%
Group
Evaluations
(2,
at
9%
each)
18%
Final
Exam
5%
Final
Grades:
Final
grades
will
be
determined
with
the
following
scale.
There
is
no
rounding:
http://bit.ly/FSM_Dominos
Thurs
Theories
of
Social
Networks:
Social
Capital;
Strong
&
Weak
Ties;
Social
Objects
http://bit.ly/AirBnBandUber
<-­‐
gr8
article
on
social
capital,
AirBnB,
and
Uber!
Meetings:
Attendance
required
for
full
credit
[12]
11/07
Tues
Guest
Speaker:
Kelsi
Waltemire
Palmer,
High
Rock
Studios,
Digital
&
Social
Media
Strategist
(&
SU
Comm
alum!)
Bonus:
After
class
Q&A
with
Kelsi
on
interviewing/career.
Kim
–
Chapter
6
-­‐
finish
Thurs
Lab
Day
for
working
on
content
plans
Dr.
K
to
Vienna,
Austria
[13]
11/14
Tues
Guest
Speaker:
TBD
Content
#3
Presentation
Sign
Up
Thurs
Lab
Day:
Finalizing
Projects:
Work
on
Content
#3
Reports;
Required
Team-­‐Professor
Meeting
#3
(planning)
Team-­‐Professor
Meeting
(in
class)
[14]
11/21
Tues
Thanksgiving
Break
–
No
Class
Thurs
Thanksgiving
Break
–
No
Class
[15]
11/28
Tues
Content
3
Presentations;
final
exam
review
SU
Comm
Content:
Time
Period
3
&
Presentation
Group
Evaluations
#2
(in
class)
Thurs
Content
3
Presentations;
High-­‐5
awards;
Course
Evaluation
Content
3
Presentation

5. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
5
A
=
94-­‐100%
B+
=
86-­‐89.9%
C+
=
76-­‐79.9%
D+
=
66-­‐69.9%
F
=0-­‐59.9%
B
=
83-­‐85.9%
C
=
73-­‐75.9%
D
=
63-­‐65.9%
A-­‐
=
90-­‐93.9%
B-­‐
=
80-­‐82.9%
C-­‐
=
70-­‐72.9%
D-­‐
=
60-­‐62.9%
Resources
Department
Social
Media
@shepcomm
instagram.com/sucomm
shepcommblog.wordpress.com
Dr.
Kushin
@mjkushin
If
you
are
intent
on
studying
strategic
comm,
you
need
to
1)
read,
and
2)
be
professionally
active
on
social
media.
I
post
and
share
content
related
to
school,
social
media,
and
PR.
o Lists
I
cultivate:
§ https://twitter.com/mjkushin/social-­‐media
-­‐
General
Social
Media
News
§ https://twitter.com/mjkushin/shep
-­‐
Shepherd
and
local
–
play
your
cards
right
and
you
might
end
up
on
this
list!
§ https://twitter.com/mjkushin/strategic
-­‐
PR,
marketing,
etc.,
w/
a
bend
toward
new
media.
Slack
in
Class
We
will
use
the
“Slack”
messaging
app
in
this
class.
It
is
availble
as
an
app
and
through
a
web
browser.
We
may
use
slack
‘integrations’
which
are
additional
bots
or
apps
that
connect
via
Slack
–
such
as
Google
Drive
or
a
polling
bot.
I
will
collect
your
name
&
desired
email
address
and
invite
you
to
the
group.
Before
the
start
of
the
next
academic
year,
I
will
remove
you
from
the
group.
For
privacy
reasons:
You
can
choose
whatever
username
and
email
address
you
want
to
sign
up
with
and
do
not
have
to
use
your
real
or
full
name
nor
a
photo
of
you
when
it
asks
for
your
name
–
so
long
I
am
not
having
to
guess
who
you
are.
Example:
“Matt
Kushin”
might
be
“Matt
K”
or
“Dr.
K”
or
“MK
from
Group
3”
with
a
photo
of
my
dog.
We’ll
use
the
app
to
foster
communication
within
and
between
teams,
and
for
you
to
submit
your
#lovemelist
to
me
for
grading.
Note:
I
can
see
everything
posted
in
public
channels,
but
you
can
message
users
privately
and
only
you
and
the
person
you
messaged
can
see
it.
Public
channels
are
not
public
to
the
world
but
can
be
seen
by
everyone
with
permission
to
that
channel
=
everyone
in
class
+
Dr.
K.
I
try
to
choose
3
rd
party
integrations
that
gather
little
to
no
data.
But
please
know
that
some
integrations
may
collect
profile
information
(name
provided,
email
address,
username)
If
privacy
is
a
concern
for
you,
in
addition
to
the
above
steps,
please
chat
with
me
and
I
am
happy
to
accommodate
you.
Tutorials
for
using
Slack:
https://get.slack.help/hc/en-­‐us/categories/202622897-­‐Video-­‐Guides
• Your
team’s
channel.
Your
team
will
have
a
dedicated
channel
to
chat,
share
links
and
files,
etc.
• #lovemelist
participation:
When
we
get
into
the
major
projects
of
the
semester,
you
are
required
to
report
to
me
&
your
team
your
#lovemelist
every
2
weeks
(as
indicated
on
the
syllabus)
via
Slack
using
#lovemelist
and
your
list
in
your
team’s
Slack
channel.
This
is
a
list
of
about
5
things
you’ve
done
for
the
current
project
that
demonstrate
to
your
team
your
value
(that
is,
you
are
giving
them
a
reason
to
“love”
your
contributions).
Your
teammates
may
choose
to
review
this
list
when
evaluating
you
for
‘team
evaluations’
or
as
evidence.
Example
post
in
slack:
“#lovemelist
1)
created
template
for
our
instagram
posts,
2)
helped
Jess
edit
the
text,
3)
took
photos
of
our
3
participants,
4)
helped
organize
content
calendar,
5)
proof
read
slides
for
presentation”
• /strewth
points:
You
have
200
points
per
2-­‐week
period.
Before
or
on
the
same
date
your
#lovemelist
is
due,
you
can
distribute
your
points
to
anyone
in
the
class
as
a
way
to
show
appreciation.
The
person
with
the
most
points
at
the
end
of
the
semester
will
receive
an
award
in
recognition
of
their
outstanding
teamwork!
• How?
o 1)
Options
§ To
do
it
privately:
Goto
the
“slackbot”
channel
(this
is
private
so
that
they
don’t
see
who
gave
them
the
points).
Type:
§ To
do
it
publicly:
Go
to
the
#generalclassstuff
channel
o 2)
type:
/strewth
@theirusername
+pointnumber.
§ Example:
/strewth
@profkushin
+75

6. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
6
• /Polls
–
You
can
poll
your
team
easily.
To
see
instructions,
goto
your
team’s
slack
channel
and
enter:
/poll
help
Course
Policies
Participation
Grade:
A
portion
of
your
grade
comes
from
participation.
These
are
not
“free”
points
distributed
to
students
just
for
showing
up.
They
must
be
earned.
This
grade
is
calculated
based
on
various
“participation
challenge”
assignments
I
will
assign
throughout
the
semester,
general
participation
in
classroom
discussion
and
evidence
of
preparation
(e.g.,
attending
class
having
completed
the
readings),
and
the
student’s
contribution
to
a
productive,
inclusive
and
respectful
educational
environment
for
the
professor
and
fellow
students.
You
will
note
an
assignment
on
Sakai
that
reads
“Classroom
Citizenship”
–
This
is
there
as
a
reminder
that
part
of
your
participation
grade
comes
from
your
citizenship.
Your
entire
participation
grade
can
be
wiped
out
for
excessive
tardiness,
lack
of
participation
in
discussion,
distracting
device
use,
and
lack
of
a
contribution
to
a
productive,
inclusive
and
respectful
educational
environment.
Do
not
expect
any
warnings.
Teamwork
Scale
and
its
Impact
On
Your
Class
Grade:
Teamwork
is
vital
to
the
success
of
this
class.
In
addition
to
peer
evaluations,
I
will
evaluate
your
behavior
in
your
group.
This
is
based
on
your
displayed
work
and
citizenship
to
your
team
as
observed
by
the
professor.
You
are
an
adult.
The
professor
will
not
waste
time
lecturing
you.
It
will
simply
be
recorded
by
the
professor
and
may
be
communicated
to
you
on
your
grade
on
Sakai.
Active
engagement
in
team
discussions
and
group
work,
completing
all
assigned
tasks
promptly,
and
being
communicative
with
teammates
is
expected
from
everyone.
If
you
meet
this
standard,
your
grade
in
this
class
will
not
be
impacted.
Deviations
above
or
below
this
expectation
carries
one
into
“Rockstar”
or
“The
Snap”
realms,
resulting
in
bonuses
or
deductions
to
your
final
grade.
§ Rockstar-­‐like
behaviors
boost
your
final
grade
in
this
course.
They
include
things
such
as
taking
on
leadership
and
significant
extra
work
in
the
group
-­‐
which
can
be
displayed
in
various
forms.
§ Deductions
stem
from
“The
Bane”
behaviors,
which
are
a
blight
to
your
group’s
success,
such
as:
Tardy
to
class
on
several
occasions
without
excused
absence;
Missing
more
than
2
classes
unexcused;
Missing
group
meetings;
Using
phone
or
computer
unrelated
to
class
project
during
team
time;
Not
taking
an
active
role
/
general
disengagement
from
team
discussions
or
activities.
Where
can
I
find
how
I’m
fairing?
You
likely
know
if
you’re
being
a
rockstar
or
the
bane.
But,
any
comments
the
professor
shares
will
be
listed
on
“Teamwork”
assignment
on
Sakai.
Any
positive
or
negative
impact
on
your
grade
will
be
reflected
in
the
final
grade
reported
at
the
end
of
the
semester.
Attendance,
Being
On
Time,
&
Leaving
Early:
Department
Attendance
policy:
2
unexcused
absences
permitted,
full
grade
deduction
for
each
absence
thereafter,
and
5
or
more
is
automatic
F.
Attendance
will
be
taken
every
class.
You
MUST
attend
your
classes
regularly
and
engage
in
the
requirements
for
each
class;
otherwise,
your
financial
aid
may
be
revoked
either
partially
or
in
full.
This
would
result
in
an
amount
due
by
you
to
the
University
immediately.
Please
refer
to
shepherd.edu/faoweb
for
more
details.
If
you
know
you
will
be
missing
classes
–
work
with
me
ahead
of
time.
High-­‐fives
will
be
given
to
students
who
miss
no
more
than
2
classes
at
the
end
of
the
semester;
two-­‐handed
high
fives
for
students
who
miss
no
classes.
Class
participation
is
important
for
the
success
of
the
class
and
to
your
success.
You
are
expected
to
attend
class
regularly
and
on
time
and
to
stay
for
the
duration
of
class.
Students
who
arrive
more
than
5
minutes
late
or
leave
lecture
before
it
is
complete
without
notifying
the
instructor
prior
to
the
start
of
class
will
receive
a
reduction
in
their
overall
attendance
&
participation
grade.
Do
not
expect
a
warning
or
notification
of
grade
reduction.

7. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
7
Classroom
Environment:
Play
(mp3
players,
games
on
handheld
devices,
etc),
reading
non-­‐course
related
materials,
or
working
on
assignments
for
other
classes
is
distracting.
We’re
all
here
to
learn
and
people
pay
a
lot
of
money
for
their
education.
Use
of
Internet
devices
to
take
notes
&
gather
information
to
inform
classroom
discussion
is
strongly
encouraged.
But
browsing
&
social
interaction
are
not
so
please
minimize
use
during
class.
If
your
use
of
any
device
becomes
disruptive,
it
will
negatively
impact
your
participation
grade.
Although
I
may
speak
with
you
about
this,
do
not
expect
a
warning
prior
to
reduction
nor
for
the
instructor
to
inform
you
that
your
grade
has
been
reduced.
If
your
ringer
goes
off
during
class,
please
turn
it
off.
If
you
feel
the
call
may
be
an
emergency,
please
step
out
of
class.
Make-­‐up
Exams:
Make
up
exams
will
be
offered
only
once
per
student
with
proper
documentation
(e.g.,
doctor’s
note)
of
absence
and
will
be
evaluated
on
a
case-­‐by-­‐case
basis.
Make-­‐up
exams
will
be
offered
during
office
hours
and
must
be
complete
by
the
end
of
the
same
working
day
the
student
returns
to
class.
Make
up
exams
will
not
be
offered
beyond
2
weeks
after
it
is
scheduled
on
the
syllabus.
Late
assignments:
Late
means
turned
in
ANYTIME
AFTER
the
end
of
scheduled
class
time
on
the
due
date.
2
minutes
late
and
2
hours
late
are
treated
equally.
Late
assignments
will
be
accepted
for
a
20%
reduction
in
grade
(except
participation
challenges
–
which
may
be
turned
in
for
50%
credit
[unless
university-­‐approved
absence
or
family
emergency]).
Late
assignments
will
not
be
accepted
beyond
1
class
period
late.
Students
are
responsible
for
remembering
to
turn
in
assignments
(online
for
major
papers)
or
in
person
prior
to
end
of
class
on
the
due
date.
In
the
rare
case
that
a
student
is
not
able
to
attend
class
on
the
date
an
assignment
is
due,
the
student
may
submit
the
assignment
electronically
BEFORE
the
end
of
class
on
the
assigned
day
for
full
credit.
If
you
are
having
email/internet
issues,
you
can
fax
it
to
the
communication
department
or
slide
it
under
Dr.
K’s
office
door.
There
will
be
no
exceptions
to
the
late
assignment
policy.
Email
&
Electronic
Communication
Agreement:
I
will
prioritize
&
make
every
effort
to
respond
to
communications
sent
during
virtual
office
hours
ASAP.
However,
for
electronic
communication
occurring
outside
of
established
Office
Hours:
v Students
can
expect
to
get
a
response
to
an
email
from
me
within
48
hours
of
sending
it,
often
much
sooner.
If
you
don’t
hear
from
me
within
48
hours,
send
a
polite
reminder.
v If
you
send
me
an
email
or
any
other
electronic
communication
and
I
do
not
respond
to
it,
then
I
did
not
receive
it.
You
will
always
get
a
response
from
me
if
I
received
something.
v Students
should
not
expect
responses
on
weekends
or
after
6pm.
v Email
subject
lines
should
include:
Class
Title
&
Your
name.
e.g.,
“Comm
2000
–
Jane
Doe”
v In
case
of
real
emergency
needing
response
ASAP,
add
“[emergency]”
to
subject
line.
Don’t
abuse
this!
Academic
Dishonesty.
Each
student
in
this
course
is
expected
to
abide
by
the
Shepherd
University
Academic
Integrity
Procedures
found
in
the
Shepherd
University
Student
Handbook
(http://www.shepherd.edu/students/studenthandbook.pdf).
By
submitting
academic
work,
students
warrant
that
the
work
is
their
own
and
that
unauthorized
materials
or
resources
were
not
used.
Plagiarism,
fraud,
unauthorized
use
of
resources–cheating
in
all
its
forms
is
not
tolerated.
All
members
of
the
Shepherd
community
are
responsible
for
maintaining
their
own
academic
integrity
and
for
reporting
suspected
academic
dishonesty.
Plagiarism
is
the
act
of
stealing
and
using,
as
one’s
own,
the
ideas
of
another
or
the
written
expression
of
the
ideas
of
another.
Students
guilty
of
academic
dishonesty
in
any
course
will
receive
sanction
from
the
course
instructor
and
may
face
sanctions
by
the
University,
particularly
if
there
is
a
second
reported
offense.
Sanctions
may
include
dismissal
from
the
University.
In
this
course
you
will
fail
any
assignment
you
plagiarize
on.
Additional
sanctions
may
be
taken
at
the
discretion
of
the
instructor
including
but
not
limited
to
reporting
the
incident
to
the
proper
university
authorities.

8. Matthew
J.
Kushin,
PhD
|
Department
of
Communication
Shepherd
University
Course
Syllabus
.:.
8
Publication:
The
department
of
communication
has
the
right
to
record,
file,
broadcast,
webcast
and
publish,
through
any
means
necessary,
any
or
all
other
means
of
distributing
student
production
work
in
perpetuity.
COMM
maintains
an
archive
of
material
that
we
may
webcast,
broadcast,
show
in
theaters
and
use
for
the
promotion
of
the
department
and
its
students.
Any
monetary
gain
made
by
the
department
will
be
used
only
for
the
development
of
the
program,
and
student
wellbeing.
The
students
who
produce
the
work
also
maintain
the
rights
to
use
their
work
as
they
see
fit,
and
are
liable
for
that
usage.
Disability
Support
Services:
Disability
Support
Services
(DSS)
at
Shepherd
University
facilitates
equitable
access
for
every
student
who
self-­‐identifies
as
having
one
or
more
disabilities.
Students
requesting
any
disability
related
accommodation
should
contact
the
Director
of
Disability
Support
Services
in
Student
Center
room
124
or
at
304-­‐
876-­‐5689.
This
includes
students
with
disabilities
who
require
academic
accommodations,
students
requesting
specific
housing
accommodations
for
health-­‐related
reasons,
and
all
other
disability
accommodations.
Accommodations
must
be
documented,
and
accommodation
letters
from
the
DSS
office
must
be
provided
to
instructors.
For
additional
information
please
see
http://www.shepherd.edu/mcssweb/dss/default.html
.