Handly Cameron's presentation from Prolifics May 20 webinar.

1. CONNECT WITH US:
IT: Customized to Your Advantage
Cloud options for a modern
architecture
Handly Cameron
Enterprise Architect,
Software Group
Public | Copyright © 2015 Prolifics

2. CONNECT WITH US:
What makes Prolifics Different
May 20, 2015
Public | Copyright © 2014 Prolifics 2
Global Delivery Advantage
From offices throughout North America, Europe, and Asia, we deliver
solutions across the world.
Core Values
Thought Leadership & Innovation: We invest in industry-specific expertise
Customer Centric: The value received by the client is the core focus of every project
Accountability: We follow through on our commitments
Trust & Teamwork: We establish long term partnerships with our clients
Ethical Behavior & Integrity: Our reputation and employees are our most important assets
Industry Focus
Prolifics utilizes its wealth of expertise to provide
comprehensive business solutions to all major industries.
Technical Excellence
Combining business flexibility and cost
competitiveness with excellence in technical
skill, Prolifics drives success.

3. CONNECT WITH US:
May 20, 2015
Public | Copyright © 2014 Prolifics 3
Industry Expertise
Banking &
Financial Services
Energy &
Utilities
Government
& Education
Healthcare &
Pharmaceuticals
Manufacturing
Media &
Entertainment
MortgageLegal Retail
Insurance Technology Telecommunications
Travel &
Transportation

4. CONNECT WITH US:
How Prolifics Can Help You
Public | Copyright © 2015 Prolifics 4
 Adapt faster than the
competition with
continuous process
improvement
 Transform your
applications to increase
business agility
 Create best-in-class web
experiences. Become
more social and
collaborative
 Gain actionable insight
with an intelligent
approach to security
BUSINESS PROCESS
MANAGEMENT
SOA INTEGRATION DIGITAL EXPERIENCE SECURITY
 Drive business growth
with proactive IT
management and
application development
 Maximize IT investments
with end-to-end testing
 Optimize business
performance with
smarter, faster decisions
 Increase efficiency
within your organization
and achieve “straight
through processing”
APPLICATION
INFRASTRUCTURE & SERVICES
TEST ADVISORY, APPLICATION
TESTING & TEST AUTOMATION
INFORMATION MANAGEMENT
BUSINESS ANALYTICS
OPERATIONAL DECISION
MANAGEMENT (ODM)
 Simplify employee and
customer access to the
documents they need
when they need them
 Get the most out of your
IT to create competitive
advantage.
 Leverage global
expertise to support your
IT environment
 Optimize your software
spend to achieve
business value
ENTERPRISE CONTENT
MANAGEMENT
ADVISORY SERVICES MANAGED SERVICES SOFTWARE
May 20, 2015

5. CONNECT WITH US:
Several Major Shifts are underway…
Public | Copyright © 2015 Prolifics 5
IT economics
is driving converging
systems
Mobile, social, big data
& analytics are
redefining client
engagement
Cloud is the
new delivery
model
IMPROVE
IT EFFICIENCY
by simplifying the
IT lifecycle
ACCELERATE
new applications,
big data and
analytics
SIMPLIFY CLOUD
application platforms
and infrastructure

6. CONNECT WITH US:
Why do you want “The Cloud”?
6
 Reduced costs
 Faster deployment
 Elastic scalability
 Dynamic or short-term pay per use
 Smaller management needs
 Focus on your own business
Public | Copyright © 2015 Prolifics

7. CONNECT WITH US:
What is “The Cloud”?
7
Virtual Machines
xkcd: The Cloud: https://xkcd.com/908
Elastic Scalability
It’s just web applications, right?
A huge amorphous network of servers somewhere?
Something … as a Service!
Public | Copyright © 2015 Prolifics

8. CONNECT WITH US:
So many terms!
 Infrastructure as a Service (IaaS)
 Platform as a Service (PaaS)
 Software as a Service (SaaS)
 On Premises as a Service (wait, what?)
 Elastic Scalability
 Private vs Public Cloud
 BYOSL, PVU, RVU, UVU, AU
Public | Copyright © 2015 Prolifics

9. CONNECT WITH US:
Flexible options
Public | Copyright © 2015 Prolifics 9
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated

10. CONNECT WITH US:
Flexible options
Public | Copyright © 2015 Prolifics 10
Third-party hosted
and operated
Client Site
Client
data center
Managed IT Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises Private Cloud IaaS PaaS SaaS
Hosted private cloud

11. CONNECT WITH US:
Flexible options
11
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises IBM BlueMix
IBM Connections
Cloud

12. CONNECT WITH US:
On Premises
Useful for …
 Full control, customization, compliance
control
Deployment
 Manual deployment
 Virtual or physical servers
Licensing
 Annual software licenses
 Server or user based
Client Site
Managed IT
On Premises

13. CONNECT WITH US:
IBM Connections On Premises
Public | Copyright © 2015 Prolifics 13

14. CONNECT WITH US:
IBM Portal On Premises
Public | Copyright © 2015 Prolifics 14

15. CONNECT WITH US:
What the business wants… What’s required…
Monitoring
Lifecycle
Mgmt
What will be needed tomorrow…
Monitoring
Lifecycle
Mgmt

16. CONNECT WITH US:
Flexible options – Private Cloud
16
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises

17. CONNECT WITH US:
Managed Private Cloud
Useful for …
 Repeatability, Agility, Elasticity
Deployment
 Purchase a host system (Pure)
 Deploy, extend, and manage patterns
Licensing
 Annual hardware and software licenses
Client
data center
Managed
private cloud
Third-party operated

18. CONNECT WITH US:
Patterns Based Software Deployment – A
Disruptor
Public | Copyright © 2015 Prolifics 18
• What if we can capture and reliably repeat key IT processes using best
practices in complex middleware and architecture deployments?
• And include dynamic workload scalability – Automatically?
Patterns include:
• IBM Software
• Application topology
• Pre-integrated across components
• Pre-configured & tuned
• Pre-configured monitoring & security
•Pre-installed on an operating system
•Lifecycle Management
• Expertise
• Repeatability
• Simplicity
• Agility
• Governance
• Elasticity
• Efficiency

19. CONNECT WITH US:
What is a Pure Application System?
Public | Copyright © 2015 Prolifics 19
Simplification:
-A datacenter in a
box.
-On Premise Cloud
-Infrastructure
Patterns
-Monitoring
-Log agents
-Security agents System Infrastructure
Application Platform
 Integrated Server, Storage,
Network
 Power Management
 Storage & VM Optimization
 Virtualization
 Integrated System Mgmt
 Provisioning
 Security
 Monitoring
 IT Lifecycle
Management
 System design
 Application Optimization
 System wide Management
 Automation & Scaling
 Caching & Elasticity
 Application Centric Provisioning
 Usage Metering
 Security
 Monitoring
 App. Lifecycle Mgmt
 License Management
 Self-service
 Data management
 Business Process Management
 Business intelligence
 Business process management
 Web experience (Portal)
 A large number of ISV business applications
Patterns of Expertise

20. CONNECT WITH US:
What is a Pattern?
Public | Copyright © 2015 Prolifics 20
Patterns of Expertise: Proven best practices and expertise for complex tasks learned
from decades of client and partner engagements that are captured, lab tested and
optimized into a deployable form
Monitoring
Lifecycle
Management
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web
server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management
• Delivering superior results:
•Agility: Faster time-to-value
•Efficiency: Reduced costs and resources
•Simplicity: Simpler skills requirements
•Control: Lower risk and errors

21. CONNECT WITH US:
Public | Copyright © 2015 Prolifics 21
Multiple Types of Patterns
Virtual Application
Patterns
• Highly automated deployments
using expert patterns
• Business policy driven elasticity
• Built for the cloud environment
• Leverages elastic workload
management services
Best TCO
cloud applications
Virtual System
Patterns
• Automated deployment of
middleware topologies
• Traditional administration and
management model
• Application and infrastruture
driven elasticity
Improved TCO
virtualized applications
Standard TCO
existing applications
Virtual Appliances
• Standard software installation
and configuration on OS
• Images created through
extend/capture
• Traditional administration and
management model
• Infrastructure driven elasticity
Virtual Appliance
Metadata
Software
application
Operating
system
Virtual Appliance
Virtual
Appliance
Metada
ta
Applicat
ion
ServerOperati
ng
system
Virtual
Appliance
Metada
ta
Applicat
ion
ServerOperati
ng
system
Virtual
Appliance
Metada
ta
HTTP
Server
Operati
ng
system
Virtual Application Patterns
Virtual System PatternsVirtual Appliances
Software
application
Public | Copyright © 2015 Prolifics

22. CONNECT WITH US:
Focus on your application, while Pure
Application automates application lifecycle
Public | Copyright © 2015 Prolifics 22
22
From: MANUAL
Roll Your Own
To: AUTOMATED
Time to Value,
Simplicity & Lower
TCO
OS
On-Prem
Off-Prem
MANUAL
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
• HW Scaling
MANUAL
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
AUTOMATED
• HW Scaling
PureApplication
Service
(SoftLayer)
PureApplicatio
n System
AUTOMATED
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
• HW Scaling
On-Prem Off-Prem

23. CONNECT WITH US:
Flexible options – Hosted Cloud
23
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises

24. CONNECT WITH US:
Hosted Private Cloud
Useful for …
 ‘Outsourcing’ your data center
 Temporary or dynamic systems
Deployment
 Virtual instances
 Bare metal servers
 PureApp Services (patterns)
Licensing
 Monthly server usage, plus …
 Bring your own license (BYOSL) or
 Monthly software licenses (new!) or
 Monthly PureApplication Services
Third-party hosted
and operated
Hosted private cloud
Client

25. CONNECT WITH US:
SoftLayer
Public | Copyright © 2015 Prolifics 25
Global Cloud Platform
Infrastructure
choices
Mix and match bare metal, virtual
server instances and turnkey private
clouds
Triple
Network
Architecture
Public, Private and management
networks.
Infrastructure
Management
System
Common management interface
and API across unified architecture
• Only infrastructure solution with a common management interface and API across a
unified architecture
• Build and customize the environment based on what you want to achieve
• Fine-tune to meet changing business needs or respond to competitive pressures
• Any combination of compute, storage and network availability anytime.

26. CONNECT WITH US:
Broad portfolio
Public | Copyright © 2015 Prolifics 26
Infrastructure choices for greater business agility
Bare metal with
your own stack
For high input and output (I/O)-
intensive apps, databases, big data
Shared virtual
environment
For unpredictable, seasonal or
research and development workloads
Dedicated
virtualized
environment
Designed to be ideal for
enterprises
• Mix and match bare metal servers, virtual server instances and turnkey private clouds,
and manage them from a single control pane or API
• All deployed on-demand and provisioned automatically in real-time
• Secure with fine-grained access.
• Hourly or monthly. Physical or virtual. Dedicated or shared.
• Additional services for compute, storage, network, security, platform management and
big data are available

27. CONNECT WITH US:
SoftLayer Triple-network architecture
Public | Copyright © 2015 Prolifics 27
Fundamental to infrastructure performance
Load balancer
Firewall
Firewall
Network
security
IMSVPN edge
router
VPN IMS
Services
Storage Infrastructure
iSCSI
Public network Management network Private network
MPLS
Linux
SoftLayer integrates three distinct and redundant gigabit network
architectures:
• Public network: metered access to public network
• Private network: unmetered access between server and data
• Management network: out-of-band management via VPN connection
• Each system has separate interfaces to each network with 100% SLA

28. CONNECT WITH US:
Digital Experience On Cloud
28
IBM Digital Experience
on Cloud
Rich platform for delivering websites and
mobile sites, with powerful integration
and Javascript development tools
IBM Digital Experience Plus
on Cloud
Customizable, extensible platform for
delivering digital experiences that include
existing on-premises and Java-based Portal
applications
Capacity Uplift Continuous Availability Service Request Pack
Plus free 90-day Cast Iron Live trial

29. CONNECT WITH US:
Flexible options – Cloud Services
29
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises IBM BlueMix

30. CONNECT WITH US:
Shared Cloud Services
Useful for…
 Expanding application capabilities
 Scalable application support
 Agile development
Deployment
 Manual deployment
 Virtual or physical servers
Licensing
 Metered usage – API calls or by instance
Shared cloud services
Client A Client B
IBM BlueMix

31. CONNECT WITH US:
IBM BlueMix
Public | Copyright © 2015 Prolifics 31
Bluemix is an open-standard, cloud-based platform for
building, managing, and running applications of all types
(web, mobile, big data, new smart devices, and so on).
Go Live in Seconds
The developer can choose
any language runtime or
bring their own. Zero to
production in one command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party,
and open source API services
allow the developer to stitch
an application together in
minutes.
On-Prem Integration
Build hybrid environments.
Connect to on-premise assets
plus other public and private
clouds.
Flexible Pricing
Try services for free and pay
only for what you use. Pay as
you go and subscription models
offer choice and flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides
you with the tools to secure
your apps.

32. CONNECT WITH US:
IBM BlueMix
Public | Copyright © 2015 Prolifics 32
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services
 Choice
 Runtimes, services, and tooling
 Industry leading capabilities
 Depth of IBM software
 API services
 Docker container support
 Completeness
 Open source platform and services
 Third party enablement

33. CONNECT WITH US:
IBM BlueMix Innovation Platform
Public | Copyright © 2015 Prolifics 33

34. CONNECT WITH US:
IBM BlueMix options
Public | Copyright © 2015 Prolifics 34
Coming Summer 2015
1 | Public
Maximize on cloud
economics and agility.
2 | Dedicated
Everything is dedicated
and connected to you —
agility of public cloud, yet
feels like home.
3 | NEW: Local
Behind the firewall for the
most sensitive workloads.
Seamless Experience
Regardless of which
combination you choose,
you can expect a single,
seamless experience.

35. CONNECT WITH US:
Flexible options – Public Cloud apps
35
Third-party hosted
and operated
Client Site
Client
data center
Managed IT
Hosted private cloud
Managed
private cloud
Client
Shared cloud services
Client A Client B
Public cloud services
A
Users
B
Client Site/Private Public Cloud
HybridIT is provided “as a service,” over an intranet,
within the client and behind the firewall
IT activities / functions are provided “as a
service,” over the Internet
Third-party operated
On Premises IBM BlueMix
IBM Connections
Cloud

36. CONNECT WITH US:
Public Cloud Services
Useful for …
 Expand capabilities for users
 Access to the latest features
Deployment
 None
 Hybrid options
Licensing
 Monthly User Subscriptions
Public cloud services
A
Users
B
IBM Connections
Cloud

37. CONNECT WITH US:
IBM Verse
Public | Copyright © 2015 Prolifics 37

38. CONNECT WITH US:
IBM SaaS Solutions
Over 100 Software as a Service solutions to meet your needs.

39. CONNECT WITH US:
Prolifics can help you!
Architecture and Design
 Business assessment and advisory services
 System architecture and design
Deployment and Development
 Infrastructure and integration services
 Business, mobile, and web application services
System Testing
 Full system testing, verification, and validation services
Purchasing
 Software licensing, system procurement, and cloud
accounts

40. CONNECT WITH US:
Questions and Answers
Public | Copyright © 2015 Prolifics 40
www.prolifics.com
+1 770 380 2313
Handly.Cameron@prolifics.com