1. 2H2016
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2. What is CCG?
2
Overview
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A STUDENT-RUN CONSULTING FIRM
TIMELINE
Mission Statement:
Empowering students to think creatively and solve
challenging problems to create value for our
partners
• 25 active consultants from Claremont McKenna College, Claremont, CA
• Student-run, for-profit consulting firm → closed client projects worth $16,000+ in ‘15-’16 year
• Advised by consultants from BCG, Accenture, Alvarez & Marsal, and Optimity Advisors

3. • We recruit the best.
• CMC has a ~9% acceptance rate.
• CCG has a ~10% acceptance rate.
• We employ problem-solvers with an analytical bent.
• We are more than just consultants.
• We are Entrepreneurs, Coders, Investors, Artists, Athletes. Our diverse base of individuals
allows us to tackle problems multidimensionally.
• Our thinking is multidisciplinary.
• We employ mindsets across many disciplines: accounting/finance, computer
science/software development, entrepreneurship, math/science, and sales/marketing.
3
Who We Are
Early Access to Elite Talent
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And we’ve had the opportunity to learn from the best.
CCG
Top 9% Top 0.9%
CCG
CMC
Students
CMC
Applicants

4. 4
Our Group’s Experience
Who We Are
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Investment
Banking Consulting Technology
Financial
Services
Our Current Consultants’ Professional Experience
Our Advisors

5. Adding Value
5
Why Work with CCG?
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We have helped a range of clients, from early-
stage startups to large corporations. Let us help
you.
01
We value professionalism.
• We recruit members with professional experience--and foster it with our
culture.
• Our standard is to get things done quickly, efficiently, and thoroughly.
02
Our teams are self-sufficient.
• Your time is valuable. Our apt consultants operate autonomously, and our
organizational leadership will minimize your micromanaging.
03
We cater to your needs.
• We realize business demands come first. We work on a need-to-do basis.
• Our teams adapt and consistently produce, regardless of the variance or
scale of workload.

6. What CCG Provides
6
Adding Value
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Go-To-Market Strategies
Search Engine
Optimization
A/B Testing
Web Analytics
Social Media Growth
Market & economic research
and analysis
Data analysis &
presentation
Proprietary
Research
CRM
Implementation
Content Creation (e.g.
Website, Social Media)
How CCG makes
sure your
investment is NPV
Positive
CCG provides a broad and expanding array of professional services.

7. Why Work with CCG
7Adding Value
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01
Committed to problem solving
• CCG is driven by a passion to develop systematic solutions to
strategic problems.
02
Adapt to inconsistent project streams
• We understand work is done on a need-to-do basis.
• No matter the variance or scale of workload, our teams adapt and
consistently produce.
03
Prepared to tackle the range of problems that come with growth
• Diversity of project teams provides a variety of perspectives to
generate creative solutions.
04
Passionate about fostering growth
• As an entrepreneurial organization ourselves, we understand the
challenges of growth and are eager to help you forge your way.

8. What CCG Provides
8
Adding Value
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Search Engine Optimization
(SEO)
Web Analytics
A/B Testing
Go-To-Market
Strategies
Turnkey Social Media
Management
Market & economic research
and analysis
Data analysis &
presentation
Proprietary
Research
CRM
Implementation
Content Creation (e.g.
Website, Social Media)
How CCG makes
sure your
investment is NPV
Positive
How we initiate your growth How we support your growth

9. Our Consulting Process
9Adding Value
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Second step
We develop a detailed
project proposal including
goals, deliverables, timeline,
fixed pricing and an
introduction to your team.
This is an interactive process
– we work with you to make
sure the engagement is
tailored to your specific
needs.
Fourth step
We provide hard
deliverables for each
component of the project,
with an emphasis on
actionable items for your
firm.
First step
Discovery phase: phone or Skype call to find a fit
between your needs and our services. We will also come
prepared with thoughts on how we could add value to
your firm.
Third step
The CCG teams work autonomously, producing work for five hours per week. We can
scale to the project’s demands by drawing from our large group of talented consultants.
We will also update you on our work with regular calls (or visits if possible).

10. CCG’s Impact: Past and Current Clients
10Adding Value
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11. Past Project #1
11Adding Value
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01
02
03
04
Incomplete and disorganized
customer relationship database
High bounce rates on
client’s core website
Fierce competition in
search engine ranking
Decreasing ROI on YouTube
video marketing strategy
01
CRM
02
Analytics
03
SEO
Marketing
04
Seamless transition of client’s database to
new CRM system, cleaning of 200+ contacts
Redesign parts of the website
Bounce rate decreased from 60% to 35%
Average session duration increased by 50%
Surveyed 20 HNWIs to find mismatches
between target clientele preferences and
current marketing strategy
Curated and generated 7,000 words+ of new
content to ensure high ranking in search
engine results
The Problem Our Solution

12. Past Project #2
12Adding Value
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01
02
03
04
Introduction to Website Analytics
data and terminology (Client had
never seen Google Analytics data
before)
Detailed analysis of user
interaction with different
pages of website
Explanation for difference
between the interaction of direct
and referred visitors on the
product page
01
Analytics
02
Analytics
03
Research
Research
04
Google Analytics report with on website’s
most important aspects such as Viewer
Acquisition, User Flow, and Conversions
Report summarizing individual user
scrolling, clicking, and movement behavior
using Hotjar data
Conducted a survey to examine the first
impressions of potential customers when
arriving on the product page
Developed buckets of users based on
industry characteristics and used Google
Analytics data to estimate bucket size.
Client Need Our Deliverable
Creation of Viewer
Archetype and
methodology to best
serve each group

13. Contact Us
13
Co-President Jon Shaw: jshaw18@cmc.edu
Co-President Su Min Ha: sha16@cmc.edu
Learn More
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