Team Reba Marketing Presentation

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LISTING YOUR HOME
WITH TEAM REBA

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CONTENTS
MARKETING ABOUT TEAM REBATHE PROCESS

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THE PROCESS

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• LOOK ONLINE
• GET A BROKER
• GET EDUCATED
• CONSIDER OPTIONS
I’M THINKING OF SELLING
WHAT SHOULD I DO NOW? WHO SHOULD I TALK TO?
• BROKERAGE SERVICES
• ATTORNEY
• CERTIFIED PUBLIC ACCOUNTANT
• MOVING COMPANIES

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1 TIME
2 VALUE
3 BUY OR SELL FIRST
4 PREPARATIONS
STEPS TO CONSIDER
5 LEGAL
6 SERVICES TO HELP YOU
Do I have a deadline?
What is the real value of my home?
What would best suit my needs?
What should I do to get ready?
What is required of me?
What does Team Reba provide?

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PRICING CORRECTLY TO MAXIMIZE PROFITS
• WHAT IS THE VALUE RANGE?
• SELL FASTER AT THE LOWER RANGE
• SELL SLOWER AT HIGHER RANGE
• CHANGES IN MARKET
1. TIMESTEPS TO CONSIDER

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PROPERTY INTEREST LEVEL
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• CONDITION
• OVERPRICING
• LAYOUT, DESIGN, FLOW OF HOME
• NEIGHBORHOOD FACTORS
PROPERTY VALUE VARIANCES
DISPARITIES ARE CAUSED BY MANY FACTORS
aka location, location, location
Negatives: Arterial, no sidewalks, away from amenities
Positives: View, walkable neighborhood, popular locale
2. VALUE (SELLER)STEPS TO CONSIDER

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• ASSESSOR / TAX DATA
• REAL ESTATE AGENT EVALUATION
• ZILLOW.COM
• APPRAISER
• RECENT REFINANCE DATA (AUTO-VALUATION)
HOW BUYERS ASSESS THE VALUE OF YOUR HOME
2. VALUE (BUYER)STEPS TO CONSIDER

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Do I buy or sell first?
• Do I have a deadline?
• What is my equity position?
Consider reason for move/sale
• Child on the way?
• Retirement?
• Estate sale?
• New job?
• Complicating factors during showings
• Schedule, kids, relatives, pets, tenants?
• Who to notify?
PRIMARY RESIDENCE
3. BUY OR SELL FIRST?STEPS TO CONSIDER

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DO I NEED TO PREPARE MY HOUSE FOR SALE?
Are major systems being replaced?
• Roof, furnace, water heater, electrical, appliances
HONESTLY ASSESS PROPERTY CONDITION
Are any repairs needed?
• Leaks
• Damage
• Flooring
• Water Damage
Does my property need a makeover?
• De-personalizing
• Painting
• Staging
• Yardwork
4. PREPARATIONSSTEPS TO CONSIDER

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Seller’s Disclosure Statement
• General & specific property condition info
• Underground tanks, Asbestos, etc.
Carbon Monoxide Monitors
Lead based paint disclosure (1978 or older)
STATE/FEDERAL REQUIRED
Septic inspection, smoke detectors, etc.
COUNTY REQUIREMENTS
Sex offenders, new development, views, etc.
OTHER CONSIDERATIONS
5. LEGALSTEPS TO CONSIDER

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WHAT SERVICES DOES TEAM REBA OFFER?
House cleaning prior to listing
• Credit at closing
Window cleaning inside/outside
• Credit at closing
• Residential only, case by case for condos
Professional photo shoot
3D video tours
• Staging consultation
Home Warranty provided
STANDARD
Staging
• Team Reba provided
• Contracted design and install
Weekly or bi-weekly yard maintenance till closing
Repair or contractor coordinating services
Additional cleaning services as needed
CONCIERGE (Additional fees apply)
6. SERVICES TO HELP YOUSTEPS TO CONSIDER

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HOME SALE TIMELINE
PRE-LISTING LISTED AND ACTIVE UNDER CONTRACT
Schedule an appointment
Meet with Team Reba
Discuss best strategy for selling
Executed sales agreement
Property valuation
Design/staging consult
Market analysis completed
Sales price established
Professional photography taken
Professional 3D Tour taken
Marketing campaign started
Signs installed
Submitted to multiple listing service
Property website launched
Property brochure delivered
Direct mail campaign launched
Print campaigns launched
Telephone campaign started
Email campaigns started
Office preview, broker preview
Mega open house
Progressive home tours
Home warranty activated
Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Exchange keys
Do a happy dance!
Refer friends to Team Reba

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MARKETING

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92% of buyers start their search online
BUYER’S FIRST STEPS
Steps Taken:

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PROFESSIONAL STAGING
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BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
Soften & BrightenBrighten & Furnish
Declutter & FreshenBrighten & Furnish

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TYPICAL AGENT PHOTOS (Actual photos found on the MLS)
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PROFESSIONAL PHOTOS - MAKE ALL THE DIFFERENCE!
From our actual listings
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MARKETING YOUR PROPERTY - ONLINE MATERIALS
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PROPERTY WEBSITE MOBILE PROPERTY WEBSITE EMAIL BLAST
Click to open Click to open

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MARKETING YOUR PROPERTY - ONLINE MATERIALS
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3D VIRTUAL TOUR YOUTUBE VIDEO
Click to open Click to open

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MARKETING YOUR PROPERTY - SOCIAL MEDIA
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FACEBOOK TWITTER
LINKEDIN
Click to open
Click to open
Click to open

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MARKETING YOUR PROPERTY - WEBSITES
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TEAMREBA.COM & BLOG REMAX.COM
Click to open Click to open

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MARKETING YOUR PROPERTY - WEBSITES
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ZILLOW TRULIA
Click to open Click to open

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MARKETING YOUR PROPERTY - SYNDICATES
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ZILLOW.COM
TRULIA.COM
REDFIN.COM
REMAX.COM
REALTOR.COM
iHOMEFINDER.COM

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MARKETING YOUR PROPERTY - PRINTED MATERIALS
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PROPERTY FLYER POSTCARD TO NEIGHBORS

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MARKETING YOUR PROPERTY - PRINTED MATERIALS
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PROPERTY BROCHURE

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MARKETING YOUR PROPERTY - OPEN HOUSES
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VIP OPEN HOUSE

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ABOUT TEAM REBA

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REDEFINING SERVICE IN REAL ESTATE
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• You are always the center of the transaction
• Consultative approach to meet your goals
• Innovation and technology each step of the way
• High standards to ensure your satisfaction
• The team extends into our vast vendor network
• Excellence is the hallmark of our team approach
You need an agent who is professional, who listens to your needs, who will work with you exclusively and who will keep
you in the loop on all the details of your transaction. You need someone who can see the big picture to understand how
your purchase or sale will impact you - both now and in the future.
We know real estate. But what really sets us apart is that we also know numbers, and that allows us to provide you
accurate information to make smart choices based on your own financial situation. Bottom line, we're here to protect your
financial interests, and we'll do it by providing you the right tools, education and financial analysis. So whether it's your first
home or your third investment property, you can feel confident you've made the right decision.
THE TEAM REBA DIFFERENCE

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THE TEAM
Rebecca’s high energy and enthusiasm sends a charge whenever she walks into a room. And it’s this
same energy and drive she channels into getting results for her clients. Her background in high tech
sales and marketing created her well-earned reputation as a top sales performer and excellent
communicator. As the lead agent of Team Reba, she helps buyers and sellers achieve the price they’re
looking for by negotiating effectively, while always working to protect their financial interests.
Reba Haas, Realtor
Certified Luxury Home Marketing Specialist
Marissa started her career in real estate with Team Reba this past May, joining the team as a Licensed
Assistant. She graduated from Western Washington University with a degree in Business Administration.
Marissa has been in the Seattle area for 8+ years and loves living near downtown. She enjoys trying new
restaurants, yoga, hiking and watching football. Her business background, along with strong work ethic,
problem solving skills and love for helping people makes her a great asset to our team.
Marissa Kleist
Licensed Agent, Realtor

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THE TEAM (CONTINUED)
Jessica’s background in marketing and sales is an ideal match for her role as client care and outreach
coordinator. Jessica is instrumental in identifying exactly what each client needs at the beginning of
their transaction, and she connects them with a wide variety of resources to refine their process and
put them on the right path. Jessica’s support is critical to the busy Team Reba office. She works in
conjunction with the agents of Team Reba to ensure that every client’s experience with our team
exceeds expectations.
Jessica Ahern
Client Coordinator
Jennifer comes to Team Reba with an extensive resume of customer service and legal work. Over the
last five years, she worked as a paralegal, which exposed her to a high degree of professionalism,
administrative savvy, and working with countless contracts and lease agreements. In her opinion, real
estate offers a perfect mix of business and administrative work – work that she loves doing – and
working with people, which is what makes work meaningful. Just recently, Jennifer passed the Broker’s
Exam for WA State. Jennifer is a valuable asset as the Real Estate Office Assistant to Team Reba.
Jennifer Miyamoto
Assistant for Team Reba

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THE TEAM (CONTINUED)
Russ comes to Team Reba following 8 years specializing in real estate marketing. Previously the
Marketing Director of one of San Francisco’s most prominent boutique brokerages, he oversaw and
managed all marketing initiatives for 50+ agents and two offices. From there Russ went on to become
the Assistant and Marketing Coordinator for two of San Francisco’s top producing agents at Sotheby’s
International Realty. Now as part of Team Reba, Russ is excited to implement the knowledge he has
learned in marketing brokerages, individual properties, and agents to further grow the business of this
extraordinary Seattle team.
Russell Woods
Marketing Coordinator
Angela steps in to make sure all the T’s are crossed and I’s are dotted so that your transaction is
handled with the utmost quality. With her knack of attention to detail and her 10+ years in the real estate
industry, she is the perfect point person for all transactions within Team Reba. She provides support to
Team Reba agents and clients with a wide range of real estate, organizational and administrative
services. Her goal is to assure that every transaction is smooth and that all clients are informed of every
step in the process, whether as a seller, buyer or investor.
Angela Reeves
Transaction & Listing Coordinator

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REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS - ZILLOW
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— “I have sold and purchased many houses over my lifetime. Reba
and her team continually wowed my husband and me with their
professionalism and knowledge. In addition to listing and
marketing our home, Reba advised us how to ready our home
and identified capable companies for each service and
coordinated the appointments. I have never worked with a
realtor that provided this much support. We could not be more
satisfied.”
— “I have had the pleasure of working with Reba for Two home
purchases in the past 5 years and would strongly recommend
her to anyone looking to buy or sell their home or property. She
is incredibly dedicated to her profession and her expertise in
the field has helped guide my family and I into wonderful
homes. She is very efficient and communicates throughout the
entire process. I could not imagine working with anyone else!“
— “Reba and her team were amazing. I had an agent for 6 months
prior to Team Reba and she didn't do much to sell my home
other than open houses and price drops. I became frustrated
and fired this agent. During my initial meeting with Reba I was
very impressed! She came over with market analysis, as well as
a marketing plan for how to sell my home. She didn't sugarcoat
anything for me - she let me know what to expect and what I
needed to do to sell my home. She was realistic in what I could
expect to make on the profits. She listed my home and within 6
days I had an offer. I was amazed and very impressed. I would
high recommend Reba for anyone buying or selling a home!”
— “Short Answer: You need Reba.Longer Answer: My place sat on
the market for over 3 months in a 'hot sellers market'. It was
generating little interest even after a substantial price drop. No
staging, poor photos, etc. Reba's friend, Tamara, at Koss
Property Management, recommended Reba and in one week
we had a full-priced offer. Thanks to Reba and her team and
Tamara at Koss Property Management. I would recommend
them with no hesitation.”
View all Zillow reviews

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REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS - YELP
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— “Reba is just one phenomenal gal. She is so personable,
knowledgeable, intuitive, and a pleasure to work with. If you
need a realtor, she is the one. Great radio shows as well.”
— “Rebecca was wonderful and insanely patient and helpful. We
looked at dozens of places as I was being very picky on what I
wanted for what I could afford. Super friendly and a pleasure
to talk to. Always had answers or was willing to find answers
to my questions. Buying a home is a big commitment and can
be stressful. Rebecca made it an overall pleasant experience. I
really enjoyed working with her and would again.”
— “Reba is one of the best realtors that we have met . She has
tons of experience ,in addition to a great work ethic, and
demands that from everybody in her team. She stays in
constant communication with you and with the seller's agent,
making sure that you get the best deal. As first time home
buyers we were really surprised that our transaction felt like a
breeze and that is because we worked with the BEST OF THE
BEST. I would definitely recommend Reba Haas and her
partners (Eric Aasness and James Rupp - Home Inspection),
especially if you are a first time home buyer. In case you are
not a newbie, you will be even more satisfied when you see
the difference between a regular realtor and an exceptional
realtor like Reba Haas!”
— “For many years now Rebecca Haas has been referring her
clients to me for my property management and leasing
services. She has always been very professional and great to
work with. All of her clients who have worked with both of us,
have always praised Reba for her knowledge and great
customer service. Her attention to detail is fantastic and she
always seems to go the extra mile for her clients. I would
highly recommend her to anyone considering selling their
home or looking to purchase a new home. There are a lot of
real estate agents in the business, and she exceeds all
expectations.”
View all Yelp reviews

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Case Study #1 - 5838 Seward Park Ave S, Seattle
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We freshened the property, with Reba personally spending hours painting & fixing the
finish on kitchen cabinets, staging the property and even popping popcorn for that finished
look. *Pro tip - mix cranberry juice and water when staging wine glasses.
SAT ON THE MARKET FOR A YEAR
The property sat on the market without receiving much attention.
The owner decided to switch to Team Reba.
SOLD IN 30 DAYS WITH TEAM REBA
IN A DOWN MARKET
Before
After

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Case Study #2 - 3814 SW 326th St Federal Way
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We freshened the staging, added $5k to the closing for the buyer to add a new roof which
we found to be a major factor for buyers considering the property.
6 MONTHS ON MARKET WITHOUT SELLING
The property sat on the market without receiving much attention.
The owner decided to switch to Team Reba. SOLD IN 6 DAYS WITH TEAM REBA
Before
After

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Case Study #2 - 1723 13th Ave S #101
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The seller switched over to us, we staged the property and marketed it well. Within 6 days
we received an offer for $16,000 more than the original listing price.
4 MONTHS ON MARKET WITHOUT SELLING
After multiple price reductions, the property received one offer from
an investor who wanted to negotiate the price down even further. SOLD IN 6 DAYS WITH TEAM REBA
Before
After

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GIVING BACK TO OUR COMMUNITY
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WE BELIEVE IN A PHILOSOPHY OF GIVING BACK
Thank you for allowing us to donate on your behalf…
SEATTLE CHILDREN’S HOSPITAL
C.H.I.L.D
PUGET SOUND HONOR FLIGHT
TREE HOUSE SEATTLE
SEATTLE HUMANE SOCIETY
M.I.B. AGENTS
HABITAT FOR HUMANITY
RENTON CHAMBER OF COMMERCE
RENTON TEACHERS ASSOCIATION
THE MOYERS FOUNDATION
AMNESTY INTERNATIONAL
RENTON TECHNICAL COLLEGE FOUNDATION
SEATTLE ANIMAL SHELTER
SHADOW HABITAT
SUSAN G. KOMEN FOR THE CURE
WORLD WILDLIFE FOUNDATION

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TEAM REBA SALES - 2012-2017
CLICK TO VIEW DIGITAL MAP

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OPEN HOUSE WITH TEAM REBA RADIO SHOW
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Click to open
Click to open

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LET’S CONNECT!
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www.youtube.com/channel/
UCQkRbsfJNHLz24B8W36oOVg
YOUTUBE
www.linkedin.com/in/rebeccahaas
LINKEDIN
www.pinterest.com/rebahaas
PINTEREST
www.facebook.com/teamreba/
FACEBOOK
www.twitter.com/teamreba
TWITTER
INSTAGRAM
www.instagram.com/teamrebarealestate

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CERTIFIED LUXURY HOME MARKETING SPECIALIST
206-910-3429 REBA@TEAMREBA.COM
TEAMREBA.COM
REBA HAAS, BROKER
TEAM REBA OF RE/MAX METRO REALTY
THANK YOU
QUESTIONS?
@TeamReba @TeamReba