1. THE
GAME
OF SUBJECTIVE OBSERVATIONS
HIGHLY
OPPOSITES
by dré labre

2. FIRSTLY
WHO IS THIS GUY?

3. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?

4. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,

5. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,
A FLASH DEVELOPER & AN ART DIRECTOR.

6. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,
A FLASH DEVELOPER & AN ART DIRECTOR.

7. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,
A FLASH DEVELOPER & AN ART DIRECTOR.
CREATIVE DIRECTOR AT TRIBAL DDB, BLOGGER,

8. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,
A FLASH DEVELOPER & AN ART DIRECTOR.
CREATIVE DIRECTOR AT TRIBAL DDB, BLOGGER,
A MUSICIAN, A DISC GOLF NERD, AN APPLE FANBOY,

9. FIRSTLY
WHO IS MODELER, A CD-ROM DEVELOPER,
I USED TO BE A 3D
THIS GUY?
A QTVR PHOTOGRAPHER, A LINGO SCRIPTER,
A FLASH DEVELOPER & AN ART DIRECTOR.
CREATIVE DIRECTOR AT TRIBAL DDB, BLOGGER,
A MUSICIAN, A DISC GOLF NERD, AN APPLE FANBOY,
A CONTRARIAN.

10. BACK TO THE
PROGRAM GAME OF OPPOSITES
A LITTLE MORE ABOUT THE

11. HOW I
DISCOVERED IT
MAY 1st REBOOT 2001

12. HOW I
DISCOVERED IT
MAY 1st REBOOT 2001
SOLID COLOURS
PIXEL FONTS
45° ARROWS

13. HOW I
DISCOVERED IT
MAY 1st REBOOT 2001
SOLID COLOURS
PIXEL FONTS VS.
45° ARROWS

14. HOW I
DISCOVERED IT
MAY 1st REBOOT 2001
SOLID COLOURS TEXTURES
PIXEL FONTS VS. SERIF FONTS
45° ARROWS ORNAMENTS

15. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT

16. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW
CPU SPEED
SCREEN SIZE

17. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW
CPU SPEED »
SCREEN SIZE

18. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW
CPU SPEED »
SCREEN SIZE

19. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW FASTER
CPU SPEED »
SCREEN SIZE

20. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW FASTER BIGGER
CPU SPEED »
SCREEN SIZE

21. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW
CPU SPEED »
SCREEN SIZE

22. HOW I
MISSEDLAUNCH IN 5-8 YEARS
SITE DESIGNED TO
IT
MOORE’S LAW
CPU SPEED » SLOWER
SCREEN SIZE
SMALLER

23. RULES
TOFREE TO RE-INTERPRET AS DESIRED
FEEL
THE GAME

24. RULES
TOFREE TO RE-INTERPRET AS DESIRED
FEEL
THE GAME
STEP 1
PICK A TREND

25. RULES
TOFREE TO RE-INTERPRET AS DESIRED
FEEL
THE GAME
STEP 1 STEP 2
PICK A TREND DECONSTRUCT

26. RULES
TOFREE TO RE-INTERPRET AS DESIRED
FEEL
THE GAME
STEP 1 STEP 2 STEP 3
PICK A TREND DECONSTRUCT PICK ONE TRAIT

27. RULES
TOFREE TO RE-INTERPRET AS DESIRED
FEEL
THE GAME
STEP 1 STEP 2 STEP 3
PICK A TREND DECONSTRUCT PICK ONE TRAIT
STEP 4
DO THE OPPOSITE

28. WHY PLAY
THIS GAME?

29. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE

30. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE

31. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK

32. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE

33. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE
DEVELOP A STRATEGY

34. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE
DEVELOP A STRATEGY
IMPRESS YOUR FRIENDS

35. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE
DEVELOP A STRATEGY
IMPRESS YOUR FRIENDS
PICK-UP CHICKS

36. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE
DEVELOP A STRATEGY
IMPRESS YOUR FRIENDS
PICK-UP CHICKS
FOR SHITS AND GIGGLES

37. WHY PLAY
THIS GAME?
IT’S A CREATIVE EXERCISE
STAY IN CREATIVE SHAPE
USE IT TO OVERCOME WRITER’S BLOCK
PREDICT THE FUTURE
DEVELOP A STRATEGY
IMPRESS YOUR FRIENDS
PICK-UP CHICKS
FOR SHITS AND GIGGLES
CUZ YOU’RE BORED

38. LET’S PLAY IT NOW

39. NOT HOW IT CAN BE APPLIED
LET’S SEE
SO FAST
TO POP MUSIC FIRST

40. 1990: BOY BANDSINNOCENT
CLEAN CUT MANUFACTURED IMAGE-CENTRIC

41. 1990: BOY BANDSINNOCENT
CLEAN CUT MANUFACTURED IMAGE-CENTRIC

42. 1992: GRUNGEDISTORTED SCREAM
CHAOTIC AGGRESSIVE LOUD ANGRY

43. 1992: GRUNGEDISTORTED SCREAM
CHAOTIC AGGRESSIVE LOUD ANGRY

44. 1996: LILITHEMPOWERED THOUGHTFU
DELICATE FEMININE ACOUSTIC
FAIR

45. 1996: LILITHEMPOWERED THOUGHTFU
DELICATE FEMININE ACOUSTIC
FAIR

46. 1997: ELECTRONICACRAFT
RHYTHMIC SYNTHETIC INSTRUMENTAL PHYSICAL

47. 1997: ELECTRONICACRAFT
RHYTHMIC SYNTHETIC INSTRUMENTAL PHYSICAL

48. 2001: POP RAP CONTROVERSIA
LYRICAL SPOKEN ENERGETIC PRODUCED

49. 2001: POP RAP CONTROVERSIA
LYRICAL SPOKEN ENERGETIC PRODUCED

50. 2006: CANDY PUNK
MELODIC POPPY VOCAL ENERGETIC MINDLESS FAMILIAR

51. 2006: CANDY PUNK
MELODIC POPPY VOCAL ENERGETIC MINDLESS FAMILIAR

52. 2007: NEGATIVE IMAGE-CONSCIOUS SA
EM0 /:(
DARK OVERDRAMATIC

53. 2007: NEGATIVE IMAGE-CONSCIOUS SA
EM0 /:(
DARK OVERDRAMATIC

54. 2009: ELECTRO PERCUSSIVE
UPBEAT STACCATO ANTHEMIC ELECTRONIC

55. 2009: ELECTRO PERCUSSIVE
UPBEAT STACCATO ANTHEMIC ELECTRONIC

56. NEXT: BACK 2PERFORMED NATURAL
ROOTSY FOLKSY ROCKY POETIC
BASICS?

57. AUDIENCE
PARTICIPATION TO PICK APART
LET’S CHOOSE SOMETHING RELEVANT

58. AUDIENCE
PARTICIPATION TO PICK APART
LET’S CHOOSE SOMETHING RELEVANT
SOCIAL MEDIA:

59. AUDIENCE
PARTICIPATION
SOCIAL MEDIA:

60. AUDIENCE
PARTICIPATION
WHAT ARE SOME OF IT’S TRAITS
SOCIAL MEDIA:

61. AUDIENCE
PARTICIPATION
WHAT ARE SOME OF IT’S TRAITS
SOCIAL MEDIA: MYSPACE TWITTER FACEBOOK LINKEDIN
FRIENDS FOLLOWERS FANS BUDDIES CONTACTS GUESTS
PHOTOS VIDEOSMUSICSLIDESHOWSSTATUSINVITES
OPENSOURCE COLLABORATION REMIX MASHUP MASHUP
TRANSPARENT COMMON NEUTRAL ACCESSIBLE PUBLIC

62. AUDIENCE
PARTICIPATION
LET’S FLIP ONE OF THESE TRAITS AROUND
THE PART WHERE WE FREESTYLE

63. WHO MAKES STUFF
COOL

64. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS

65. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD

66. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD
EARLY MAJORITY FIRST WAVE OF MASSES

67. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD
EARLY MAJORITY FIRST WAVE OF MASSES
LATE MAJORITY LATTER WAVE OF MASSES

68. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD
EARLY MAJORITY FIRST WAVE OF MASSES
LATE MAJORITY LATTER WAVE OF MASSES
LAGGARDS THOSE WHO DON’T REALLY CARE

69. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD
EARLY MAJORITY FIRST WAVE OF MASSES
LATE MAJORITY LATTER WAVE OF MASSES
LAGGARDS THOSE WHO DON’T REALLY CARE

70. WHO MAKES STUFF
COOL START THE TREND
INFLUENCERS
EARLY ADOPTERS SPREAD THE WORD
EARLY MAJORITY FIRST WAVE OF MASSES
LATE MAJORITY LATTER WAVE OF MASSES
LAGGARDS THOSE WHO DON’T REALLY CARE
INFLUENCERS GET BORED & GO ELSEWHERE

71. WHAT IF
THE BUBBLE BURSTS
IT’S ALREADY STARTING TO DEFLATE

72. PLAYING OUT
SCENARIOS

73. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR

74. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE

75. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY

76. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA

77. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA
SOCIAL NETWORKING SELECTIVE NETWORKING

78. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA
SOCIAL NETWORKING SELECTIVE NETWORKING
AUGMENTED REALITY PLAIN OLD REALITY

79. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA
SOCIAL NETWORKING SELECTIVE NETWORKING
AUGMENTED REALITY PLAIN OLD REALITY
VIRTUAL REALITY IRL

80. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA
SOCIAL NETWORKING SELECTIVE NETWORKING
AUGMENTED REALITY PLAIN OLD REALITY
VIRTUAL REALITY IRL
LOL HA HA HA!!!

81. PLAYING OUT
SCENARIOS
MOBILE SEEN AS AN ANCHOR
TWITTER SIGNAL LOST IN NOISE
TRANSPARENCY PRIVACY
CLOUD COMPUTING PHYSICAL DATA
SOCIAL NETWORKING SELECTIVE NETWORKING
AUGMENTED REALITY PLAIN OLD REALITY
VIRTUAL REALITY IRL
LOL HA HA HA!!!

82. IT’S HAPPENING
OR IT’S NOT

83. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES

84. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES
NEW IDEAS

85. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES
NEW IDEAS
NOT BASED ON TECHNOLOGY

86. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES
NEW IDEAS
NOT BASED ON TECHNOLOGY
BASED ON HUMAN INSIGHT, DESIRES & NEEDS

87. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES
NEW IDEAS
NOT BASED ON TECHNOLOGY
BASED ON HUMAN INSIGHT, DESIRES & NEEDS
SOMETIMES THAT NEED IS – QUITE SIMPLY –

88. IT’S HAPPENING
OR IT’S NOTMAY LEAD TO
RE-IMAGINED POSSIBILITIES
NEW IDEAS
NOT BASED ON TECHNOLOGY
BASED ON HUMAN INSIGHT, DESIRES & NEEDS
SOMETIMES THAT NEED IS – QUITE SIMPLY –
THE NEED TO STAND OUT.

89. KTHXBAI

90. KTHXBAI
LINKED.COM/DRELABRE

91. KTHXBAI
LINKED.COM/DRELABRE
TWITTER.COM/DRELABRE