Datamonitor's Oral Hygiene in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Oral Hygiene in the United Kingdom's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Oral Hygiene in the United Kingdom* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe Oral hygiene market consists of retail sales of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.For the purpose of this report Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.

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Oral Hygiene in the United Kingdom
Published on October 2010
Report Summary
Datamonitor's Oral Hygiene in the United Kingdom industry profile is an essential resource for top-level data and analysis covering
the Oral Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and
competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Oral Hygiene in the United Kingdom's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Oral Hygiene in the United Kingdom
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer and/or brand
* Also features market breakdown by distribution channel
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
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The Oral hygiene market consists of retail sales of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is
valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this
report have been calculated using 2009 annual average exchange rates.
For the purpose of this report Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands,
Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Colgate-Palmolive Company 22
GlaxoSmithKline Plc 27
The Procter & Gamble Company 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
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Table 1: United Kingdom oral hygiene market value: $ million, 2005'09 10
Table 2: United Kingdom oral hygiene market volume: million units, 2005'09 11
Table 3: United Kingdom oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: United Kingdom oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: United Kingdom oral hygiene market share: % share, by value, 2009 14
Table 6: Colgate-Palmolive Company: key facts 22
Table 7: Colgate-Palmolive Company: key financials ($) 25
Table 8: Colgate-Palmolive Company: key financial ratios 25
Table 9: GlaxoSmithKline Plc: key facts 27
Table 10: GlaxoSmithKline Plc: key financials ($) 29
Table 11: GlaxoSmithKline Plc: key financials (£) 29
Table 12: GlaxoSmithKline Plc: key financial ratios 29
Table 13: The Procter & Gamble Company: key facts 31
Table 14: The Procter & Gamble Company: key financials ($) 34
Table 15: The Procter & Gamble Company: key financial ratios 34
Table 16: United Kingdom oral hygiene market distribution: % share, by value, 2009 36
Table 17: United Kingdom oral hygiene market value forecast: $ million, 2009'14 37
Table 18: United Kingdom oral hygiene market volume forecast: million units, 2009'14 38
Table 19: United Kingdom size of population (million), 2005'09 39
Table 20: United Kingdom gdp (constant 2000 prices, $ billion), 2005'09 39
Table 21: United Kingdom gdp (current prices, $ billion), 2005'09 39
Table 22: United Kingdom inflation, 2005'09 40
Table 23: United Kingdom consumer price index (absolute), 2005'09 40
Table 24: United Kingdom exchange rate, 2005'09 40
LIST OF FIGURES
Figure 1: United Kingdom oral hygiene market value: $ million, 2005'09 10
Figure 2: United Kingdom oral hygiene market volume: million units, 2005'09 11
Figure 3: United Kingdom oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: United Kingdom oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: United Kingdom oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in the United Kingdom, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in the United Kingdom, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in the United Kingdom, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in the United Kingdom, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in the United Kingdom, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in the United Kingdom, 2009 21
Figure 12: Colgate-Palmolive Company: revenues & profitability 26
Figure 13: Colgate-Palmolive Company: assets & liabilities 26
Figure 14: GlaxoSmithKline Plc: revenues & profitability 30
Figure 15: GlaxoSmithKline Plc: assets & liabilities 30
Figure 16: The Procter & Gamble Company: revenues & profitability 35
Figure 17: The Procter & Gamble Company: assets & liabilities 35
Figure 18: United Kingdom oral hygiene market distribution: % share, by value, 2009 36
Figure 19: United Kingdom oral hygiene market value forecast: $ million, 2009'14 37
Figure 20: United Kingdom oral hygiene market volume forecast: million units, 2009'14 38
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