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The new report, ‘CRM Market in India’, states that over the years CRM has evolved from point solution to 360 degree enterprise-wide initiative in India. As of now, CRM implementation in India is mainly focused on marketing & campaign management. CRM market is witnessing a steady growth with an increasing trend of expenditure on CRM across the world. In India, on-premise solutions have higher traction than cloud solutions unlike developed nations such as United States and United Kingdom.
2. Executive Summary
Market
CRM market in India is valued at around INR xx bn in 2012 and is estimated to grow at a CAGR of around xx%
between 20‐‐ to 20‐‐
xx stands out as the largest procurer in the CRM market in India
xx are the major implemented CRM solutions followed by xx etc
Drivers
– Improved Customer Relationship & Operational
Challenges
– Implementation & Operational Cost
Drivers &
Challenges
p p p
Improvement
– Global Competence
– Significant Cost Reduction
– Technologically Sound Manpower
p p
– Lack of Awareness of True Benefits
Trends
Demand for Transparency
Emergence of Mobile CRM
Introduction of Social CRM
Rising Cloud based CRM Adoption
Competition
Major Players
Company A Company B Company C
2
Company D Company E Company F
CRM MARKET IN INDIA 2013.PPT
8. CRM adoption by SMBs is facilitated by both private players
and…
CRM Adoption – SMBs (2/3)
• xx
~xx mn xx mn ~xx mn xx mnTechnology ready
addressable market
Technology ready
addressable marketaddressable market addressable market
xxSMBs in India currently have Web sites
xxSMBs have Internet access
Addressable
Market SMB
Segments
xx
xx
xx
8CRM MARKET IN INDIA 2013.PPT
xxSMBs using personal computers
Segments
xx
xx
17. Public: Foreign Company – Company A (1/4)
Company Information Offices and Centres – India
Corporate Address xx
Tel No. xx
Fax No. xx
Website xx
Year of Incorporation xx
Products and Services
Ticker Symbol xx
Stock Exchange xx
Head OfficePune
Key People
Name Designation
Category Products/Services
xx xx
Name Designation
17
Note: The list of products and services is not exhaustive
CRM MARKET IN INDIA 2013.PPT
18. i i l S h K i
Public: Foreign Company – Company A (2/4)
Financial Snapshot Key Ratios
Particulars
y‐o‐y change
(2012‐11)
2012 2011 2010 2009
Profitability Ratios
Operating Margin 0.87 13.57% 12.70% 13.72% 13.47%
Net Profit/LossTotal Income
172,405.7
156,250.3
134,680.1138,612.8
150 000
200,000 30000
INR mnINR mn
Net Margin 1.11 12.00% 10.89% 11.49% 11.32%
Profit Before Tax Margin 1.11 13.54% 12.43% 12.88% 12.71%
Return on Equity 1.44 12.90% 11.47% 10.65% 10.15%
Return on Capital Employed 1.21 12.36% 11.15% 10.81% 10.44%
Return on Working Capital 3.59 45.36% 41.77% 33.43% 30.76%
Return on Assets 0.80 9.53% 8.72% 8.51% 8.97%
134,680.1
0
50,000
100,000
150,000
0
10000
20000
20‐‐20‐‐20‐‐20‐‐
Financial Summary
• The company earned a net profit of INR 20,687.9 mn in FY
2012, as compared to net profit of INR 17,012.6 mn in FY 2011
• The company reported total income of INR 172,405.7 mn in FY
Return on Fixed Assets 2.73 159.22% 156.49% 158.91% 138.78%
Cost Ratios
Operating costs (% of Sales) ‐0.90 86.37% 87.28% 86.25% 86.44%
Administration costs (% of
Sales)
0.19 13.08% 12.89% 12.52% 12.03%
Interest costs (% of Sales) 0.01 0.10% 0.09% 0.11% 0.27%
2012, registering an increase of 10.3% over FY 2011
• The company earned an operating margin of 13.6% in FY 2012,
an increase of 0.87 percentage points over FY 2011
• The company reported debt to equity ratio of 0.07 in FY 2012,
a decrease of 20.3 per cent over FY 2011
Interest costs (% of Sales) % % % %
Liquidity Ratios
Current Ratio ‐2.14% 1.92 1.96 2.20 3.07
Cash Ratio ‐9.57% 1.05 1.16 1.40 1.92
Leverage Ratios
Debt to Equity Ratio ‐20.32% 0.07 0.08 0.06 0.00
b i l i
a decrease of 20.3 per cent over FY 2011
Key Financial Performance Indicators
Indicators Value (16/05/2013)
Market Capitalization (INR mn) xx
Total Enterprise Value (INR mn) xx
Debt to Capital Ratio ‐19.05% 0.06 0.08 0.06 0.00
Interest Coverage Ratio ‐0.68% 139.39 140.34 130.94 49.34
Efficiency Ratios
Fixed Asset Turnover ‐4.99% 11.68 12.30 11.55 10.24
Asset Turnover 1.99% 0.70 0.69 0.62 0.66
Current Asset Turnover ‐0.91% 1.59 1.61 1.33 1.53
18
EPS (INR) ‐ 20/05/2013 xx
PE Ratio (Absolute) ‐ 20/05/2013 xx
Working Capital Turnover 1.40% 3.33 3.28 2.43 2.27
Capital Employed Turnover 3.46% 1.00 0.97 0.87 0.89
Improved DeclineNote: Financials of the parent company (Amdocs Ltd. NYSE:DOX) has been provided
CRM MARKET IN INDIA 2013.PPT
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