Ambush Marketing, Examples, Advantages and Power of Ambush Marketing Presented by Rishita Shyam, Saikat Ghosh and Rishav Pandey

2. Presented By:
Rishita Shyam
Rishav Pandey
Saikat Ghosh
THE POWER OF
AMBUSH MARKETING

3. How It All Began

4. Winter Olympics, 1992

6. Features Of Ambush Marketing
 It Is An Aerial Of Advertising
 Parasitic Marketing
 Cost Effective
 Creates Brand Awareness

7. Why Ambush Marketing?
 Generates Buzz In The Media
 Unconventional
 Quirky & Fun
 Ensures Uniqueness

11. Advantages Of Ambush Marketing
 Cheap
 Target the audience easily
 Creative
 Get on television easily

14. Official Sponsors
• Pepsi
• Hutch
• LG
• Hero Honda
• Set Max & DD
Ambushers
• Coca Cola
• Reliance InfoTech
• Samsung
• Bajaj
• ESPN & Stars
Sport

16. Power Of Ambush Marketing
 Brand Poaching
 Quick Brand Awareness
 Cost Efficient
 Increasing Cost of Sponsorship
 Transgression on the intellectual property rights

17.  BMW registered a rise of 5.6% in sales
 There was a lot of buzz in Social Media
 They received a lot of exposure in Print Media

19. V/S
 According to Chartered Institute of Marketing
 Out of 100 people 33% of respondents
 Thought Pepsi to be a better brand than Coca Cola

20. V/S