2. NewDoor Marketing
As a marketing firm in an increasingly fragmented world our job is to create remarkable experiences. We
do this by bringing together Strategic Thinkers, Story Tellers and Artisans to help our clients engage their
customers.
NewDoor Marketing is a passionate, client-focused strategic marketing firm that specializes in marketing
strategy, distinctive branding, market intelligence, public relations, advertising and creative design. We
understand that clients want to pay for smart, productive people, not bureaucracy, expensive offices or
fancy lunches. We have no layers of front-line people, so as a client you work directly with the principals,
strategists and creative’s.

3. NewDoor Marketing
When we opened our doors in 1997 we set out to create a marketing firm based on 5 core values:
1 - To continually provide results-oriented marketing
2 - To strive in developing long term client relationships
3 - To provide a positive, motivating and rewarding work environment
4 - To share custody of our clients: brands, successes and set backs
5 - To be passionate about work, life and engage new experiences
To date we have worked with over 100 clients in 12 countries, we have launched new business concepts,
developed award winning advertising, discovered marketing problems and created marketing
opportunities, we have managed client reputations and helped clients grow from small local firms to large
national corporations and have managed dozens of client brands.
This is the value that NewDoor Marketing is offers.

4. MISSION
NewDoor Marketing provides results-oriented marketing programs designed to delight clients by exceed
expectations and provide lasting value.
VISION
NewDoor Marketing is dedicated to providing our clients with results-oriented marketing, an exceptional
client experience and remarkable outcomes. We are committed to building a financially strong company
with long-term client relationships, a positive reputation and providing great value.
WHAT WE DO
1 - We help companies understand who they are
2 - We help companies understand why people should want to do business with them
3 - We package our clients so that their prospects/customers want to do business with them
4 - We develop results-oriented marketing programs
5 - We measure programs through key performance indicators and critical success factors

5. Clients
It takes a great client relationship to develop effective marketing. Trust, commitment and focused efforts are
paramount to achieving outstanding communications.
NewDoor Marketing has experience in developing marketing and branding with a diverse group of clients, ranging
from manufacturing and construction companies to environmental and energy firms. As we have developed long-
term relationships with all our clients, it may be helpful for you to talk directly to one of them about our work:
Partial Client List:
Canadian Hydro Developers (Renewable Energy) Calgary Board of Education (School Board)
Work Comp. Tech Ltd. (Disability Management ) Zentra Computer Technologies (Computer Data Centres)
FLATIRON Constructors (Infrastructure Developers) Kuypers Design Group (Kitchen & Bath Architect)
Sunridge Mall (Retail Centre) Stoney Trail Group (Calgary Ring Road)
RockHound Technologies (Oilfield Tools) Mercado Capital (Equipment Capital)
Mountain View Seniors'’ Housing (Seniors homes) Calgary Regional Health CHRA (Health Authority)
University of Fairbanks Alaska (Post Secondary Education) Royop Corporation (Property Developer)
Arrowhead Water Products Ltd. (Drinking Water) Chinook College (Continuing Education)
Shell Canada (Energy) GE Harris (Energy Control Systems)
Silicon Graphics Canada –SGI (Computer Hardware) Platinum Communications (Wireless Internet)
Eyelogic Systems Inc. (Optical Testing Software) Interlock Containment (Environmental Protection)
TemproTec Inc. (Thermo Fabrics) Qualico Group/NuVista Homes (Developer / Home Builder)
Maritime Life (Flexcare Health Insurance)

6. Capabilities
We believe marketing requires more than a swish logo, a nice brochure and a fancy website. Marketing is about
understanding your clients and creating a bond that leads to increased profits.
It takes a compelling idea and strong implementation to create a relationship with your customers and get
them to buy. Unless your marketing contains that compelling idea, it might as well be invisible, and unless
great ideas are implemented correctly, they may as well not exist at all.
our service List includes:
Marketing strategy Mission & vision
Market research & consumer insight Advertising & media planning
Public relations & media training Change management
Brand development Culture & internal communications
Recruitment advertising SEO, online marketing
Inbound marketing Graphic design
Interactive & web site development

7. Case Study #1
GE Harris – Energy Control Systems
Project Overview: A multinational corporation that provides
information technology solutions to the electric utility industry wanted
an assessment of its customer service policies worldwide.
Strategy: NewDoor developed an international research survey to
assess the current customer relations programs and overall customer
satisfaction. The research program was implemented in over 40
countries and in 8 languages.
Initiatives: Multinational / multi language customer satisfaction
survey and accompanying recommendation report.

8. Case Study #2
Maritime Life (Flexcare Health Insurance)
Project Overview: A national health insurance company wanted to
launch its products into the Western Canadian market. The company
was already a leading health insurance provider in Ontario, but was
unable to penetrate new markets in western Canada effectively.
Strategy: A grassroots community relations program was developed
to augment broadcast advertising and direct mail marketing. We
developed below-the-line marketing initiatives such as charity
alliances, event marketing, cross promotions and sponsorship deals.
Initiatives: Advertising, graphic design, community relations, online
promotions and public relations programs.

9. Case Study #3
Stoney Trail Group – Calgary Ring Road Project
Project Overview: As part of Alberta Transportations plan to build a
ring road in Calgary by 2014 we were hired to provide a conduit
between the government, the constructor and the public.
Strategy: NewDoor created and managed a series of public forums
and ongoing avenues for two-way communication with stakeholders.
Initiatives: to : Open houses, media tours, online discussion boards,
project information website and telephone hotlines. We also
developed a crisis communication plan, prepared spokespeople for
media interviews and developed advertising and public relations
programs for project updates and public traffic interruptions.

10. Case Study #4
University of Alaska Fairbanks
Project Overview: A large northern university wanted to update it’s
public image and create a vision looking forward to 2014. The
university also needed strategies to attract students and quality
instructors to it’s campus.
Strategy: NewDoor developed a online survey and discussion boards
directed at the current student body and instructors and community
stakeholders and also to prospective students and instructor to
discover the why or why not of joining the university.
Initiatives: We created an online survey and discussion boards to
gather intelligence on satisfaction and perceptions and prepared a
recommendation report.

11. Case Study #5
Canadian Hydro Developers
Project Overview: A national renewable energy developer wanted to
strengthen its brand position both nationally and in the local
communities where its power generation facilities are located.
Strategy: NewDoor reworked the client's touch points to relay key
messages and increase brand consistency. We also prepared
advertising and public relations programs to increase greater public
awareness.
Initiatives: Advertising, brand packaging, graphic design, logo
update, web site, printed materials and public relations programs.

12. Case Study #6
Work Comp. Tech Ltd.
Project Overview: A well-established disability management company
wanted to launch a consulting division to sell its proprietary process
and technology systems to large health organizations throughout
North America.
Strategy: The client's image was redeveloped to reflect the look of a
much larger organization and to instill prospect confidence in the
company’s ability to deliver on its corporate promises.
Initiatives: Marketing intelligence to discover what was important to
prospective clients. Brand packaging, direct mail, graphic design, web
site and sales programs.

13. Reach Us
NewDoor Marketing
#200, 638 – 11th Avenue SW
Calgary, Alberta T2R 0E2
Office: 403.249.5200
Email: remarkable@newdoor.ca
Website: www.newdoor.ca
For more information about NewDoor Marketing
Please call us at 403-249-5200 or visit us
online at: www.newdoormarketing.ca.