Melissa Schmidt and Adam Menter: "How UX Research Hit It Big in Las Vegas"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
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How UX Research Hit It Big in Las Vegas (Melissa Schmidt and Adam Menter at Enterprise Experience 2019)
1. Melissa Schmidt & Adam Menter
How to create a thriving research practice at your customer
conference and bring insights back into your org
How Research Hit it Big in Las Vegas
19. Autodesk University (AU) in the past
Primary focus: Customers learn new products and features
Research at AU
Team A Team B Team C
AU (Autodesk University) 2013 - AutoCAD participatory design research workshop
31. What’s most
important to
customers in a
specific
product’s
backlog for next
release
Understand how
customers currently
use visualization
and graphics for
civil infrastructure
projects
Get feedback from
architects on
concepts on
generative design
Understand biggest
challenges when
using Revit as a
platform for HVAC
systems design
Understand the
strengths and
frustrations of cloud
data storage that
customers are using
today
Co-create an
interactive
sustainability
assistant for design
projects
Partner with
customers to
co-design
improvements to our
business model
Research Insights from Across the Company
34. Tracks
Collaboration & Cross-Platform Workflows
Fusion, Simulation & The Future of Making Things
Learning
Making Products & Autodesk Lovable
Modernizing Our Products
Subscription, Purchasing & Upgrades
Trends in BIM & Infrastructure
35.
36. Tracks Track Lead
Collaboration & Cross-Platform Workflows
Fusion, Simulation & The Future of Making Things
Learning
Making Products & Autodesk Lovable
Modernizing Our Products
Subscription, Purchasing & Upgrades
Trends in BIM & Infrastructure
37. Study Title Research Goals
Research Method
& Participants
1 2 3
Key Findings (1-3)
4
Impact for your
Team
5
Broader Impact
6
6-slide template, 5 minute spotlight
50. Idea Exchange was the most
valuable part of AU for me… it
yielded insights that will directly
impact product development.
Better Products & Services Break Down Silos
The Idea Exchange unexpectedly
became a great avenue for us to align
our research with the initiatives of our
colleagues across Autodesk.
60. Start Small & Grow Organically
Build an Inclusive Program
Find Executive Sponsors to Create
Momentum
Add Structure withThemes andTracks
IdentifyTrack Leads to Organize &
Synthesize
Make it Easy to Share Learnings
Dynamics of Communities & Movements