The effect of Behavioral Business aspects, customer influence with relationship marketing are playing an important role for business generation

1. The Effects of
Business on
Consumer
Behavior

2. A successful business influences the behavior of consumers to encourage
them to buy its products.
The business does this by studying consumer needs and adopting
strategies to persuade as many consumers as possible that the products
have value.
You can use several methods to influence consumers in this way, and you
have to know your markets well to get the results you want.

4. Methods of
Customer
Influence
Influence
Consumers
Emotionally
Encourage
Customers to
Look for Value
Offer Social
Responsibility
Change Behavior
with Excellent
Service

5. • Influence Consumers Emotionally
 To affect consumer behavior you have to communicate a message or present
consumers with information.
 One way to accomplish this is to show consumers promotional material, but
you have to hold their attention for your material to have any influence.
Consumers are more likely to respond to material that connects on an
emotional level, and surprise combined with repeated episodes of joy or
humor is effective.
 For example, you could start your promotional material showing an office
scene with unexpected content and follow up with a funny explanation
related to your message.

6. • Encourage Customers to Look forValue
 If you solve a common problem for consumers more effectively than your
competitors, or solve it at substantially lower cost, you can influence
consumers to switch to your brand.
 Your message emphasizes the higher value consumers get when they solve
their problem using your products.
 The key is to make sure your products meet the expectations of consumers.
Word of mouth and a growing reputation make this an effective way to
influence consumers if you have the corresponding products.

7. • Offer Social Responsibility
 A way for your business to have a more general effect on consumer behavior
is to offer ways of acting in a socially responsible manner.
 You can promote your brand as environmentally green and socially
responsible, carrying out corresponding initiatives and informing your target
markets of your action.
 This can include commitments by the business, such as planting trees or
donating to charity for every sale, or it can ask the consumer to take positive
actions for a discount or reward.
 Consumers who want to buy from socially active and environmentally
responsible companies respond positively.

8. • Change Behavior with Excellent Service
 The level of service individual customers experience when dealing with your
company can have a profound effect on customer behavior.
 Customers who experience bad service won't buy from your company again,
and are more likely to share their negative experiences with friends and
online.
 Your customer service goal must be to deliver flawless service every time a
consumer interacts with your business.
 The effects on customer behavior result in a positive reputation for your
company and increased sales over the long term.

9. How Consumer Behavior Influences an Organization
Marketing
Product
Development
Customer
Service
Emotional
Intelligence

10. In House Sales Promotion according to
Market Dynamics
SEO added website
Digital Platform
Referral leads
Print Material
MarketingTools

11. • Product Development
Consumer behavior helps organizations decide what products and services to
manufacture or offer. When they know what customers buy and how they go about
buying those products, organizations can more easily spot a need that has not yet been
satisfied
Most organizations must learn as much as they can about consumers and what types of
products they purchase to come up with a winning idea.
• Customer Service
When you know how customers behave in relation to the products you're selling, you
have a better understanding of how to provide good service to them, increasing the
chance that you'll have repeat customers.

12. GATHERING CONSUMER BEHAVIOR DATA
 Gather some consumer behavior data by simply analyzing the sales information you
already have. For example, you can see whether most of your products are purchased
with Bank trisections.
 If you have a clock on your register, you know when people tend to shop with you.
However, you shouldn't limit yourself to this information.
 The most valuable information comes from in-depth answers from your consumers
about their spending. Focus groups, surveys and one-on-one interviews are good
ways to get information about consumer behavior.
 Encourage consumers to participate in these methods by offering rewards, such as a
contest entry or discount, for survey completion or focus group participation.

14. TASK
TEAM
ATTITUDE
SKILLS
KNOWLEDGE

16. Task
Orientations
Empowerment Attitude
Customer
Management

17. What is Relationship
Marketing..?

18. Relationship Marketing
Quality
Services
Customer
Service
Innovative
Marketing
Relationship
Marketing

19. Relationship Marketing is defined as
 Bringing Quality, customer service and marketing together.
 Even though the company may be very good in developing customer
relation with a poor quality products it cannot exercise relationship
marketing.

20. Relationship Marketing in
Brand Management

21. Brand Management aims to build in customer’s mind a set of skills and
attitude relating to a products or service, leading to positive buying
behaviors.

22.  In order to achieve this, Sales Managers must know who their customers are, what their
needs are, how they buy and so on.
 The tools that Sales Managers used to find out that their customers are and what and
how much they buy. Influence Customers behaviors through powerful tools, such as Sales
Promotion, displays etc.

23. Is it worth in the Real Estate Selling Sector..?

24. Yes it is?

25. Reasons people do business with the people,
hence relationship real estate
market is essential in the present scenario.

26. AddingValues through Relationship Marketing

27. Communicating the Sales Promotion Strategies will play
the crucial role of helping the customers understanding
the value proposition that the marketers are offering.

28. While conveying the brand attributes has always been
the most important function of Sales Promotion, to be
performed using the tools of direct and indirect
persuasion at its disposal, its focus must be on adding
customer’s value by helping to clarify his proposition of
that value.

29. Ensure company’s communications must go on by
explaining feature, benefits and advantages, it must
translate them into sensations and emotions and form the
bridge between benefits and values.

30. Ensure demand of the projects should be continues
through sales promotions.
Ensure to extend devising forms of personalized
communication where the massage varies from
individuals to individuals.

31. Relationship Marketing is becoming vital to brand
manager’s conscious of the power of retailer’s won brand
and the vast knowledge of transactional data that retailers
manipulate to switch buyers of branded goods.

32. Relationship Marketing with their already existing
and traditional Brand building activities.
In the present sales era Real Estate Productivity
personals are also adopted.

33. Perquisites of Relationship Marketing

34. Relationship Marketing Moves Around
3E’s
Eagerness
Empowerment
Empathy

35. Eagerness
to serve again is difficult to find. Every Real Estate
Personal should inherent.

36. Empowerment
of relationship Business with Associates, which is
absolutely necessary to make whole thing work.

37.  Empathy is the customer’s needs to be developed and cannot
be assumed to be present in all of us.
 Empathy is the ability to put our self in the customer’s shoes
and also read the latter’s signals.

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