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Rossiyskaya Gazeta supplements to major international papers
Rossiyskaya Gazeta’s project titled   Russia Beyond the Headlines   focuses on publishing monthly supplements about Russia included in major global newspapers and on their websites. The project aims to expand Russia’s information presence in the international media space. Aleksandr Gorbenko Rossiyskaya Gazeta CEO Our goal is to help the international community move beyond conventional perceptions of Russia and to share an unbiased view of Russian events with the international reader. The project provides information support for Russia’s international initiatives, promotes Russian exports, innovation and technology in international markets, popularizes Russian trademarks and brands, and contributes to the strengthening and expansion of business and cultural links between countries.
Partner newspapers Overall circulation   of the   supplements:   3  149  000 * From March 2010
Project’s International Partners * From March 2010 60  000 15 000 Bulgaria’s national newspaper 311  000 98 000 The largest daily newspaper in Rio de Janeiro, Brazil 1 .3 million 316 000 One of the largest French newspapers 950  000 225 000 Argentina’s national newspaper * 2 . 2  million 461 000 A Spanish socio-political daily newspaper * 3 . 7  million 250 000 One of Italy’s most influential newspapers * 3  million 418 000 India’s national business newspaper; part of the country’s largest media group, Times of India 3 .7   million 703 000 Great Britain’s largest national newspaper 1 .7 million 583 000   The largest newspaper and web resource in Washington, D.C.   Overall readership (people) Daily circulation   of the supplement ( copies ) Status
Design corresponds to modern world newspapers
Target Audience   using the circulation example of the Washington Post (U.S.) EXECUTIVE BRANCH The White House Sector agencies and departments LEGISLATIVE BRANCH Congress members, consultants, lobbyists JUDICIAL BRANCH Supreme Court and other courts   MEDI А   ( American and global news agencies, newspapers, magazines, TV and radio companies ) INTERNATIONAL BUSINESS COMMUNITY Multinational corporations, major international companies, the World Bank, the IMF, etc. PUBLIC ORGANIZATIONS, FUNDS AND CULTURAL CENTRES PROFESSIONAL LOBBYISTS, PR/GR AGENCIES, LAWYERS, ETC. EXPERTS, ANALYSTS AND ACADEMIC AND COMMUNITY FOREIGN EMBASSIES, OFFICES AND TRADE MISSIONS
[object Object],[object Object],[object Object],[object Object],Print edition Digital edition www.rbth.ru/e-paper.html Formats Project’s website www.rbth.ru
Advantages of 24h Online Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.washingtonpost.com/russianow www.rbth.ru
Digital Edition  ( e-paper) www.rbth.ru/e-paper The possibility of “flipping through the online supplement” as published in the newspaper The possibility of adding multimedia content: video, audio and photo files, presentations, etc. Online advertising in additional columns with links to other websites
Sections ,[object Object],Economic s  & Business   global business trends Business Calendar   key business events Politics & Society   pressing political and social issues Opinion   opinions, comments, articles by leading Russian and foreign experts Feature   cultural life Travel   tourist information on cities and regions Cultural Calendar   key cultural events Modernization   new projects and development plans
Opinion ,[object Object],[object Object],ONE OF THE MOST POPULAR SECTIONS
Expert Opinions and Comments
Our Newsmakers
Business News Corporate news Business calendar
Regional Review ,[object Object],[object Object],[object Object],[object Object]
PR Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertizing through the Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Feedback Sergei Lavrov, Minister of Foreign Affairs of the Russian Federation The main goal of the project is to help the international community move beyond the conventional perception of Russia and to offer a fresh look at a country, which is changing to meet global challenges but preserving its own traditions and identity. Yuri Ushakov, Deputy Chief of Staff for the Prime Minister of Russia.   Russia’s Ambassador to the United States (1 999 – 2008) American readers now have an excellent guide to modern Russia. The RBTH covers many aspects of our life and displays a genuine journalistic talent. I can’t express all the feelings I have regarding the media project: Rossiyskaya Gazeta has taken a very serious and professional approach towards it. I can state with great confidence that RBTH is highly valued by the American elite and is already a must-read among Washington elite. Marcelo Ambrosio, Editor-in-chief Jornal do Brasil “ We are very glad with our partnership. I’m sure that Rossyjskaya Gazeta articles and supplements are providing to our readers the opportunity to develop a different and detailed perspective over Russian affairs”.  Katharine Weymouth, Washington Post Publisher   We are pleased with the Russian supplement, and we believe that it enables our readers to get an inside view of Russia. Incidentally, this has been confirmed by our readers’ feedbacks.
Contacts : Eugene Abov Editor & Publisher,  RG International supplements Tel ./ Fax:  +7 (495) 775 3114 Mob . :   +7 (903) 549 3644 Email:  [email_address]

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Project Presentation rbth

  • 1. Rossiyskaya Gazeta supplements to major international papers
  • 2. Rossiyskaya Gazeta’s project titled Russia Beyond the Headlines focuses on publishing monthly supplements about Russia included in major global newspapers and on their websites. The project aims to expand Russia’s information presence in the international media space. Aleksandr Gorbenko Rossiyskaya Gazeta CEO Our goal is to help the international community move beyond conventional perceptions of Russia and to share an unbiased view of Russian events with the international reader. The project provides information support for Russia’s international initiatives, promotes Russian exports, innovation and technology in international markets, popularizes Russian trademarks and brands, and contributes to the strengthening and expansion of business and cultural links between countries.
  • 3. Partner newspapers Overall circulation of the supplements: 3 149 000 * From March 2010
  • 4. Project’s International Partners * From March 2010 60 000 15 000 Bulgaria’s national newspaper 311 000 98 000 The largest daily newspaper in Rio de Janeiro, Brazil 1 .3 million 316 000 One of the largest French newspapers 950 000 225 000 Argentina’s national newspaper * 2 . 2 million 461 000 A Spanish socio-political daily newspaper * 3 . 7 million 250 000 One of Italy’s most influential newspapers * 3 million 418 000 India’s national business newspaper; part of the country’s largest media group, Times of India 3 .7 million 703 000 Great Britain’s largest national newspaper 1 .7 million 583 000 The largest newspaper and web resource in Washington, D.C. Overall readership (people) Daily circulation of the supplement ( copies ) Status
  • 5. Design corresponds to modern world newspapers
  • 6. Target Audience using the circulation example of the Washington Post (U.S.) EXECUTIVE BRANCH The White House Sector agencies and departments LEGISLATIVE BRANCH Congress members, consultants, lobbyists JUDICIAL BRANCH Supreme Court and other courts MEDI А ( American and global news agencies, newspapers, magazines, TV and radio companies ) INTERNATIONAL BUSINESS COMMUNITY Multinational corporations, major international companies, the World Bank, the IMF, etc. PUBLIC ORGANIZATIONS, FUNDS AND CULTURAL CENTRES PROFESSIONAL LOBBYISTS, PR/GR AGENCIES, LAWYERS, ETC. EXPERTS, ANALYSTS AND ACADEMIC AND COMMUNITY FOREIGN EMBASSIES, OFFICES AND TRADE MISSIONS
  • 7.
  • 8.
  • 9. Digital Edition ( e-paper) www.rbth.ru/e-paper The possibility of “flipping through the online supplement” as published in the newspaper The possibility of adding multimedia content: video, audio and photo files, presentations, etc. Online advertising in additional columns with links to other websites
  • 10.
  • 11.
  • 14. Business News Corporate news Business calendar
  • 15.
  • 16.
  • 17.
  • 18. Professional Feedback Sergei Lavrov, Minister of Foreign Affairs of the Russian Federation The main goal of the project is to help the international community move beyond the conventional perception of Russia and to offer a fresh look at a country, which is changing to meet global challenges but preserving its own traditions and identity. Yuri Ushakov, Deputy Chief of Staff for the Prime Minister of Russia. Russia’s Ambassador to the United States (1 999 – 2008) American readers now have an excellent guide to modern Russia. The RBTH covers many aspects of our life and displays a genuine journalistic talent. I can’t express all the feelings I have regarding the media project: Rossiyskaya Gazeta has taken a very serious and professional approach towards it. I can state with great confidence that RBTH is highly valued by the American elite and is already a must-read among Washington elite. Marcelo Ambrosio, Editor-in-chief Jornal do Brasil “ We are very glad with our partnership. I’m sure that Rossyjskaya Gazeta articles and supplements are providing to our readers the opportunity to develop a different and detailed perspective over Russian affairs”. Katharine Weymouth, Washington Post Publisher We are pleased with the Russian supplement, and we believe that it enables our readers to get an inside view of Russia. Incidentally, this has been confirmed by our readers’ feedbacks.
  • 19. Contacts : Eugene Abov Editor & Publisher, RG International supplements Tel ./ Fax: +7 (495) 775 3114 Mob . : +7 (903) 549 3644 Email: [email_address]

Notas del editor

  1. Уважаемые коллеги! По поручению руководства страны, «Российская газета» с 2007 года ежемесячно издает и распространяет за рубежом специальные вкладки о России на иностранных язык а х .
  2. По состоянию на сегодня зарубежные вкладки издаются внутри весьма влиятельных зарубежных газет: в США («Вашингтон Пост», 630 тыс. экз.), в Великобритании («Дейли телеграф», 660 тыс. экз.), в Индии («Экономик Таймс», 630 тыс. экз.), в Болгарии («Дума», 10 тыс. экз.), в Бразилии («Жорнал до Бразил», 92 тыс.экз), С ноября текущего года впервые начала выходить аналогичная вкладка во французской газете Ле Фигаро тиражом 340 тыс. экз. , что приурочено к Году России во Франции и Франции в России. Суммарный тираж проекта на сегодня составляет примерно 2.4 миллиона экз. Потенциальный охват соответствует читательской аудитории всех названных газет вместе взятых и по самым приблизительным п одсчетам составляет примерно 5 млн . чел. С появлением в апреле с.г. онлайновых версий вкладок «РГ» на сайтах зарубежных газет-партнеров «Российской газеты» возникают новые возможности донесения российской информации в ключевые группы влияния в самых разных форматах - печатном, онлайновом, видео-, аудио-, анимационная инфографика, фотосессии и др.
  3. К целевой аудитории проекта относятся: Топ-менеджеры и государственные служащие, по роду деятельности связанные с Россией; Представители международного бизнеса, действующие в США, Великобритании, Франции, Бразилии, Индии, Болгарии и др. Основные медиа (мировые информагентства, газеты, телерадиокомпании) Профессиональные лоббисты, PR/GR агентства; Эксперты по России - журналисты, политологи, консультанты, финансовые аналитики, рекламодатели и т.п.; Научные и исследовательские центры, специализирующиеся на российской тематике; Целевая аудитория газет-партнеров; Зарубежные читатели, интересующиеся событиями в мировой политике, экономике и культуре; Культурные и образовательные центры.
  4. Зарубежные вкладки «РГ» смоделированы под те категории читателей, кто активно потребляет информацию и в бумажных, и в цифровых форматах.
  5. Я внесла пару корректив в первые две строчки… Основное преимущество он-лайн присутствия – существенное увеличение потенциальной читательской аудитории, например, аудитория газеты The Washington Post составляет 1,7 млн. чел., а посещаемость сайта www.wp.com - 13 млн. чел. в месяц. Кроме этого, значимой является возможность интерактива, т.е. диалога с читателем и его участие в формирование контента, что позволяет гибко реагировать на изменения читательских предпочтений. Расширяется рекламная поддержка проекта за счет размещения баннерной рекламы и кросс-ссылок на сайтах газет-партнеров. Онлайн-версия проекта обладает несколькими важными преимуществами: Месячная периодичность «бумажной» версии компенсируется возможностью постоянно обновлять цифровой (e-paper) и онлайновый выпуски; Современные технологии позволяют подверстывать к опубликованным текстам видео- и аудио сюжеты, дополнительные материалы и иллюстрации, профильные вэб-ссылки, презентации, комментарии; Расширяется редакционная и рекламная емкость проекта; Создаются возможности поиска, архивирования и рассылки контента; Повышается уровень «читаемости» полос; Появляется доступ к точной статистике посещений, просмотров, времени чтения конкретных страниц и т.п.; Быстрый мониторинг читательского профиля и географии; Немедленная «обратная связь».
  6. Our Business Calendar, which appears in every issue, is highly valued by our sponsors.