Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.

1. Use of Video in Social Media By Wil Merritt, CEO, Zooppa 1

2. crowdsourcing brand advertising Engagement advertising: online, print, video September 23, 2010

3. crowdsourcing brand advertising Engagement advertising: online, print, video September 23, 2010

5. Cutting edge or risky?

7. Super Bowl 2010 user-generated Doritos TV ad 6

9. More social and communal

10. More transparent

11. More playful

12. Always onSource: G. Kay, Goodby Silverstein 7

14. Like Twitter & Facebook conversations, but a “visual conversation”

16. Engages customers and target audiences

17. Zooppa creative community of 80,000 members

18. Fast, fresh, fun ads created to your brief

19. We make it easy, inexpensive and 100% on-brand Examples of Zooppa user-generated print ads Mini, Jones Soda, HTC, Best Western

20. Recent Zooppa campaigns featured in… 10

21. Crowdsourcing video = powerful engagement Leveraging passion Creative ad contests for awareness + engagement Viral Booster delivers social media multiplier Brand Compelling themes deliver key messages Attractive awards: high-quality, authentic ads for w.o.m. sharing 11

22. 12 Examples of user-generated video adshttp://blog.zooppa.com/company-info wmerritt@zooppa.com Photo: Lars Brenna