The document discusses the power of reviews and user-generated content in search and for businesses. It notes that video reviews receive more views than brand owned content and that 25% of search results for large brands link to user-generated content. The document encourages businesses to take simple text reviews and bring them to life through adding relevant images and video to increase engagement. It provides examples of viral video reviews and stats on how video and visual content is processed faster than text and increases views and sharing. The conclusion emphasizes thinking video and involving customers to bring reviews to life.

1. The Power of
Reviews in
Search
Ben Clarke-Smith
Head of Customer Success

2. My talk today
• The basics
• Evolving content
• Taking advantage

3. A bit about us…

4. Stand out from the crowd

5. Boost CTR
By adding seller ratings to
search ads
17%
Source: Google AdWords blog

6. Be relevant

8. The Evolution of Content

9. Wikis Q and A sites Blogs
Video Reviews Compe>>ons
Social
Media
Photos
Forms of UGC

10. Benefits of UGC
UGC videos get
more views than brand owned content10x

11. Benefits of UGC
of search results for the world’s 20
largest brands are linked to UGC
25%

12. Taking
advantage
The power of the play button

13. Bring Reviews to Life!
90% of information transmitted to the
brain is visual.

14. Bring Reviews to Life!
visuals are processed 60,000x
faster in the brain than text

15. Benefits of Video
video now appears in 70% of the top
100 search results lis:ngs

16. Bring Reviews to Life!
increase in views on content that
has relevant images
94%
Source: Kissmetrics

17. Take simple text reviews…
“amazing service…
nothing was too much trouble”
“best breakfast at a B&B
we’ve ever had.”
“stunning views of the Eiffel Tower
from our room...”
“comfortable flight –
easy, efficient check in.”

18. …and bring them to life!

19. Benefits of Video
Videos are shared
1,200x More than text and links combined
Source: Simply Measured

20. Why only have this…

21. …When this says it better!

22. Or take this simple text…

23. …and bring it to life with video!

24. 85% of people book their hotels
online
Source: PwC
Convenience is king

25. “Hotels with a view
in Paris…
40% of millennials buy online monthly
Source: PwC
Convenience is king

26. Convenience is king
1/3 of millennials agree that
smartphones will become their
main purchasing tool
Source: PwC

27. Convenience is king
38% make restaurant reservations
online
Source: Marketwire

28. The power of feedback
29% Of shoppers aged 18-24 cite
reviews as one of their most
important decision factors
Source: Barclays Feedback Economy Report

29. A better customer experience
In 2016, companies will mainly
be competing on customer
experience
CX
Source: Gartner Survey

30. A better customer experience
choose the business that
responds to reviews
65%
Source: BrightLocal Consumer Report

31. A better customer experience
Better feedback management could
boost hospitality revenue by
3.2b Source: Barclays Feedback Economy Report

32. Benefits of Video
85% of customers are more likely to
purchase after watching a
product video.
Source: Kissmetrics

33. Red Bull space jump

34. Clever stunt!
• 52m live views
• $64.8m cost
• $100m + of exposure

35. Or…
Source: JukinVideo

36. Or…
Source: JukinVideo

37. Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!

38. Customers will give you video reviews…

39. Customers will give you video reviews…

40. …even for the strangest of things!

41. …even for the strangest of things!

42. The final word
• Employ a trusted, invitation only
platform
• Think video
• Involve your customers

43. Bring reviews to life!

44. Bring reviews to life!

45. Any
Thank you!
Ben.clarke-smith@Feefo.com