Description of Business Model Canvas

1. Speaker
Salvatore Modeo
salvatore.modeo@gmail.com
Ldb - Startup
Business Model
CANVAS
11-12 October 2013

2. Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – Build a Business Model
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3. Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
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4. PART I
Definition
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5. Business Model Definition
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“The Business Model describes
how an organization creates,
delivers, and captures value.”
Alexander Osterwalder

6. Business Model Canvas
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7. PART II
The 9 blocks
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8. Customer Segment
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The target audience for a business‘ products and services.

9. Customer Segment
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10. Value Proposition
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The products and services a business offers (Your Elevator Pitch)

11. Value Proposition
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12. Nokia - Value Proposition
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13. Exercise 1 – 15’ work + 30’ Q&A
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14. Sentence no. 1:
For (target customer/user) who (statement of the need
or opportunity), the (product/service name) is a
(product/service category) that (statement of benefit).
Sentence no. 2:
Unlike (primary competitive alternative), our product
(statement of primary differentiation).
Write your Elevator Pitch – 15’
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15. Discuss your EP – 30’
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16. Customer Relationship
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The links a company establishes between itself and its different customer segments.

17. Customer Relationship
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18. Channels
The means by which a company delivers products and services to customers.
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19. Channels
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20. Revenue Streams
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The way a company makes money through a variety of revenue flows.

21. Revenue Stream
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22. Key Activities
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Key activities are the activities you need to perform in order to bring your value
proposition to your customer segments.

23. Key Activities
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24. Key Resources
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Key resources are the assets required to offer and deliver your value proposition to
your customer segments.

25. Key Resources
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26. Key Partners
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Some activities are outsourced and some resources are acquired outside the enterprise.

27. Key Partners
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28. Cost Structure
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The monetary consequences of the means employed in the business model.

29. Cost Structure
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30. Exercise 2 – Build a Business Model
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31. Build a Business Model of …
The Qube è un’associazione formata da giovani che
hanno intrapreso un cammino imprenditoriale in una
startup o una spin-off.
L’associazione trae la sua origine dalla volontà dei soci
fondatori di sostenere i processi di valorizzazione
della ricerca scientifica e tecnologica come strumento
di crescita e competitività facendo riferimento in
particolare alle nuove imprese innovative.
L’associazione persegue finalità di aggregazione
sociale tra persone, aziende, enti e organizzazioni che
condividono la ricerca scientifica, lo sviluppo di
soluzioni innovative e l’accelerazione dello sviluppo di
imprese attraverso una serie di servizi.
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32. The Qube - Canvas
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33. PART III
Some Examples
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Start-up

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42. Exercise 3 – Build Your Canvas
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43. 60 Minutes of work
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44. References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop -
Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases –
Vujadè Ltd.
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45. • Qui vedrei bene….uno sfondo tutto grigio,
il logo MRS centrale…e i contatti….
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www.theqube.eu
salvatore.modeo@gmail.com
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