Presentation at the 3rd International Conference on Crisis Communication in the 21st Century October 2-5, 2013 in Erfurt, Germany, "Crossing Boundaries in Crisis Communication" http://www.tu-ilmenau.de/de/crisis3/

1. Breaking
News
–
Crisis
as
peripety
in
Strategic
Narra4ves
Crossing
Boundaries
in
Crisis
Communica0on,
October
2-­‐5,
2013
Sascha
Stoltenow

2. The
Idea
„Besides
which,
the
most
powerful
elements
of
emo0onal
interest
in
Tragedy
–
Peripeteia
or
Reversal
of
the
Situa0on,
and
Recogni0on
scenes
–
are
parts
of
the
plot.“
Aristotle,
Poe0cs

3. The
theore4cal
sources
Systems
Theory,
Luhmann
and
Baecker
Discourse
Theory,
Foucault
Network
Theory,
Harrison
White

4. The
model
Social
systems
=
discourse
Inten0on
and
purpose
=
strategic
narra0ves
Crisis
=
peripety

5. The
case
The
strategic
narra0ve
of
the
German
Government
on
the
military
engagement
in
Afghanistan:
-­‐ Solidarity
-­‐ Stabiliza0on
-­‐ Reconstruc0on
-­‐ Soldiers
as
helpers

6. The
Kunduz
Airstrike

7. The
Coverage
I
0
20
40
60
80
100
120
140
160
Jan
Feb
Mär
Apr
Mai
Jun
Jul
Aug
Sep
Okt
Nov
Dez
2012
2011
2010
2009
2008
2007
2006
2005
2004
Frankfurter
Allgemeine
Zeitung,
Search
term
„Bundeswehr“

8. The
Coverage
II
Die
Zeit,
Search
term
„Bundeswehr“
0
10
20
30
40
50
60
70
80
90
100
Jan
Feb
Mär
Apr
Mai
Jun
Jul
Aug
Sep
Okt
Nov
Dez
2012
2011
2010
2009
2008
2007
2006
2005
2004

9. Next
steps
-­‐ Qualita0ve
Discourse
Analysis
-­‐ Methods
to
iden0fy
Strategic
Narra0ves
(e.g.
mapping
seman0c
corridors)