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Wearable Transit Ticketing Solution
- 2. The Team AmyTewkesbury-Johnson Product designer Rebecca Derbyshire Product designer and business Sean O’Mahoney Computer science and Branding Benji Balkin Designer and Branding Steve Hilton Software developer
- 3. Problems: Cards are hard to access on approaching the barriers Have unnecessary multiple tickets/seat reservations Tickets only work for one transit system.
- 4. Solution: A wearable ticketing system that allows users to travel more seamlessly and efficiency
- 5. Market Validation: ‘’wearable payment transaction volume will grow from $3.1 billion in 2015 to $501 billion worldwide by 2020’’ Tractia ‘’Since 1995, public transit ridership is up 39%, out pacing population growth’’ ‘’30,800 passengers arrive in Manchester at peak time each morning’’ ‘’800,000+ trips on transport networks each day’’
- 6. User profile: Daily commuters Ease of use Wants a product which fits with their lifestyle
- 10. + Ease of Use - Ease of Use £ £££ Competitive Analysis
- 11. Safety & Security: Being wearable eliminates the risk of losing a bank card amongst a busy environment. Affordable: Much cheaper than the alternative smart watch devices. Design: Lifestyle item Customisation Multifunctional Competitive advantages Ease of Use: Hands Free Improves efficiency & flow Stress free solution
- 12. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
- 13. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
- 14. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
- 15. Revenue Stream 3% Transaction fee of each trip Loreal Manchester TAM Daily: £60,000 Yearly: £15,660,000 Daily: £286.2 Yearly: £74,698.2 Daily: £1500 Yearly: £391,500
- 16. App interface
- 17. App interface
- 19. Thank you
Notas del editor
- DESIGN PROD SHOT