Searchcon Local SEO

1. May 12 & 13, 2016 | Breckenridge, Colorado

2. 5 Advanced
Local SEO Tips & Tricks
Solve Problems & Rank
Higher

3. About Casey Meraz
• I like beer
• Founder of Juris
Digital & Ethical SEO
Consulting
• Likes Beer
• Loves local search

4. What Are We Talking About Today?

5. And now this local finder thing

6. Now With Ads!

7. You’ve Done The Basics
We’re going to assume you got the basics
right. But just incase let’s do a quick review.

8. Fixed Major Citation Issues
Fixed issues on the data aggregators
Cleaned up the top citation sources
Removed duplicates
Made sure your NAP is 100% correct

9. Have A Clean Website
Make sure it’s properly optimized
No errors like 404’s, internal 301’s, etc.
You have a fast site speed
Optimized your connected landing page
NAP on pages

10. Optimized GMB Profile
You optimized your Google My Business
Profile
Filled it out completely
Filled it out correctly

11. You Have Reviews
Reviews will increase CTR!

12. Strong Authority
You have high quality links
You’re ranking organically for important
keywords
You’re not penalized by a filter or manual
action penalty

13. Issue #1: Your Client Is Outside Of The City

14. Issue #1: Your Client Is Outside Of The City

15. But when the search
location is set to
search from Tampa
for just
“Handyman”…
We see them here

17. Issue #1: Key Takeaways
• Check your mailing address vs. city outline in
Google Maps
• Mailing address is not a physical address
• City+Keyword Searches Will Not Rank
• Focus on a strong organic presence

18. Issue #2: You’re Not Getting Citation Credit

19. http:///
Recently I did a study
• I submitted ~45 automated citations for a new
business
• I waited a month
• I checked to see how many were indexed

20. The Results Were

21. What You Can Do
• Search Google to see if your citations
are indexed
• Do a site: search on the citation source
• Get the URL’s of each citation you want
indexed
• Put them on a resources page and force
crawl them through search console

22. Issue 3: You Can’t Find a SAB’s Address

23. Go to Google Maps, Search for the business

24. Click Embed Map, Then Directions

25. Click Embed Map, Then Directions

26. Issue 4: Your Competition Is Cheating

27. Step 1: Get familiar with GMB Guidelines
Step 2: Identify who is blatantly violating
these guidelines.
Step 3: Report them for deletion via
Google Map Mapmaker via Suggest an Edit
The Simple Fix

28. Issue 5: Your Practitioner Listing Is
Outranking My Business Listing

29. • Find out which out which listing is currently ranking
highest and make it the primary listing you try to get
reviews on.
• Try to keep categories from overlapping as much as
possible
• When categories do overlap (ex: 2 dentists), minimize
the profile that ranks lowest.
• Removing the website is a great way to minimize
• g is currently ranking highest and make it the
primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as
possible
• When categories do overlap (ex: 2 dentists), minimize
the profile that ranks lowest.
• Removing the website is a great way to minimize
Doctors, Lawyers, Etc. may have
practitioner listings
• Find out which listing is currently ranking highest
and make it the primary listing you try to get
reviews on.
• Try to keep categories from overlapping as much
as possible
• When categories do overlap (ex: 2 dentists),
minimize the profile that ranks lowest.
• Removing the website is a great way to
minimize

30. Minimizing Your Listings
Listing Category Website Field
Law Firm Law Firm, Lawyer Domain.com (homepage)
Lawyer A Personal Injury Lawyer Domain.com/personal-injury-
page
Lawyer B Criminal Justice Attorney Domain.com/criminal-law-
page
Lawyer C Divorce Lawyer Domain.com/divorce-lawyer-
page

31. THANK YOU!!!