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SearchCon 2016 | Local SEO with Casey Meraz

Searchcon Local SEO

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SearchCon 2016 | Local SEO with Casey Meraz

  1. 1. May 12 & 13, 2016 | Breckenridge, Colorado
  2. 2. 5 Advanced Local SEO Tips & Tricks Solve Problems & Rank Higher
  3. 3. About Casey Meraz • I like beer • Founder of Juris Digital & Ethical SEO Consulting • Likes Beer • Loves local search
  4. 4. What Are We Talking About Today?
  5. 5. And now this local finder thing
  6. 6. Now With Ads!
  7. 7. You’ve Done The Basics We’re going to assume you got the basics right. But just incase let’s do a quick review.
  8. 8. Fixed Major Citation Issues Fixed issues on the data aggregators Cleaned up the top citation sources Removed duplicates Made sure your NAP is 100% correct
  9. 9. Have A Clean Website Make sure it’s properly optimized No errors like 404’s, internal 301’s, etc. You have a fast site speed Optimized your connected landing page NAP on pages
  10. 10. Optimized GMB Profile You optimized your Google My Business Profile Filled it out completely Filled it out correctly
  11. 11. You Have Reviews Reviews will increase CTR!
  12. 12. Strong Authority You have high quality links You’re ranking organically for important keywords You’re not penalized by a filter or manual action penalty
  13. 13. Issue #1: Your Client Is Outside Of The City
  14. 14. Issue #1: Your Client Is Outside Of The City
  15. 15. But when the search location is set to search from Tampa for just “Handyman”… We see them here
  16. 16. Issue #1: Key Takeaways • Check your mailing address vs. city outline in Google Maps • Mailing address is not a physical address • City+Keyword Searches Will Not Rank • Focus on a strong organic presence
  17. 17. Issue #2: You’re Not Getting Citation Credit
  18. 18. http:/// Recently I did a study • I submitted ~45 automated citations for a new business • I waited a month • I checked to see how many were indexed
  19. 19. The Results Were
  20. 20. What You Can Do • Search Google to see if your citations are indexed • Do a site: search on the citation source • Get the URL’s of each citation you want indexed • Put them on a resources page and force crawl them through search console
  21. 21. Issue 3: You Can’t Find a SAB’s Address
  22. 22. Go to Google Maps, Search for the business
  23. 23. Click Embed Map, Then Directions
  24. 24. Click Embed Map, Then Directions
  25. 25. Issue 4: Your Competition Is Cheating
  26. 26. Step 1: Get familiar with GMB Guidelines Step 2: Identify who is blatantly violating these guidelines. Step 3: Report them for deletion via Google Map Mapmaker via Suggest an Edit The Simple Fix
  27. 27. Issue 5: Your Practitioner Listing Is Outranking My Business Listing
  28. 28. • Find out which out which listing is currently ranking highest and make it the primary listing you try to get reviews on. • Try to keep categories from overlapping as much as possible • When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest. • Removing the website is a great way to minimize • g is currently ranking highest and make it the primary listing you try to get reviews on. • Try to keep categories from overlapping as much as possible • When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest. • Removing the website is a great way to minimize Doctors, Lawyers, Etc. may have practitioner listings • Find out which listing is currently ranking highest and make it the primary listing you try to get reviews on. • Try to keep categories from overlapping as much as possible • When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest. • Removing the website is a great way to minimize
  29. 29. Minimizing Your Listings Listing Category Website Field Law Firm Law Firm, Lawyer Domain.com (homepage) Lawyer A Personal Injury Lawyer Domain.com/personal-injury- page Lawyer B Criminal Justice Attorney Domain.com/criminal-law- page Lawyer C Divorce Lawyer Domain.com/divorce-lawyer- page
  30. 30. THANK YOU!!!

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