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@cklavery #SXC18
Don't let your
Service be speechless
Clive K. Lavery - Service Experience Camp 2018
@cklavery #SXC18
Mahlzeit!
@cklavery Clive K. Lavery
“Wireframe” - Unknown Artist I Berlin 2018
Jay & Adobe XDI Team
@gerhardkuehne on Twitter
@cklavery #SXC18
Geeky Exercise
• Grab your mobile phone or notebook

• Open your calendar app of choice and
• Create a Meeting for this Friday at 2 pm
• At a local hotel
• Invite a contact to this meeting

• Count and make a note of every step 

required to add the event to your calendar
@cklavery #SXC18
How many steps did you count?
@cklavery #SXC18
How many steps did you count?
@cklavery #SXC18
How many steps did you count?
@cklavery #SXC18
How many steps did you count?
[…]* please schedule a meeting with Jay at the
NH Hotel in Berlin from 2 pm to 3:30 pm 

this Friday
* Device agnostic example
@cklavery #SXC18
😍
@cklavery #SXC18
Echo Dot
@cklavery #SXC18
https://careerfoundry.com/en/courses/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
https://www.spreadshirt.co.uk/i-m+still+in+beta+tote+bag-D16406213
» We’re just figuring out what works in 

this space.


But it’s exciting to see how voice 

technology is making it easier for 

people to get things done,and we’re 

all learning together.«


- Scott Huffmann / VP Engineering, Google Assistant
@cklavery #SXC18
🤐
Design for Voice with Amazon Alexa / AWS Summit 2018
Vocollect Voice Distribution Center Solutions by Honeywell
https://developer.amazon.com/blogs/post/1035ac5c-063a-4339-a495-ecbd1b07847f/open-house-intel-and-amazon-bring-smart-tiny-home-with-alexa-to-ces
https://twitter.com/karlremarks/status/910076298516684801
https://snips.ai
https://snips.ai
https://voice.mozilla.org/en
https://snips.ai
@cklavery #SXC18
🧐
@cklavery #SXC18
Recent LinkedIn Dialogue
@cklavery #SXC18
Recent LinkedIn Dialogue
»Should designers learn to code?«


- Old UX debate
»Should designers learn to speak?«


- New UX debate
https://www.youtube.com/watch?v=gfHcnig8Lo4
@cklavery #SXC18
🤔
© Girl Talk – Dean Wissing on Flickr licensed under CC BY-SA 2.0
Photo by Ted Williams/Iconic Images/Getty Images
»Last words are for fools 

who haven’t said enough.«




- Karl Marx / Process Analyst and Systems Designer
Her © Warner Brothers
https://www.youtube.com/watch?v=nkcKaNqfykg
»Voice will explode and drive companies 

the size of Facebook and Instagram. 



The ones who act early and provide 

real value are destined to succeed.«


- Gary Vaynerchuck / Entrepreneur and Investor (likes the sound of his own voice)
@cklavery #SXC18
We’ve come a long way
https://careerfoundry.com/en/courses/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
We’ve come a long way
https://us.aibo.comhttps://ctinventor.wordpress.com/2012/01/13/connecticut-product-of-the-day-radio-rex
Adobe Stock: Woman In Kitchen Asking Digital Assistant Question
https://www.theregister.co.uk/2018/07/13/no_seriously_why_are_you_holding_your_phone_like_that/
http://humanetech.com/
@cklavery #SXC18
The Future of Voice is…
▪ still unwritten
▪ dependent on advances in ASR*; NLU*, ML* and AI*
▪ hungry for sufficient amount of data
▪ developing on steroids
▪ changing almost every week





Automatic Speech Recognition, Natural Language Understanding, Machine Learning, Artificial Intelligence
@cklavery #SXC18
🤓
@cklavery #SXC18
👀
GUI = Designing for your eyes
@cklavery #SXC18
''
VUI = Designing for your ears
»It’s only words.And words are all I have.«
- The Bee Gees / Early Voice Designers
#voicefirst
#voiceonly
@cklavery #SXC18
🤫
@cklavery #SXC18
Same, same
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
+
@cklavery #SXC18
https://fivewhys.files.wordpress.com/2012/07/design-squiggle1.jpg
Same, same
@cklavery #SXC18
Same, same
@cklavery #SXC18
Same questions
• What’s the business goal?
• Who will be using it?
• What will it be used for?
• What problem(s) will it solve?
• What device(s) will be used?
• Where and when will it be used?
• What are the limitations?
• What are the alternatives?
@cklavery #SXC18
Same, same (but slightly different)
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
=
@cklavery #SXC18
https://careerfoundry.com/en/blog/ux-design/voice-ui-design-and-cognitive-load
https://imgur.com/gallery/PJWJKYL
@cklavery #SXC18
Clarity is (even more) crucial
Dialogue Box from Hell
@cklavery #SXC18
Error handling is (even more) crucial
Chrome Dinosaur Game
@cklavery #SXC18
☝
@cklavery #SXC18
VUI considerations
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
Good VUI Design
• Makes a task faster and easier with voice
• Sets clear expectations on what it can do
• Minimizes friction
• Is consistently reliable
• Surprises and delights customers
• Delivers fresh content
https://www.forbes.com/sites/vivianrosenthal/2018/01/09/interview-with-toni-reid-vice-president-of-alexa-experience-and-echo-devices-at-amazon
@cklavery #SXC18
Do try this at home
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
https://www.youtube.com/watch?v=BOUTfUmI8vs&t=2s
(with subtitles)
@cklavery #SXC18
👀
https://www.oreilly.com/library/view/gamestorming/9781449391195/ch04s06.html
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
User Persona
Phases
Goals
Pain Points
Opportunities
Steps
@cklavery #SXC18
''
»Voices will have a social meaning,whether
wanted or not.  



[…] Negative social responses to
inconsistencies between voice and other
features result in confusion, distraction,
and dislike.«


- Clifford Nass / The Media Equation (2002)
© Wikipediahttps://www.bbc.co.uk/programmes/p03j0yjl
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
System Persona
https://www.oreilly.com/library/view/gamestorming/9781449391195/ch04s06.html
TO BE HACKED
Empathy Map for a System
http://voicestable.com/voice-over-artists/
Placeona Hands Eyes Ears Mouth
In a Library 

wearing headphones
Free Free Free Restricted
Cooking Dirty Free Free Free
Driving Busy Busy Free Free
Des Traynor, Intercom
https://www.bbc.co.uk/rd/blog/2017-06-voice-ui-user-interface-children-drama
Scenario Mapping
http://iotservicekit.com/
@cklavery #SXC18
VUI considerations
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
👀
»Show,don’t tell!«


- UX / DT Mantra
@cklavery #SXC18
Scribbles
Scribble by Chakib Labidi
https://careerfoundry.com/en/blog/ux-design/how-to-create-your-first-wireframe/ Block Wireframes in Adobe XD
Adobe XD Wireframe UI Kit
https://helpx.adobe.com/in/xd/help/adobe-xd-overview.html
@cklavery #SXC18
''
»Show, don’t tell?!?«


- Confused UX Designer
»Show,don’t tell!«


- Confused UX Designer
»That’s the best wireframe I’ve ever heard!«

- Nobody
@cklavery #SXC18
Wireframes for your ears
• Write Sample Dialogues
• Document basic interaction options
• Demonstrate highlights and lowlights
• Test early, test often
• Make sure you’re on the right track
• Align your team and other stakeholders
@cklavery #SXC18
☠
@cklavery I motm Vienna
R.I.P 

Lorem Ipsum
@cklavery #SXC18
+
@cklavery #SXC18
👄
@cklavery #SXC18
+
@cklavery #SXC18
👄
@cklavery #SXC18
🔁
Mattia Compagnucci for Hyper Island Alumni Project 
https://www.live.org.uk/index.php/whats-on/introduction-playwriting
@cklavery #SXC18
Sample Dialogue
Core Skill: Set Alarm
U: Alexa, set an alarm

S: Great, set an alarm. For what time?

U: 7 a.m.

S: Alarm set for 7 a.m.
@cklavery #SXC18
Sample Dialogue incl. Alts
Core Skill: Set Alarm
U: Set an alarm
S: Great, set an alarm. For what time?
U: 7 a.m.
S: (Alt 1) Alarm set for 7 a.m. 
S: (Alt 2) Okay, your alarm is set for 7 a.m. 
S: (Alt 3) All right, I’ve set your alarm for 7 a.m. 
S: (Alt 4) Alarm set. 
S: (Alt 5) Setting your alarm for 7 a.m.
@cklavery #SXC18
Another Sample Dialogue
Core Skill: Set Alarm for a Future Date
U: Set an alarm
S: Great, set an alarm. For what time?
U: 7 a.m. on Monday, August 8
S: I can’t find Monday, August 8. Do you want the alarm for Monday, 

August 7 or Tuesday, August 8?
U: What? I’m confused. Oh, it’s Monday, August 7.
S: Okay, setting an alarm for 7 a.m. on Monday, August 7. Is that right?
U: Yes.
@cklavery #SXC18
Wireframes for your ears
• Keep interactions brief
• Clearly present options
• Limit to 3 choices at a time
• Ask for information one piece at a time
• Indicate when user needs to provide info
• Don’t assume user knows what to do or what will happen.
• 





https://developer.amazon.com/docs/custom-skills/voice-design-best-practices-legacy.html
@cklavery #SXC18
Wireframes for your ears
• Write for how people talk, instead of how they read and write
• Conversation Markers (“First…”, “Finally…”; “OK”; “Cool”)
• Contractions (“It’s…”, “I’m…”)
• Use SSML tags to add human touch (volume, speed, pauses,
emphasis)
• Avoid repetitive phrases
• Avoid Technical and Legal Jargon
@cklavery #SXC18
👀
https://infocommin.wordpress.com/2014/11/18/week-12/
Wireflows
@cklavery #SXC18
''
Dialogue Flows
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
http://portfolio.cherylplatz.com/?p=152
http://portfolio.cherylplatz.com/?p=152
Khoi Vin at Adobe MAX 2018
Voice Prototyping in XD
@cklavery #SXC18
👀
https://www.toptal.com/designers/ux/10-common-ux-deliverables
@cklavery #SXC18
''
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
@cklavery #SXC18
👀
https://booking.design/5-ways-to-listen-to-your-customers-8d06b67702a6
Use Lab & Eye Tracking
https://booking.design/5-ways-to-listen-to-your-customers-8d06b67702a6
Use Lab & Eye Tracking
https://www.abtasty.com/blog/usability-testing
A/B Testing
@cklavery #SXC18
''
https://www.bbc.co.uk/rd/blog/2017-06-voice-ui-user-interface-children-drama
Wizard of Oz Testing
https://developer.amazon.com/alexa/console/ask
Beta / Live Testing
@cklavery #SXC18
Same, same (but slightly different)
https://careerfoundry.com/en/course/voice-user-interface-design-with-amazon-alexa
#voicefirst
#voiceonly
Echo Dot Echo Spot
Echo Dot Echo Spot
https://www.amazon.com/All-new-Echo-Show-2nd-Gen/dp/B077SXWSRP
https://www.amazon.com/All-new-Echo-Show-2nd-Gen/dp/B077SXWSRP
https://9to5google.com/2018/10/09/google-home-hub-assistant-smart-display/
https://portal.facebook.com/
https://www.amazon.com/Echo-Buttons-Pack-gaming-companion/dp/B072C4KCQH
Source: Amazon
Source: Amazon
@cklavery #SXC18
👀
@cklavery #SXC18
''
https://www.sayspring.com/blog/earcons-audio-version-icon/
TBD
https://www.20k.org/episodes/the-bleeps-the-sweeps-and-the-creeps
@cklavery #SXC18
🤝
»Should designers learn to speak?«


- New UX debate
@cklavery #SXC18
Enthusiastic
Users
Actors
Audio 

Engineers
Listen and learn
Film
Directors
Writers
Counsellors
Product 

Owners
Speech 

Therapists
Sound 

Designers
Brand 

Experts
Call Center

Agents
Customer

Service
Linguists
User created by Indygo for Noun Project
»Developers, developers, developers!!!«
- Steve Ballmer / Meme Designer
https://twitter.com/atdianalee/status/1050726488646045696
»New input devices don’t kill their 

predecessors,they stack on top of them[…] 

Voice won’t kill touchscreens. 

Touchscreens didn’t kill the mouse. 

The mouse didn’t kill the command line.«


- Des Traynor / Chief Strategy Officer at Intercom
»Voice isn’t, as is often claimed the new 

UI paradigm, it is another new interface 

that we must design for and deliver on.«


- Des Traynor / Chief Strategy Officer at Intercom
@cklavery #SXC18
Recent LinkedIn Dialogue
@cklavery #SXC18
🙏
@cklavery #SXC18
🖐
https://voiceprinciples.com/
https://vux.world/vui-design-best-practice
https://developer.amazon.com/designing-for-voice
https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html
https://careerfoundry.com/en/courses/voice-user-interface-design-with-amazon-alexa
DISCOUNT CODE: Clive10
Ask for Alexey
(@vidanov)
@cklavery #SXC18
😘
@cklavery #SXC18
Available for
• VUI Projects
• UX Projects (Lead & Strategic)
• XD Public Workshops & Customised Training
• Other Workshops & Talks
• Cup(s) of tea
@cklavery Clive K. Lavery
@cklavery #SXC18
Thank you!
@cklavery Clive K. Lavery
@cklavery #SXC18
Bonus
@cklavery Clive K. Lavery
Voice Prototyping in XD
@cklavery #SXC18
VUI Use Cases
A-Z
@cklavery #SXC18
Academia
https://www.cnbc.com/2018/08/21/this-university-is-putting-amazon-echo-speakers-in-every-dorm-room.html
https://developer.amazon.com/alexa-fund/alexa-fellowship
@cklavery #SXC18
Automotive
https://techcrunch.com/2018/07/29/bmws-alexa-integration-gets-it-right/
@cklavery #SXC18
Banking
https://www.youtube.com/watch?v=ysy0KLDr2wY
@cklavery #SXC18
Banking
https://www.comdirect.de/cms/comdirectapp.html
@cklavery I motm Vienna
@cklavery #SXC18
Banking
@cklavery #SXC18
Branding, Positioning & Learning by Doing
https://www.mobilemarketer.com/news/moet-hennessy-pops-the-cork-on-alexa-champagne-skill/512068/
@cklavery #SXC18
Branding, Positioning & Learning by Doing
https://www.virgintrains.co.uk/alexa
@cklavery #SXC18
Business
https://aws.amazon.com/alexaforbusiness/
@cklavery #SXC18
Business Software
https://www.talktoslack.com/ https://upsidelab.io/blog/harvest-alexa-case-study/
@cklavery #SXC18
Commerce
https://www.cnbc.com/2018/09/24/apple-and-salesforce-are-teaming-up-to-launch-siri-into-enterprise.html
@cklavery #SXC18
Gaming
https://www.amazon.com/Echo-Buttons-Pack-gaming-companion/dp/B072C4KCQH
@cklavery #SXC18
Healthcare
https://lifepod.com
@cklavery #SXC18
Healthcare
http://www.alexadiabeteschallenge.com/
@cklavery #SXC18
Healthcare
https://www.cnbc.com/2017/06/18/hospitals-are-looking-for-the-killer-amazon-alexa-app.html
☠
@cklavery #SXC18
Home
https://developer.amazon.com/blogs/post/1035ac5c-063a-4339-a495-ecbd1b07847f/open-house-intel-and-amazon-bring-smart-tiny-home-with-alexa-to-ces
@cklavery #SXC18
Hospitality
https://www.amazon.com/alexaforhospitality


https://www.forbes.com/sites/andriacheng/2018/06/19/amazons-marriott-deal-is

-way-beyond-alexa-as-your-new-hotel-butler/#22cb12ad721e
@cklavery #SXC18
Inclusive Design
https://strongly.mda.org/voice-activation-technology-helps-young-man-with-dmd-live-unlimited/?_ga=2.106787072.24925017.1537710370-126324296.1537710370
@cklavery #SXC18
Kids
https://tonies.de
@cklavery #SXC18
Kids
https://www.amazon.de/s/ref=lp_10536646031_il_ti_alexa-skills?rh=n%3A10068460031%2Cn%3A%2110068461031%2Cn%3A10536646031&ie=UTF8&qid=1538610969&lo=alexa-skills
@cklavery #SXC18
Logistics
Vocollect Voice Distribution Center Solutions by Honeywell
@cklavery #SXC18
Media
https://www.horizont.net/tech/nachrichten/Alexa-Wie-der-Bayerische-Rundfunk-Amazons-Sprachassistentin-nutzt-162402
@cklavery #SXC18
Media
https://www.futurezone.de/digital-life/article211859237/Hacken-hacken-hacken-die-Sieger-des-FUNKE-Hackathons.html
@cklavery #SXC18
Real Estate
https://blog.immobilienscout24.de/mit-sprachassistenten-auf-immobiliensuche-der-neue-alexa-skill/
@cklavery #SXC18
Search
https://www.forbes.com/sites/jaysondemers/2018/01/09/why-you-need-to-prepare-for-a-voice-search-revolution/#1ec4a98034af
@cklavery #SXC18
Transport
https://developer.amazon.com/de/blogs/alexa/post/7d2a515a-08e2-4adf-b3d4-d4fc6045a6cf/

mytaxi-erm%C3%B6glicht-deutschen-kunden-%C3%BCber-den-alexa-voice-service-ein-taxi-zu-rufen
https://soundcloud.com/one-skill-a-day/11-interview-mit-tim-buthe-von-mytaxi
@cklavery #SXC18
Travel
https://www.bahn.de/p/view/service/fahrplaene/amazon-echo.shtml https://www.deutschebahn.com/de/konzern/im_blickpunkt/20161027_Alexa-1190998
@cklavery #SXC18
Travel
https://www.virgin.com/news/virgin-trains-partner-amazon-alexa-travel-industry-first
@cklavery #SXC18
Work Voice Balance
https://blog.xing.com/de/2018/05/30/xing-entwickelt-und-testet-alexa-skill-fuer-seine-user/https://hackyouroffice.devpost.com/submissions
@cklavery #SXC18
Zoo Experience
https://www.parkerlebnis.de/alexa-tierpark-berlin-zoo-hannover-umzug_39433.html
https://www.amazon.com/gp/product/B075QMGVH5?ref=skillrw_dsk_pnps_dp_1
@cklavery #SXC18
Available for
• VUI Projects
• UX Projects (Lead & Strategic)
• XD Public Workshops & Customised Training
• Other Workshops & Talks
• Cup(s) of tea
@cklavery Clive K. Lavery

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