CORPORATE DECK
February 2017
Ajeesh Venugopalan
Insights. Precision. Impact

ABOUT US
Insights. Precision. Impact
02
www.servosell.com
WE ARE CONSULTATIVE MARKETERS AND DIGITAL MEDIA PUBLISHERS
Servosell is a leading marketing consulting firm for companies who want solutions built on analytical expertise, customer
science, growth economics and deep research.
We work closely with more than 75,000 CxO across the globe and are the preferred medium for many to express their point of views
and perspectives. We are instrumental in driving many innovative ideas, validating new concepts and providing actionable insights
to Technology companies.
Our marketing solutions help companies to drive thought leadership, devise customer engagement for loyalty and retention, win
deals, maximise opportunities, vet prototypes, plan expansion and prepare for change.

STRONG TEAM
Insights. Precision. Impact
03
www.servosell.com
Ajeesh Venugopalan
CEO
Ajeesh has rich experience in customer
engagements, Services and Digital Marketing. He is a
McAfee trained campaign management specialist
and have deployed Marketing Automation solutions
on multiple occasions for businesses in Education,
Information Technology, Telecoms, Real Estate and
Retail. He comes with more than 14 years of
experience in sales and Marketing. Read More
Arun Krishnamoorthy
CSO
He has more than 12 years of experience in consulting,
solution selling and implementing strategic initiatives
in leading global software and technology companies.
He has successfully performed several client facing
functions delivering significant value and growth in
India, Middle East and South Asia working with Pitney
Bowes and Xerox. He has received many accolades and
awards for solution consultancy. Read More
Ganeshwar Mohanta
HEAD DESIGNS
Ganeshwar has over 10 years of
experience in electronics and print media.
He manages all electronic and print media
designs for Servosell Inc. He has been
instrumental in bringing out cxousa on a
monthly basis to our reader group of more
than 75,000 CXO’s across the globe. Read
More.
Saurabh Singh
HEAD RESEARCH
Saurabh brings over 10 years of experience in PR
and content development. He drives digital
content, market and business research driven
insights, value-based branding and
communication for Servosell Inc. Saurabh acts as
a liaison to enable PR for our esteemed clients.
Read More.

Solutions
Insights. Precision. Impact
04
www.servosell.com
CXO Insights
Under our flagship solution, CXO Insights we
provide strategic and tactical guidance in
enabling a seamless and an easier Account
Harvesting strategy which allows you to
maintain relationship and leverage further
opportunity and thereby reducing any of your
sales overheads. The following mentioned are
the deliverables under this solution.
Customer Advisory Board
A CAB is a strategy level focus group – a
sounding board for our leadership team to
learn from and better understand our most
strategic customers. During the CAB
meetings, these customers interact with our
company’s senior staff who have the
authority and responsibility to act on the
information gathered, they may also interact
with you and each other, via webinars or
through email correspondence through out
the year
Thought Leadership
Thought leaders are the informed
opinion leaders and the go-to people in their
field of expertise. They are trusted sources
who move and inspire people with innovative
ideas; turn ideas into reality, and know and
show how to replicate their success.

CXO
INSIGHTS
ACCOUNT BASED MARKETING
Under our flagship solution, CXO Insights we provide strategic and tactical
guidance in enabling a seamless and an easier Account Harvesting strategy
which allows you to maintain relationship and leverage further opportunity
and thereby reducing any of your sales overheads. The following mentioned
are the deliverables under this solution.

CXO Insights
Insights. Precision. Impact
06
www.servosell.com
BUDGET ANALYSIS
How much will your customer spend on IT next
year?
COMPETITION ANALYSIS AND INSIGHTS
Know who else will be talking to your customer
GROWTH ANALYSIS AND INSIGHTS
How would you go about growing your account?
CONTENT INSIGHTS
What do your customers read?
CUSTOMER ENGAGEMENT
How do you engage them consistently?
Solution Offerings Business
Imperative1
Business
Imperative2
Business
Imperative3
Business
Imperative4
Business
Imperative5
Solution 1 Play 1
Service 1 Budget Analysis Play 2 Content Insights
Service 2 Competition Play 3 Play 5
Service 3 Engagement Play 4 Growth Analysis
Required Partner No No Yes No Yes
ACCOUNT MAPPING BASED ON BUSINESS IMPERATIVES

CXO Insights
Insights. Precision. Impact
07
www.servosell.com
BUDGET ANALYSIS
How much will your customer spend on IT next
year?
COMPETITION ANALYSIS AND INSIGHTS
Know who else will be talking to your customer
GROWTH ANALYSIS AND INSIGHTS
How would you go about growing your account?
CONTENT INSIGHTS
What do your customers read?
CUSTOMER ENGAGEMENT
How do you engage them consistently?
Solution Offerings Business
Imperative1
Business
Imperative2
Business
Imperative3
Business
Imperative4
Business
Imperative5
Solution 1 Augmented Reality
Service 1 Budget Analysis IOT Content Insights
Service 2 Competition Workforce
Automation
Networks
Service 3 Engagement Consulting Growth Analysis
Required Partner No No Yes No Yes
RELATIONSHIP MAPPING BASED ON BUSINESS IMPERATIVES
John Doe
VP Field Engineering
John Doe
Head of IOT
John Doe
CTO
John Doe
CIO
John Doe
CSO

CXO Insights - Outcome
Insights. Precision. Impact
08
www.servosell.com
35% 85%
GTM
$ 250 Mn+
ADM
$ 250 Mn+
Service Desk
$ 50 – $ 80 Mn
• Virtual Desk
• Eco Energy
• M2M
• Accelerate
840+ Caped Apps
Decommissioning of these Apps
Reduction by 65%
Virtual desk to be 50,000 seat
Exclusive and expecting 35% Subsidy
from the Government of Louisiana
The deal will support the Local Economy.
Will have to look at hiring strategy from Communit
colleges in Louisiana.
Business Imperative
Increase in revenue from 35% to 85% from a single account
Three major deals with ABC Inc. – starting with the GTM, ADM and Service Desk – Creates significant
employment opportunities in the state of Kentucky and a large revenue opportunity for XYZ, INC.

CUSTOME
R
ADVISORY
BOARD
CUSTOMER ADVISORY BOARD
A CAB is a strategy level focus group – a sounding board for our leadership
team to learn from and better understand our most strategic customers.
During the CAB meetings, these customers interact with our company’s senior
staff who have the authority and responsibility to act on the information
gathered, they may also interact with you and each other, via webinars or
through email correspondence through out the year

CUSTOMER ADVISORY BOARD
Insights. Precision. Impact
10
www.servosell.com
CONCEIVE
Work closely with your team to identify the key patrons from your customer organizations and
entice them to be part of your advisory board.
DESIGN
You are what you speak. Our objective is to ensure that you are discussing the most relevant
topics with your advisors to ensure a meaningful strategic meet. The solutioning will be
implemented using our CXO Insights solution to be able to create the best experience for your
customers.
SERVICE AND ENGAGE
Post the customer advisory board, it is imperative that you engage with them consistently to
ensure that they come back again and again to be an advisor to your organization.
REALIZE
Right from booking your venue, air tickets to ensure that your advisors reach back safely to
their destinations, we provide them the best experience everBRAND IMPACT
HOSPITALITY
MARKETING
STRATEGIC IMPACT
ENGAGEMENT
85%
63%
58%
87%
98%

CUSTOMER ADVISORY BOARD
Insights. Precision. Impact
11
www.servosell.com
Knowledge sharing
and Joint Strategy
Development
Identification and
Sourcing Talent for
Cross – Border and
Localization strategy
Cross-Cultural /
Linguistic Training
Programmes -
Bridging the Gap
Co-Innovation on
solutions to meet
businesses need
An active community
development
What will the Customer Advisory
Board do?

THOUGHT
LEADERSHI
P
THOUGHT LEADERSHIP
Thought leaders are the informed opinion leaders and the go-to people in
their field of expertise. They are trusted sources who move and inspire people
with innovative ideas; turn ideas into reality, and know and show how to
replicate their success.

THOUGHT LEADERSHIP
Insights. Precision. Impact
13
www.servosell.com
POINT OF VIEWS
Quite often a senior leader is unable to write this
himself as his bandwidth is sucked into business
needs. We do it for them based on an interview
model.
CASE STUDIES
Clearly articulating the business outcomes and
carving out the success story
INDUSTRY ACADEMIA COLLABORATION
Work with HBR or Warton’s of the world to bring
in an academic perspective
ANALYST RELATIONS
A dedicated task to ensure that you create a
compelling brand recall among the Analysts. Be
it a magic quadrant or Forrester Wave, we help
you get there.
BESPOKE RESEARCH
Custom research to bring insights and drive
conversation. We are into the business of
driving conversations among the C-Suite.
BLOGS
Your daily domestic core to enable SEO, back
linking and website traffic ranking.

DIGITAL
TRANSFORMATIO
N
DIGITAL TRANSFORMATION
With our marketing and technology expertise we design meaningful digital interactions to
engage in real time, Map customer journey's, measure purchase intent thereby derive
the value for your organization.

WEB SITE PERFORMANCE
Analytics and customer science driven Digital transformation
Journey for CMO’s
NEW SOLUTION
Segment of One marketing based Real time engagement to drive
conversations online
OLD SOLUTION
Enquiry form based lead generation

ANALYSIS
Insights. Precision. Impact
16
www.servosell.com
ANALYSIS
PERFORMANCE
1
2
3
4
0
1
2
3
4
5
6
Number 1 Number 2 Number 3 Number 4
1 2
3
4
USER EXPERIENCE
DESIGN
REAL TIME ENGAGEMENT
CONTENT
CONVERSATIONS

DESIGN MOCK UPS
Insights. Precision. Impact
17
www.servosell.com
MARKETING & MANAGEMENT FOR USER EXPERIENCE DESIGN
Before we get to any development, we perform a deep analysis basis which we apply
design thinking to come up with the most appropriate design for your system. We bring in
Analytics, Customer Science, Design science to enable a seamless real time
engagement with your customers and prospects.
45%
20%
35%
Analyze
Design
Develop

CXO CONNECTIONS
Insights. Precision. Impact
18
www.servosell.com
www.cxousa.co
m
CIO
CTO
CMO
CDO
CDMO
CXO
CISO
CXOUSA
CXOUSA is our technology publication, which enables us to seamlessly
promote content and drive traffic, interactions and engage prospects for our
customers. We reach out to 75,000CXO’s across the world.
We know the C-Suite better. That’s our biggest strength!

ALL ROUND THE WORLD
Insights. Precision. Impact
19
www.servosell.com
+40
%
+35
%
+25
%
EUROPE
ASIA PACIFIC
..
NORTH AMERICA
FROM 3 CONTINENT,75,000CXO’s

CLIENTS
Insights. Precision. Impact
20
www.servosell.com
AND MANY MORE…

TESTIMONIALS
Insights. Precision. Impact
21
www.servosell.com
MICHAEL L MATHEWS
CIO,
ORAL ROBERTS
UNIVERSITY
CXOUSA is an incredible service to
bring information and intelligence
across all major industries who are
dependent on technology, innovation,
and expertise to thrive in a digital and
global society
BOB KARSCHNIA
Vice President and
General Manager of
Wireless
EMERSON
We appreciated sharing our viewpoints
with CXOUSA and other industry
leaders who read the publication. We
look forward to publishing with them
again
JOHN HORNICK
Author of the award-
winning book: 3D
PRINTING WILL ROCK
THE WORLD
What a pleasure working with CXOUSA.
From first contact to publication, the
process was smooth, painless, and
rewarding, and my article is getting
great exposure. And what a great
platform! I don’t know of another
resource with the broad reach of
CXOUSA
DAVID RODRIGUEZ
CMO, GREENROAD
Working with CXOUSA was unique and
rewarding. Their editors were precise in
targeting Green Road for thought
leadership around our specific market of
smart mobility and IOT. And when
pressed for specific topics they helped
identify what the readers wanted and
promoted our content directly to them
on the right channels.

CONTACT US
Insights. Precision. Impact
23
USA OFFICE ADDRESS
SERVOSELL INC.
395, SpringLake,Unit C, Aurora
Illinois, 60504
SERVOSELL CONSULTING LLP
#584, Jumde House, 5th MAIN, 8TH CROSS
RT Nagar block 2
Bangalore 560032
CONNECT TO
YOU CAN ALSO FIND US AT
Facebook.com/cxousa
google.com/107855422055007279808
Twitter.com/cxousaservosell
www.servosell.com
+91 80 4850 9165 | +1 708-738-8541
enquiry@servosell.com
THANK YOU