Brand You, Brand Your Department
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How does your business perceive your value? Does your branding reflect what you do, and what your department stands for?
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Brand You, Brand Your Department
- 2. Intro • The problem with L&D? No marketing department. No one dedicated to keeping brand awareness upfront and personal to people. • We are the ones responsible for showing the world who we are. We seem to be missing a Marketing Department
- 3. Tell the world who you are. No one else will.
- 4. Why is branding important? • Your brand is your key differentiator in your business. • It’s what makes you special • It’s what makes you unique • It makes you an active part of the business Makes You Unique, Memorable Key to the Organization
- 5. My Department as Brand? • Bond, James Bond • If a movie can be a brand, so can Learning and Development
- 6. Search
- 8. Tissues?
- 9. Sticky Paper
- 10. Brand versus marketing I say They Say Marketing Branding
- 11. For Good For Evil Don’t Exist
- 12. Perception versus reality Perception versus Reality
- 13. Your Team is Your Brand Your Team Adding Value What do we do? Who do we do it for? How are WE unique?
- 14. What’s the plan? • Bond! A powerful brand with an even more powerful marketing machine behind it. • So can you. ActionDesireInterestAwareness
- 18. Get seen!
- 19. Create a community Building community Word of mouth champions! Teams of people to build the brand
- 22. Just say NO to the corporate newsletter Boy, can’t wait for this.
- 24. Say YES to Short! Easy! Fun! I created this in one morning!
- 25. Internet of things Internet Of Things Short In Demand Fun Short In Demand Fun Short In Demand Fun
- 26. Fresh In Demand Content Blogging •Wordpress •Blogger •Tumbler Video •YouTube •Vimeo •PowerPoint Social •Facebook •Pinterest •LinkedIn Website •LMS Home Page •Intranet page Tips Reviews Interviews
- 28. THIS!
- 29. Brand Development Brand Communication Credit: Falk Harrison
- 30. Because you are going to ROCK this! http://learningrebels.com/brand- you-brand-your-department/
- 31. One Year of UMU!
Notas del editor
- Making the training department matter. What problems are your team trying to solve = your brand What is your purpose? Not just to create training – or is it?
- Build internal awareness. Create a cross functional training summit that happens twice a year. Building word of mouth champions.