1.
Now What?
The Social Landscape
Sheila Scarborough - @SheilaS
Tourism Currents - @TourismCurrents

2.
You're On Social; Now What?
● Current stats
● Trends for major social
channels
● The one thing that ISN'T done
well: listening
● Lashing the liferafts together

3.
Why Social
Media?

4.
Because your
market is
there

5.
Americans spend more
time on social media than
volunteering, praying,
talking on the phone,
email or exercising.
Source: Forrester Research

6.
Of online adults surveyed:
71% use Facebook
22% use LinkedIn
18% use Twitter
21% use Pinterest
17% use Instagram
Source: Pew Internet Research

7.
Fastest-growing user demographic?
You're looking at it ....

8.
Social media users by age:
18 – 29 years: 89% use it
30 – 49 years: 82%
50 – 64 years: 65%
65+: 49%
Source: Pew Research Social Networking Fact Sheet

9.
Source: Pew Research

10.
Your markets are not only
social, they're mobile

11.
Facebook has 1.07 billion
monthly active mobile users.
399 million of those only
access the network from their
mobile device.
Source: Facebook Shareholder Report
via Expanded Ramblings

12.
42% of leisure travelers are
more likely to use their
smartphone or tablet for
travel- or vacation-related
info while on a trip
(up from 33% in 2012)
Source: Google Think Insights 2013 Traveler

13.
Why social media?
Search/SEO

14.
www.google.com/
business

15.
Trends
Outlook

16.
Facebook
update: it's
pay to play

17.
LinkedIn
update: more
than a resume
dump

18.
Twitter
update:
hashtags,
chats

19.
Consider
Instagram

20.
Resurgence:
Blogging &
Podcasting

21.
Not done well:
listening &
responding

22.
Lash the
Liferafts, aka
rising tide lifts
all boats

23.
Individual Collective

24.
Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents