Treating operational aspects of software as 'non-functional requirements' and 'an Ops problem' rather than a core part of the software product leads to poor live service and unexplained errors in Production. Deployability, recoverability, diagnosability, monitorability, and high quality logging are simply features of a software system, along with user-visible features surfaced via the UI, or a capability of an API endpoint. However, many Product Managers understandably feel uneasy about taking on the (necessary) responsibility for prioritising operational features alongside user-visible and API features. This session aims to bring Scrum Masters and Product Owners up to speed on operational features, empowering them to make effective prioritisation choices about all kinds of product features, whether user-visible or operational.