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1. Business
Publicity
Your Company Name

2. Direct Mail
Email
Website
Social
SEO/ PPC
Business Promotion
Channels
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2

3. Current Marketing Channels
Being Used
Most
Influential Channels
Other Businesses 9.3%
TV, Radio, & Print ads 3.1%
Video advertising 9.1%
Display advertising 9.1%
Partner marketing 22.0%
Retargeting 9.1%
Outbound calling 6.7%
PR 1.2%
Paid search 10.8%
Conference / trade show booth 0.8%
Word-of-mouth / referrals 6.6%
SEO 8.3%
Content marketing 0.8%
Social media 9.5%
Email marketing 5.9%
Customer Acquisition Cost (2 of 2)
48.6
72
65.2
99
70.9
74.5
80.6
60.2
75
50.5
34.6
64.5
80
42.5
70.5
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4. 500
450
400
350
300
250
200
150
120
100
0
100
200
300
400
500
600
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email
marketing
Content
marketing
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Cost by Channel
Promotion Cost by Channel
4This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

5. Promotion Campaigns
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Target Audience
Social Media SEO Blogs Email PPC Affiliates
Online
Marketing
Events Print Ad Sponsorships Radio
Offline
Marketing

6. Business Promotional Roadmap
2018 2019 2020 2021
First-class Product Launches
Update Website
Maximize Strategic
Partnerships
International Expansion
Event Sponsorships
Expand Advertising
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Maintenance Remind
Google AdWords
Annual user conference
YouTube
Facebook
Landing pages for EU
iOS 2.0 Android 2.0 Race friends Badges & awards
User portal UI Update careers website
Partner portal 2.0
New iOS landing Pages
6

7. Word of Mouth Marketing (WOM)
Experience
Brand Advocate
Promoter
Brand Awareness
Neutral
Brand Detractors
Saboteur
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8. 10
13
15
20
22
25
30
35
40
45
50
55
60
65
70
75
80
88
90
95
100
0 10 20 30 40 50 60 70 80 90 100
Daily or monthly active users
Click-throughs
Re-tweets
Reach
Likes
Conversation
Cost per Conversation
ROI
Net Promotor Score
Conversation Volume
Coversation Share
Sentiment
Cost per Conversation
Topicallity
Influence
Cost Deflection
Conversation Value
Velocity
Advocasy
Value of a Fan/Follower
Momentum Effect
August 2018
Social Media and Word-of-Mouth Metrics
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 8

9. Growth Strategies
 Growth portfolio mapping
 New growth sourcing
Marketing & Sales
Strategies
 Marketing ‘new Ps’ strategies –
offering solution, access, value,
education, communities
 Brand / portfolio strategy
Go–to–Market
 Build marketing capabilities
 Morticing & dashboards
 Sustained organizational
improvement
 Sales-channels effectiveness
Marketing Growth Strategy
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10. Ideal Acquisition Cost Model
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Cost Model for Direct Salesforce
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Cost Model for Web Based Business
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Customer Acquisition Cost
10

11. Ideal Acquisition Cost Model
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 High Churn Rates
 Low Customer Satisfaction
 Resourcing Revenue
 Scalable Pricing
 Cross Sell / Upsell
 Product Line Expansion
 Lead Gen for 3rd Parties
 Viral Effects
 Inbound Marketing
 Free or Freemium
 Open Source
 Free Trials
 Touchless Conversation
 Inside Sales
 Channels
 Strategic Partnerships
 Field Sales
 Outbound Marketing
Monetization
(LTV)
Cost To
Acquire a
Customer CAC

12. Customer Acquisition Cost (1 of 2)
Cost Per Click = $0.10, Customers That Click Ad = 100, Conversion Rate = 25%
$0.40
$10
Divided by
#25Customers
Acquisition Cost
(Per Campaign)
$ Total Campaign
Spend Divided By
# Of Customers
Acquired Via Campaign
Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40
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13. Sales ($)
Team composition 1
On target earnings 230,000
Salary Cost 230,000
Salary + Overhead 310,500
Total Team Cost 560,250
Avg. team Failure Rate 25%
Adjusted Team Cost 747,000
No. of Marketing people 0.5
Average cost per person 200,000
Marketing programs spend 150,000
Total Marketing Costs 350,000
Total Sales & Marketing spend 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition 109,700
Customer Acquisition Cost (2 of 2)
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14. Customer Retention
Customer Retention Strategies
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Customer Retention Impact
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Customer Retention Benefits
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14

15. Customer Retention Strategies
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Overall Satisfaction
Initial overall score for your brand
Brand Strength
Emotional commitment to brand
Future Intentions
Intention or propensity to repurchase, change spend/ share
Advocacy
Intention or propensity to recommend
Perceived Value for Money
Do customers feel you offer value for money?

16. Increasing customer
retention rates by 5%
increases profits by 25%
to 95%
A 2% increase in
customer retention has the
same effect decreasing
cost by 10%
Worth 10X as much on
average, loyal customers
are worth up to 10 times
as much as their first
purchase
Customer Retention Benefits
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17. Customer
RetentionImpact
 Improved operational efficiency
 Deeper
 Business & Market Intelligence
 Better Customer
 Experience
Impact
 Reduce costs, mitigate risks
 Increase Incremental Revenues
 Improve product quality react to market opportunity
 Increase customer satisfaction, Retention & Loyalty
Results
 Example
Pinpoint compliance & Process Issues
 Example
Timely Analysis of Customer Feedback
 Example
Standardize call Quality for coaching & Recognition Purposes
Capabilities
17

18. Customer Loyalty
18
Customer Loyalty Lifecycle
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Loyalty Program Performance Dashboard
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19. Attract
Engage
Grow
Retain
Loyalty
Reward
Nurture
Customer Loyalty Lifecycle
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20. AverageSaleBy
LoyaltyMemberType
ActiveContents
0
1000
2000
3000
4000
No Yes
TitleHere
Enrolled in awards program
AverageSaleBy
LoyaltySegment
ActiveContents
0 2000 4000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
SaleByChannel
AwardRelatedOrders
0
500000
1000000
1500000
2000000
2500000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
AllOrdersByPromotion
AllOrdersProducts
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
Top$LoyaltyProgram
MembersByLifetimeSales
ActiveLoyaltyContents
Members
0 2000000
Melody Alim
Wonne mckay
(sample)
Eva corets (sample)
Carlo Wilson
Thomas axen
(sample)
Max (Lifetime Sales) $
FullName
AverageAwardBy
Customer
ActiveAwardTransactions
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
Loyalty Program Performance Dashboard
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21. Business Publicity Icons Slide
21

22. 22
BREAKcoffeeWe’ll come back in 30 minutes

23. Additional
Slides
23

24. Stacked Bar
Product 01 Product 02 Product 03
30
40
-60
-40
60
50
-50
-30
70
80
-40
-20
-80 -60 -40 -20 0 20 40 60 80 100
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25. Pie Chart
70%
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excel, and changes
automatically based on data.
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“Edit Data”.
Product 01
45%
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excel, and changes
automatically based on data.
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“Edit Data”.
Product 02
25%
This graph/chart is linked to
excel, and changes
automatically based on data.
Just left click on it and select
“Edit Data”.
Product 03
25

26. Our Team
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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26

27. Our Goal
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Goal 02
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Goal 01
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Goal 03
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Goal 04
27

28. Comparison
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Male Female
Facebook Users
80%
Twitter Users
60%
vs
28

29. Quotes
29
Not All Of Us
can do great things. But we can do
small things
WITH GREAT LOVE.
Mother Teresa

30. Financial
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capture your audience's attention. 50%
35%
25%
30

31. Puzzle
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32. Location
United
States
Brazil
Nigeria
China
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33. Post It
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03
04 01
02
Text
Here
Magnifying Glass
34

35. Idea Bulb
35
03
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04
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02
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01
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36. Venn
01 02
03
Text Here
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37. Dashboard
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0 100
20
10
30
40
80
90
70
60
50
70%
37

38. Mind Map
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39. TimeLine
39
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2012
2013
2014
2015
2016
2017
2018

40. Target
40
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41. 41
Thank
You
Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789