2. OUTLINES
What is Innovation?
Why it’s important?
The Types of Innovation
The degrees of Innovation
3. ?? WHAT INNOVATION IS ALL
ABOUT ??
“ Innovation is the
profitable
implementation of
ideas”
Or we can say,….
“Implementing new
ideas that create
value”
4. Innovation requires interplay between
a product offering (Technology) and a
market (people)
i.e. “ Hard Science + Social Science”
5. ?? WHY IS INNOVATION
IMPORTANT??
I) Innovation
reduces waste
and
environmental
damage
10. ?? WHAT ARE THE TYPES OF
INNOVATION??
Product
Process
Service
Business Model
Value
Market
11. PRODUCT INNOVATION
Product innovation is the creation
and subsequent introduction of a good
or service that is either new, or an
improved version of previous goods or
services
12. PROCESS INNOVATION
Process innovation means the
implementation of a new or
significantly improved production or
delivery method (including significant
changes in techniques, equipment
and/or software)
13. SERVICE INNOVATION
The concept of Service
Innovation was first discussed in
Miles (1993) and has been developed
in the past 2 decades. It is used to
refer to many things. These include
but not limited to: Innovation in
services, in service products – new or
improved service products
(commodities or public services)
14. BUSINESS MODEL
INNOVATION
Business model innovation is about
fundamentally rethinking your
business around a customer need,
then realigning your resources,
processes and profit formula with this
new value proposition. It's not easy
and can take decision makers out of
their comfort zones
16. MARKET INNOVATION
A marketing innovation is the
implementation of a new marketing
method involving significant changes
in product design or packaging,
product placement, product promotion
or pricing
17. CHALLENGES WHILE
INNOVATION
Why to change?
What to change?
Understanding the Innovation
Building an Innovative culture
Continuous learning