How Modern CMOs Create Employee Engagement, Advocacy and Marketing Results

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Learn more about how the employee advocacy and employee engagement movements are converging and what marketing and communications leaders need to know.

Empresariales

Gregory Shove, Founder and CEO
@gregshove
Be Better Connected.
How Modern CMOs Create Employee Engagement,
Advocacy and Marketing Results

2
For leaders who are responsible for EPS, profitability,
productivity, and customer ratings, the research
plainly shows that effective engagement is more than
just another human resources initiative; it is the best
measurement tool for initiating companywide
transformation to create sustainable growth.
Gallup “State of the American Workplace”

3
Effective communications programs have
always been the key driver of employee
engagement.
Yet they’ve always been limited by costly and
ineffective technology solutions.

5
One enterprise
content and news
platform for every
employee.

6
 Modern content reading
experience
 Real-time notifications
 Always available via
mobile apps

7
Why Now?
1. Employees expect a consumer-
like content experience
2. Workforce can’t keep up the
exponential growth of enterprise
generated content and news
3. Marketers are asking for ways to
unlock employee advocacy to
drive marketing results

8
The C-Suite is spending NOW to get off the intranet:
• The productivity and cost-savings benefits of effective
employee engagement are too big to ignore
• The Modern Workplace demands a mobile content
experience
• Legacy investments in internal communications
platforms aren’t cutting it

9
New Productivity/Communication Platforms Getting
Enterprise Traction
Instant team
collaboration
Instant company
communication
Instant file sharing

10
The intranet is where
content goes to die. We bring it
back to life.

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