Seizing Moments of Microboredom: Driving Employee Engagement 2 Minutes At a Time with Newell Brands

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Jason Anthoine, VP of Communications at Newell Brands, shares how he is driving employee engagement in just 2 minutes per day in this webinar with SocialChorus

Software

1
Seizing Moments of
Microboredom:
Jason Anthoine
Vice President, Communications
Newell Brands
Driving employee engagement,
two minutes at a time
Nicole Alvino
Chief Strategy Officer
SocialChorus

2 2
OUR SPEAKERS
Nicole Alvino
Chief Strategy Ofﬁcer
SocialChorus
Jason Anthoine
VP, Corporate Communications
Newell Brands

3 3
JOIN THE CONVERSATION!
Chat with us on
ReadyTalk!

4
Seizing Moments of
Microboredom:
Jason Anthoine
Vice President, Communications
Newell Brands
Driving employee engagement,
two minutes at a time
Nicole Alvino
Chief Strategy Officer
SocialChorus

5
We Are Newell Brands
For hundreds of millions of consumers,
we make life better every day,
where they live, learn, work and play.

7
$15 billionREVENUE
GLOBAL
EMPLOYEES
40,000
WIRED
20k
NON-WIRED
20k

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Grow.
Transform.
Lead.
Win.
Inform.
Involve.
Inspire.
Our Comms Ambition
Tying the Communications Strategy to Business Strategy
Our Business Ambition

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Storytelling With
News
Tell stories about purpose, performance, people,
products and philanthropy by sharing how we are
achieving our ambition:
•  Earnings, results and performance
•  Executive visibility
•  Corporate achievements and recognition
•  Portfolio acquisitions and disposals
•  Corporate social responsibility
Inform
Amplify results and
market performance to
demonstrate how we are
achieving our strategy

14
Storytelling Around
Programs
Tell stories about purpose, performance, people,
products and philanthropy by highlighting our
programs and their alignment with our strategy:
•  Recruiting and onboarding
•  Newell Gives
•  Code of Conduct and compliance
•  Performance reviews
•  Annual benefits enrollment
•  Incentives and merit processes
•  Employee recognition and engagement
Involve
Create and shape
employee experiences
and culture through
programs aligned with
our purpose and linked
to impacting our
consumers and the world

15
Storytelling About
Strategy
Tell stories about purpose, performance, people,
products and philanthropy by reinforcing the guiding
principles that define our company:
•  Vision
•  Purpose
•  Beliefs and values
•  Our people
•  Our leaders
•  Our strategy
•  Our brands and innovations
Inspire
Seed and feed our
culture to be agile,
insurgent and never
satisfied

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Storytelling for
Moments of Microboredom:
200 Words or 2 Minutes

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Pilot Launch
3/9/2017
Pilot 908
September 3,614
October 5,323
November 5,872
December 6,000
January 6,913
Company-wide
email
Sent to 20k employees
Internal marketing tactics
Launch Date
9/18/2017

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Active user
rate
5.3K
Retention
78%
Average session
length
1m19s
Stats and Screenshots

26 26
JOIN THE CONVERSATION!
Chat with us on
ReadyTalk!

27
Transforming how
workers & organizations
stay connected
every day

29
FutureComms 2018
April 18, 2018
Apella Event Center – New York City

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