SlideShare una empresa de Scribd logo
1 de 17
Descargar para leer sin conexión
|Employer Branding|
Agenda 
1.Introduction – meet Andrea! (me) 2. What is Employer Branding and why is it important? 3. The Achievers Employer Branding Story 4. Time Out – let’s reflect on your current strategy. 5. Key Takeaways 6. Q & A 
…yes, we need one.
Let’s keep it interactive!
About me… 
Andrea Webb 
Corporate Recruiter, Achievers
What is Employer Brand?
Why is it important? 
Cost-per-hire 
savings
The Achievers Employer Branding Story
The Achievers Employer Branding Story
The Achievers Employer Branding Story
The Achievers Employer Branding Story
The Achievers Employer Branding Story
The Achievers Employer Branding Story
@AchieversHQ
Time Out – Let’s reflect. 
1. Think about your current employer branding strategy. 2. Where would you like it to be? 3. What resources do you need to get there? 4. What challenges might you face? You have 5 minutes… GO!
Key Takeaways: 
1. Determine your needs. Each company is different. 
2. Engage your employees. 
3. Always have a call to action. 
4. You’ll get out what you put in. 
5. Be able to demonstrate results. Numbers talk!
www.achievers.com/careers 
Let’s keep the conversation going!

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Interview skills
Interview skillsInterview skills
Interview skills
 
Independent Recruiters: Get Your Head and Desk into the $100K Zone
Independent Recruiters: Get Your Head and Desk into the $100K ZoneIndependent Recruiters: Get Your Head and Desk into the $100K Zone
Independent Recruiters: Get Your Head and Desk into the $100K Zone
 
Bit of... branding
Bit of... brandingBit of... branding
Bit of... branding
 
Goal based performance
Goal based performanceGoal based performance
Goal based performance
 
Those Guys Intro
Those Guys IntroThose Guys Intro
Those Guys Intro
 
Business start up tips
Business start up tipsBusiness start up tips
Business start up tips
 
10 Steps to Win that Internal Role and Influence your Decision Makers
10 Steps to Win that Internal Role and Influence your Decision Makers10 Steps to Win that Internal Role and Influence your Decision Makers
10 Steps to Win that Internal Role and Influence your Decision Makers
 
Top 8 Takeaways: Building an Open Workplace
Top 8 Takeaways: Building an Open WorkplaceTop 8 Takeaways: Building an Open Workplace
Top 8 Takeaways: Building an Open Workplace
 
Design Business Bootcamp
Design Business BootcampDesign Business Bootcamp
Design Business Bootcamp
 
Convincing New Employers You Are A Resilient Leader
Convincing New Employers You Are A Resilient LeaderConvincing New Employers You Are A Resilient Leader
Convincing New Employers You Are A Resilient Leader
 
EXP
EXPEXP
EXP
 
4 Easy Hacks to Boost Efficiency At Work!
4 Easy Hacks to Boost Efficiency At Work!4 Easy Hacks to Boost Efficiency At Work!
4 Easy Hacks to Boost Efficiency At Work!
 
Tips Before Opening a Salon
Tips Before Opening a SalonTips Before Opening a Salon
Tips Before Opening a Salon
 
160616_POC_Who-is_Basic
160616_POC_Who-is_Basic160616_POC_Who-is_Basic
160616_POC_Who-is_Basic
 
What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Start...
What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Start...What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Start...
What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Start...
 
Jack-of-All-Trades? 4 Steps to a More Powerful Career Marketing Strategy
Jack-of-All-Trades? 4 Steps to a More Powerful Career Marketing StrategyJack-of-All-Trades? 4 Steps to a More Powerful Career Marketing Strategy
Jack-of-All-Trades? 4 Steps to a More Powerful Career Marketing Strategy
 
Vision that Motivates Entrepreneurship
Vision that Motivates EntrepreneurshipVision that Motivates Entrepreneurship
Vision that Motivates Entrepreneurship
 
The Art of Money Management
The Art of Money ManagementThe Art of Money Management
The Art of Money Management
 
Introducing angela ihunweze (the speaker, trainer and faciliatator)
Introducing angela ihunweze (the speaker, trainer and faciliatator)Introducing angela ihunweze (the speaker, trainer and faciliatator)
Introducing angela ihunweze (the speaker, trainer and faciliatator)
 
Marcin Szeląg - Startup Risk Model - Exea Smart Space Toruń 2014
Marcin Szeląg - Startup Risk Model - Exea Smart Space Toruń 2014Marcin Szeląg - Startup Risk Model - Exea Smart Space Toruń 2014
Marcin Szeląg - Startup Risk Model - Exea Smart Space Toruń 2014
 

Destacado

Destacado (18)

How to Turn Your Entire Team Into a Recruiting Machine | Webcast
How to Turn Your Entire Team Into a Recruiting Machine | WebcastHow to Turn Your Entire Team Into a Recruiting Machine | Webcast
How to Turn Your Entire Team Into a Recruiting Machine | Webcast
 
Attract the Top Talent You Will Place [Webcast]
Attract the Top Talent You Will Place [Webcast]Attract the Top Talent You Will Place [Webcast]
Attract the Top Talent You Will Place [Webcast]
 
How to Measure & Improve Quality of Hire [Webcast]
How to Measure & Improve Quality of Hire [Webcast]How to Measure & Improve Quality of Hire [Webcast]
How to Measure & Improve Quality of Hire [Webcast]
 
Your Employer Brand Under Siege: How Social Media is Changing Recruitment
Your Employer Brand Under Siege: How Social Media is Changing RecruitmentYour Employer Brand Under Siege: How Social Media is Changing Recruitment
Your Employer Brand Under Siege: How Social Media is Changing Recruitment
 
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchDIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
 
Communicating Your Employer Brand Through Social Media - Eric Foutch
Communicating Your Employer Brand Through Social Media - Eric FoutchCommunicating Your Employer Brand Through Social Media - Eric Foutch
Communicating Your Employer Brand Through Social Media - Eric Foutch
 
Candidate is king - your employer brand matters
Candidate is king - your employer brand mattersCandidate is king - your employer brand matters
Candidate is king - your employer brand matters
 
How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...
 
You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?
 
Foro personero estudiantil 2017
Foro  personero estudiantil 2017Foro  personero estudiantil 2017
Foro personero estudiantil 2017
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
 
5 Tips For Speeding Up Your Recruiting In 2017
5 Tips For Speeding Up Your Recruiting In 20175 Tips For Speeding Up Your Recruiting In 2017
5 Tips For Speeding Up Your Recruiting In 2017
 
Be a Digital Industrial Brand Ambassador (GE)
Be a Digital Industrial Brand Ambassador (GE)Be a Digital Industrial Brand Ambassador (GE)
Be a Digital Industrial Brand Ambassador (GE)
 
The Secret Sauce - How LinkedIn uses LinkedIn for marketing
The Secret Sauce - How LinkedIn uses LinkedIn for marketingThe Secret Sauce - How LinkedIn uses LinkedIn for marketing
The Secret Sauce - How LinkedIn uses LinkedIn for marketing
 
#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution ...
#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution ...#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution ...
#FIRMday Manchester 9th March 2017: WilsonHCG 'Employment Branding Evolution ...
 
L'Oreal Employer Branding and Employee Value Proposition (EVP)
L'Oreal Employer Branding and Employee Value Proposition (EVP)L'Oreal Employer Branding and Employee Value Proposition (EVP)
L'Oreal Employer Branding and Employee Value Proposition (EVP)
 
Strengthen your talent_brand
Strengthen your talent_brandStrengthen your talent_brand
Strengthen your talent_brand
 
Shall we play a game?
Shall we play a game?Shall we play a game?
Shall we play a game?
 

Similar a Employer Branding is the New Black - Andrea Webb

How to Align Your Employer Brand From the Inside Out
How to Align Your Employer Brand From the Inside OutHow to Align Your Employer Brand From the Inside Out
How to Align Your Employer Brand From the Inside Out
Jeff Waldman
 
Presentation-Bussines Development
 Presentation-Bussines Development Presentation-Bussines Development
Presentation-Bussines Development
Malika Haddad
 

Similar a Employer Branding is the New Black - Andrea Webb (20)

4 Steps to a Compelling Employer Brand from Scratch
4 Steps to a Compelling Employer Brand from Scratch4 Steps to a Compelling Employer Brand from Scratch
4 Steps to a Compelling Employer Brand from Scratch
 
Ent bootcamp
Ent bootcampEnt bootcamp
Ent bootcamp
 
Workshop for accountants: Find your focus
Workshop for accountants: Find your focusWorkshop for accountants: Find your focus
Workshop for accountants: Find your focus
 
TEAM conference - JobsatTEAM
TEAM conference - JobsatTEAMTEAM conference - JobsatTEAM
TEAM conference - JobsatTEAM
 
How to Align Your Employer Brand From the Inside Out
How to Align Your Employer Brand From the Inside OutHow to Align Your Employer Brand From the Inside Out
How to Align Your Employer Brand From the Inside Out
 
Steal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best HireSteal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best Hire
 
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
DSTF WORKSHOP - WITH ANDREW GRIFFITHSDSTF WORKSHOP - WITH ANDREW GRIFFITHS
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
 
Talent and Value Creation_.pptx
Talent and Value Creation_.pptxTalent and Value Creation_.pptx
Talent and Value Creation_.pptx
 
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
 
Brochure future focused en (1)
Brochure future focused en (1)Brochure future focused en (1)
Brochure future focused en (1)
 
Evp making the right approach
Evp   making the right approachEvp   making the right approach
Evp making the right approach
 
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health Insurance
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health InsuranceBoston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health Insurance
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health Insurance
 
How To Launch a (Spirits) Company
How To Launch a (Spirits) CompanyHow To Launch a (Spirits) Company
How To Launch a (Spirits) Company
 
eLearning for Sales Success: Fulfilling Today's (Changing) eLearning Needs
eLearning for Sales Success: Fulfilling Today's (Changing) eLearning NeedseLearning for Sales Success: Fulfilling Today's (Changing) eLearning Needs
eLearning for Sales Success: Fulfilling Today's (Changing) eLearning Needs
 
How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]
 
8 strategies for breaking into recruitment
8 strategies for breaking into recruitment8 strategies for breaking into recruitment
8 strategies for breaking into recruitment
 
How to write a killer agency creative brief
How to write a killer agency creative briefHow to write a killer agency creative brief
How to write a killer agency creative brief
 
Presentation-Bussines Development
 Presentation-Bussines Development Presentation-Bussines Development
Presentation-Bussines Development
 
Pitching Workshop - RevUP (LaunchYU) York University
Pitching Workshop - RevUP (LaunchYU) York UniversityPitching Workshop - RevUP (LaunchYU) York University
Pitching Workshop - RevUP (LaunchYU) York University
 
Your business Marketing Strategy
Your business Marketing StrategyYour business Marketing Strategy
Your business Marketing Strategy
 

Más de SocialHRCamp

Más de SocialHRCamp (20)

An Evolving Landscape: Attracting & Retaining Talent - SocialHRCamp Montreal ...
An Evolving Landscape: Attracting & Retaining Talent - SocialHRCamp Montreal ...An Evolving Landscape: Attracting & Retaining Talent - SocialHRCamp Montreal ...
An Evolving Landscape: Attracting & Retaining Talent - SocialHRCamp Montreal ...
 
Decoding Your Global Team - SocialHRCamp Montreal 2023
Decoding Your Global Team - SocialHRCamp Montreal 2023Decoding Your Global Team - SocialHRCamp Montreal 2023
Decoding Your Global Team - SocialHRCamp Montreal 2023
 
AI and HR: A Winning Duo? How GPT Chat-Type Artificial Intelligence Supports ...
AI and HR: A Winning Duo? How GPT Chat-Type Artificial Intelligence Supports ...AI and HR: A Winning Duo? How GPT Chat-Type Artificial Intelligence Supports ...
AI and HR: A Winning Duo? How GPT Chat-Type Artificial Intelligence Supports ...
 
Stuck in the Middle: Mental Health & DEI - SocialHRCamp Montreal 2023
Stuck in the Middle: Mental Health & DEI - SocialHRCamp Montreal 2023Stuck in the Middle: Mental Health & DEI - SocialHRCamp Montreal 2023
Stuck in the Middle: Mental Health & DEI - SocialHRCamp Montreal 2023
 
Efficient Recruitment: Combining Quick Hiring & Candidate Loyalty - SocialHRC...
Efficient Recruitment: Combining Quick Hiring & Candidate Loyalty - SocialHRC...Efficient Recruitment: Combining Quick Hiring & Candidate Loyalty - SocialHRC...
Efficient Recruitment: Combining Quick Hiring & Candidate Loyalty - SocialHRC...
 
Navigating the VUCA World: Be Smart, Not Right - SocialHRCamp Montreal 2023
Navigating the VUCA World: Be Smart, Not Right - SocialHRCamp Montreal 2023Navigating the VUCA World: Be Smart, Not Right - SocialHRCamp Montreal 2023
Navigating the VUCA World: Be Smart, Not Right - SocialHRCamp Montreal 2023
 
2022 vs 2023: What's the Data Telling Us About What's Going on in the Tech In...
2022 vs 2023: What's the Data Telling Us About What's Going on in the Tech In...2022 vs 2023: What's the Data Telling Us About What's Going on in the Tech In...
2022 vs 2023: What's the Data Telling Us About What's Going on in the Tech In...
 
Redefining Recruitment: Supercharge Your Results by Spotlighting Hiring Manag...
Redefining Recruitment: Supercharge Your Results by Spotlighting Hiring Manag...Redefining Recruitment: Supercharge Your Results by Spotlighting Hiring Manag...
Redefining Recruitment: Supercharge Your Results by Spotlighting Hiring Manag...
 
(Re)Building a Resilent Employer Brand - Elaine McAnally
(Re)Building a Resilent Employer Brand - Elaine McAnally(Re)Building a Resilent Employer Brand - Elaine McAnally
(Re)Building a Resilent Employer Brand - Elaine McAnally
 
Prioritizing Candidate Experience & Why it Matters - Amanda Nagy
Prioritizing Candidate Experience & Why it Matters - Amanda NagyPrioritizing Candidate Experience & Why it Matters - Amanda Nagy
Prioritizing Candidate Experience & Why it Matters - Amanda Nagy
 
Prospect Like a Pro - Maisha Cannon
Prospect Like a Pro - Maisha CannonProspect Like a Pro - Maisha Cannon
Prospect Like a Pro - Maisha Cannon
 
Making Decisions In Disruptive Times - Brenda Rigney
Making Decisions In Disruptive Times - Brenda RigneyMaking Decisions In Disruptive Times - Brenda Rigney
Making Decisions In Disruptive Times - Brenda Rigney
 
Leadership is… Boring - Alexandra Phizicky
Leadership is… Boring - Alexandra PhizickyLeadership is… Boring - Alexandra Phizicky
Leadership is… Boring - Alexandra Phizicky
 
Leadership in Rough Seas: Deepening the Anchor - Juniper Belshaw
Leadership in Rough Seas: Deepening the Anchor - Juniper BelshawLeadership in Rough Seas: Deepening the Anchor - Juniper Belshaw
Leadership in Rough Seas: Deepening the Anchor - Juniper Belshaw
 
Pulling Back the Curtain - How to Build a Transparent Compensation Program - ...
Pulling Back the Curtain - How to Build a Transparent Compensation Program - ...Pulling Back the Curtain - How to Build a Transparent Compensation Program - ...
Pulling Back the Curtain - How to Build a Transparent Compensation Program - ...
 
Break-Out: What I did in my 1st first year as the 1st Equity Diversity & Incl...
Break-Out: What I did in my 1st first year as the 1st Equity Diversity & Incl...Break-Out: What I did in my 1st first year as the 1st Equity Diversity & Incl...
Break-Out: What I did in my 1st first year as the 1st Equity Diversity & Incl...
 
Break-Out: Getting Working Moms to Work For You - Jess Von Bank (SocialHRCamp...
Break-Out: Getting Working Moms to Work For You - Jess Von Bank (SocialHRCamp...Break-Out: Getting Working Moms to Work For You - Jess Von Bank (SocialHRCamp...
Break-Out: Getting Working Moms to Work For You - Jess Von Bank (SocialHRCamp...
 
Mega Session: Employee Engagement in the "Now of Work" - Jason Averbook (Soci...
Mega Session: Employee Engagement in the "Now of Work" - Jason Averbook (Soci...Mega Session: Employee Engagement in the "Now of Work" - Jason Averbook (Soci...
Mega Session: Employee Engagement in the "Now of Work" - Jason Averbook (Soci...
 
Mega Session: Betting on You: How HR Can Put Itself First & Finally Take Cont...
Mega Session: Betting on You: How HR Can Put Itself First & Finally Take Cont...Mega Session: Betting on You: How HR Can Put Itself First & Finally Take Cont...
Mega Session: Betting on You: How HR Can Put Itself First & Finally Take Cont...
 
Break-Out: Transform Employees Into Gladiators with Employee Experience & Tec...
Break-Out: Transform Employees Into Gladiators with Employee Experience & Tec...Break-Out: Transform Employees Into Gladiators with Employee Experience & Tec...
Break-Out: Transform Employees Into Gladiators with Employee Experience & Tec...
 

Employer Branding is the New Black - Andrea Webb