The webinar focused on how companies can optimize the customer journey across mobile devices. It covered how mobile is influencing customer awareness, research, purchase, service, and post-purchase behavior. Attendees would learn insights from case studies and gain strategies for integrating mobile into different touchpoints like in-store, payments, and social media customer service. The webinar aimed to show companies how to improve returns by mobilizing the entire customer experience.

1. MOBILIZING YOUR CUSTOMER JOURNEY
Webinar, October 24th 2013
Ross Sleight - Chief Strategy Officer, Somo
Michael Becker – Market Development North America & Strategic Advisor
24 October, 2013
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2. TODAY’S AGENDA & LEARNING OBJECTIVES
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Review mobile’s role within the customer journey.
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Learning objectives
 Find out how to get the best returns across the entire customer journey:
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Awareness
Consideration
Research
Purchase
Service
Post-purchase
 Gain insights on other components like shopper marketing and retail, multi-channel in
payments, and the role of social and account servicing.
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3. YOUR SPEAKERS
ROSS SLEIGHT
Chief Strategy Officer
Somo
@sleighty
MICHAEL J. BECKER
Market Development North America
& Strategic Advisor
Somo
@mobiledirect
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4. Questions and Answers
Be sure to
tweet the
insights:
#somoglobal
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11. IN-STORE RESEARCH IS NOW A MAJOR DRIVER OF MOBILE USAGE
PHYSICAL TRIGGERS
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16. SERVICING CUSTOMERS POST-PURCHASE IS KEY DIFFERENTIATOR
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18. MOBILE IS SOCIAL – THIS INFORMATION IS VITAL
Source: Facebook, Twitter
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21. ADDITIONAL RESORUCES
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Somo: www.somoglobal.com
Mobile Marketer: www.mobilemarketer.com
eMarketer: www.emarketer.com
Internet Advertising Bureau: www.iab.net
Mobile Marketing Association: www.mmaglobal.com
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22. GET IN TOUCH.
www.somoglobal.com
@somoglobal
hello@somoglobal.com
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