1. Creativity Investigation
Creativity includes unique idea, imagination to produce new products that are successful to
the consumers.
The creativity features used in a Horror trailer:
-The challenge to include pieces from all scenes yet not to give away the whole story.
-Creating non diegetic sound to emphasis tension and action.
-Using superficial make up to capture professional mise en scene that is typically seen in
horror films.
-The use of eerie settings to make the trailer look realistic.